Sales Manager

William P. Del Russo *********@*****.***

** ***** **** ****: 908-***-****

Chester, NJ 07930 Cell: 908-***-****

EXECUTIVE PROFILE

Results driven leader in sales with years of success conceptualizing, developing, and implementing competitive sales and marketing strategies to build strong brand, drive sales revenue, and grow top performing sales teams. My extensive distributor and surgeon network can help any organization get started or mature into their sales goals if this is your objective.

SKILL HIGHLIGHTS

Results driven leader with a strong sense urgency and responsibility

Unique ability to select the right people, build teams, and develop organizations

Superior strategic sales execution and closing abilities

History of developing and mentoring winning sales teams

Ability to handle multiple tasks simultaneously and prioritize accordingly

Strong data analysis, forecasting and reporting skills

High degree of energy, motivation, and initiative

Outstanding organizational and interpersonal skills

Excellent written and verbal communication skills

Passionate and entrepreneurial high achiever who is decisive and action oriented

PROFESSIONAL EXPERIENCE

Alphatec Spine, Inc., Carlsbad, California 2005 – May 2015

Eastern Director, Sales

Managed four Regional Managers, sixty independent distributor agencies and approximately 150 representatives, which covered 26 states and Puerto Rico. Travel 60% of the time selling our complete line of implants and biologics along with growing our surgeon base and closing new business.

Reorganized division which lead to explosive sales growth from 1.5MM to 65MM

Set up sales and cross selling strategies and cooperative partnerships leading to 24 quarters of double digit growth in implant sales

Helped create framework for sales team and set corporate goals and vision

Developed sales and merger strategies during acquisition of three companies while leading the organizational change, turnaround, and realignment of sales personnel and product lines

Recruited to help company grow sales and go public (achieved NASDAQ 2006)

Demonstrated superior results in new business development and fiscal responsibility

Participated in key customer strategy and negotiations that yielded top line growth

Ability to reach decisions after careful analysis, take action, modify strategy and think on my feet when necessary to lead people to a shared outcome

Exceeded yearly growth goals on a consistent basis leading to numerous sales and growth awards.

Found, trained, and managed sales teams, independent distributors and direct reports

C.O.R.E. Surgical Supply, Summit, New Jersey 2002 – 2005

Vice President, Sales

Managed and directed the efforts of 8 direct employees covering New York, New Jersey, and Pennsylvania. Handled Encore Orthopedics and Tornier and introduced and implemented innovative marketing and sales strategies leading to key account acquisition and exceptional market penetration.

Grew business from $364,000 to 1.9M in first 11 months

Top Sales Award with 77% growth or $426,111 in Q4 YOY

Consistently outpaced market and achieved and exceeded quarterly and yearly sales goals in implant sales, biologics, and void fillers for certain surgery procedures

Tremendous sales growth in spine, orthopedic hip and knee replacement and biologics

Surpassed manufacturer’s performance goals in units sold, sales, and sales growth

Found, trained, mentored and managed 8 direct reports

Implemented solution based selling strategies which lead to major institution sales

Exceptional sales and marketing strategies enabled company to get acquired for top line value

Synthes Spine, Paoli, Pennsylvania 1997 - 2002

Territory Manager

Introduced Synthes Spine into the New York and New Jersey market and quickly established a solid base of business with top customers and key opinion leaders in the highly competitive New York and New Jersey marketplace.

Grew business from ZERO to 3MM dollars in 18 months

Lead sales growth throughout region 1998, 1999, 2001

Introduced one of the first biologic interbody devices with outstanding sales success

Earned numerous awards for sales and service excellence

Elected Spine Senator by peers for leadership and sales excellence

Promoted to trainer for new employees and to assist new managers in the field

Physicians Resource Network, East Hanover, New Jersey 1988 – 1997

Cardiology, Ultrasound, and Telemetry Distributor

Started and ran a successful entrepreneurial venture in the cardiac and pulmonary market using creative cold calling techniques and unique marketing strategies. My company grew to the #1 Fukuda Denshi franchise in the U.S. We were aggressively sought after by other leading manufacturers to assist them in gaining entry into the NY, NJ, and PA markets. My Respiratory Therapist background gave me a competitive sales advantage selling Cardiac solutions.

#1 of 67 distributors in sales in the United States for Fukuda Denshi America every year

Top 2% for sales with all the cardiology companies represented

Cold called every day to get the Fukuda Denshi name recognized in the market

Hired numerous sales people and grew my company into a top organization

Financed trade shows to establish a base of business in NY, NJ & PA.

Highest sales closing ratio in the country based on appointments and sales

Education

BS, Management with emphasis on Health Care, Montclair University, Montclair, New Jersey

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