Sales, Marketing & Business Development

Dennis E. Swain Jr.

**** ***** ***** ** *** *** Charlotte, NC 28226 ******.*****@********.*** 202-***-****

Sales & Marketing

Accomplished Marketing and Sales professional with more than ten years of experience. Create and implement high

impact comprehensive marketing campaigns for both clients and employers that generate leads, increase subscriptions,

cultivate adoption, improve retention and drive sales results. Skilled at building and maintaining mutually beneficial

strategic partnerships with industry associations, local, state and federal government and corporate entities. Proficient,

polished communicator, with highly refined public speaking and training skills.

Core Areas of Expertise

Omni-Channel Marketing Strategic Partnerships Field Marketing Digital Marketing Business Development

Events Marketing Social Media Lead Generation Demand Generation Marketing Automation Public Relations

PROFESSIONAL EXPERIENCE

TeamTise Inc., Charlotte, NC Principal Independent Marketing Consultant April 2014–Present

Empower local businesses and nonprofits with similar target audiences to expediently team-up to pool funds and share

strategic marketing resources for cooperative (co-op) marketing planning and advertising campaigns. Provide highly

targeted marketing consulting services to develop internal systems and external campaigns to exceed client goals.

Experience as an entrepreneur develops the agility to meet short-term tactical and long-term strategic marketing goals.

Team-up clients with similar target audiences and goals to generate savings and increase advertising reach.

Partner local businesses and nonprofits to bolster emotional and community focused messaging for mutual growth.

Promotion of consumer savings and support of local causes to increase spending with local businesses.

Provide full development and branding of fact sheets, presentations, case studies, client testimonials, digital media

assets for product and social media along with digital asset management and deployment.

Execute email marketing audience segmentation, copy, design, campaign automation and results reporting.

Social Media planning and monitoring for proactive customer interaction, including; compelling copy, contests,

promotions, blog posts, and content leveraging all marketing and sales assets and wins tied to marketing calendar.

Pearson English (formerly Global English), Brisbane, California Sr. Field Marketing Specialist May 2012–Feb. 2014

Delivered exceptional support to global SaaS sales team in a start-up environment. Planned and executed marketing

campaigns and sales enablement initiatives. Achieved goals by driving brand and solution awareness. Increased sales

through lead acquisition support, pipeline acceleration, customer success and loyalty marketing programs.

Directed Fortune 100 target account marketing, reached 437,000 contacts tracked to 83% of new subscription growth.

Collaborated closely with Product Marketing to create field assets, optimize distribution, and champion testimonials.

Maximized global event series, included three cities in India and China, and increased signups and attendance by 55%.

Led development of case studies and awards and won company's first 2013 CODiE: Best Workforce Solution award.

Grew social media client community by 60% to over 2,200 active members as part of customer success program.

Sent monthly e-newsletter to 6,000 customer influencers that averaged 60% open rate and 11% clickthrough rate.

Managed campaigns and ensured all results were tagged in CRM (Salesforce.com) and MAP (Oracle Eloqua) systems.

Laureate Education, Inc. (Walden University), Baltimore, MD Field Marketing Representative May 2009–Nov. 2011

Began in Virginia and District of Columbia territory; focused on D.C. market upon return from Discovery and promoted to

Northern California, Oregon, Alaska and Washington market in September of 2011. Recruited prospective students for 65

online degrees programs. Built strategic partnerships to produce monthly information sessions and marketing campaigns.

Consulted K-12, healthcare, business and government executives to tailor professional development solutions to meet

internal requirements. Recruited and managed client evangelists to present product testimonials.

Secured official partnership with the DC Office of HR that supported all agencies, reaching 30K employees.

Partnered with US Minority Business Development Agency to promote at their national conference and on Facebook.

Reached 8K educators via partner websites and email for movie event; 600 registered, and 400 attended.

Exceeded new lead goal by 18% throughout tenure and produced marketing toolkit to train sales team nationally.

Dennis E. Swain Jr.

6750 Poppy Hills Ln Apt 512 Charlotte, NC 28226 ******.*****@********.*** 202-***-****

Discovery Communications, Inc. (Discovery Education), Silver Spring, MD Account Manager Jan. 2008–May 2009

Managed the Discovery Educator Network (DEN) in seven northeast states. The DEN is the largest national social media

based professional learning network for K-12 educators. Established strategic partnerships with associations; created

product evangelists through training and promotional events tied directly to client retention and new sales efforts.

Increased market growth by 88%; earned rating as a “highly valued” employee and maximum performance bonus.

Drove sales and retention by improving product usage through training, social media and association partners.

Planned and led 40 conference training events, 20 webinars, and cooperative events to support top 40 accounts.

Recognized by Vice President of Sales for driving new business collaboratively with the sales team.

Laureate Education, Inc. (Walden University), Baltimore, MD Marketing Specialist, Events July 2005–Jan. 2008

Key member of integrated marketing team. Developed brand communications strategy and execution targeting 30

national professional associations and their conferences including logistics, direct marketing, print and online advertising,

and sponsorships through the administration of a $800K events budget. Implemented association and trade show

marketing program that reached 100K+ attendees at 20 events. Collaborated with Marketing and Product Managers,

Field Marketing, and Academic leadership to optimize all trade shows.

Surpassed lead generation goals; streamlined lead submission process, increased quality and timeliness by

standardizing and digitizing the process. Decreased time spent by booth staff preparing leads by 50%.

Acted as marketing spokesperson; presented online products and services at more than seventeen conferences.

Collaborated on rebrand and development of new trade show booth with Events Director; spearheaded use of digital

media that significantly increased booth traffic and reduced shipping and event participation expenses.

University of Maryland University College, Adelphi, MD Outreach Marketing Coordinator May 2004–July 2005

Marketed online and on-campus degree programs through association conferences, websites, email and direct mail.

Recruited students at trade shows, education fairs, and information sessions; and developed qualified leads for sales

team. Gained extensive experience planning and managing nationwide events, attended by 3-15K participants.

Produced virtual and on-campus Open House events each semester; attended by 80-400 guests. Trained 20-25 staff

on online etiquette and regulatory compliance; organized event coverage and acted as moderator.

Elevated campus-based attendance 40% by implementing Cvent software providing viral and social media exposure.

Full-time Student Jan. 2003–Dec. 2003

Pilot Media (formerly Landmark Communications), Norfolk, VA Online Account Executive Aug. 1998–Dec. 2001

Sold online advertising and developed comprehensive multimedia strategies for local and Fortune 500 business accounts

by collaborating with client’s IT and Marketing groups to develop and implement strategies.

Recognized by General Manager for securing pivotal retail Jones Lang LaSalle account and key sales testimonial.

Grew sales 30% YOY through real-estate advertising cooperative that utilized multiple sites including Weather.com.

EDUCATION

Bachelor of Science, Graphic Communications Chowan University, Murfreesboro, NC Dec. 2003

Graduate Coursework Media Psychology, Narrative and Digital Storytelling UCLA Extension June 2011

Software Skills

SalesForce Eloqua Oracle Marketing Cloud Adobe: Photoshop, Dreamweaver, Illustrator & Indesign Curata Marketo

Google Analytics Techsmith Camtasia Studio HootSuite Google Apps for Business Blackboard GoToMeeting

Webex Box for Business Mail Chimp WordPress Blogger LinkedIn for Sales Professionals Infor CRM Cvent

Inexpo Virtual Trade Show Facebook for Business & Ads Oracle PeopleSoft Google Adwords Microsoft Office Suite

For additional information please see my LinkedIn profile: http://www.linkedin.com/in/dennisswain

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