Marketing Director

Rob Rosu ** Giotto, Aliso Viejo, CA *****

949-***-**** • *****@**.***

Marketing & Creative Online Portfolio: creativecocktail.net

Management Professional LinkedIn: linkedin.com/in/robrosu

CAREER SYNOPSIS

I’ve held many positions as a director and have managed creative departments and marketing development. My skills include: copywriting,

creative direction, art direction, print/web design, video editing, presentations, project management, budgeting and strategy. Plus, I have done

work for all mediums, including: TV/video, radio, print, direct mail, collateral, digital/interactive, web, social, mobile, packaging, POP and outdoor.

M A I N D U T I E S F O R PA ST P O S I T I O N S :

• Directed creative development on all projects & accounts • Scheduled & trafficked all projects

• Managed teams of staff print/web designers & writers • Conducted weekly project status meetings

• Head copywriter & proofreader for tv, video, radio, print, collateral & web • Concepted creative for tv, web, print and brand development

• Wrote SEO copy & directed other SEM development • Presented creative during client presentations

• Assisted with new business research & acquisition • Collaborated & brainstormed with art directors & designers

• Collaborated on planning & strategic development • Managed budgets & calculated estimates for each project

• Conducted employee reviews & interviews • Managed all creative department administrative issues

• Maintained relations with outside vendors & freelancers • Created content & updated info on all social media sites

• Provided marketing support for sales departments • Produced & edited videos for online & broadcast

• Supervised all event & tradeshow development • Art directed & designed for print & digital

EXPERIENCE

Burbank Studios: DIRECTOR OF MARKETING & CREATIVE, HEAD OF NEW BUSINESS

11/13 to NOW

Accounts: Metagenics, Hall Center Venice, SWAY Group, Yanti Coffee, Mobilize Solutions

Creative Bube Tube: CONSULTING DIRECTOR OF CREATIVE SERVICES

10/14 to 11/14

Accounts: Pita Pit, LifeMates, Celloderm, FootLogix

Freelance assignments ended.

Brandtailers: FREELANCE CREATIVE DIRECTOR

11/13 to 10/14

Accounts: Norm Reeves Honda, Coachella Valley Ford, DCH KIA-Temecula, Cerritos Ford, Toyota of San Diego, Newport Lexus

Freelance assignments ended.

Explanations for my career moves.

Integrated MarketingWorks: CREATIVE DIRECTOR

8/12 to 11/13

Accounts: Avocados From Mexico, Sunkist, Pacific Hospitality Group, MovinCool, Integrated Prescription Solutions

Layoffs due to major acct. loss.

Metagenics, Inc.: SR. COPYWRITER

7/10 to 8/12

Accounts: All global & national advertising/marketing materials (print, collateral, tv/video, online, radio).

Left for better opportunity.

Citizen7 Studios: CREATIVE DIRECTOR

10/08 to 7/10

Accounts: Boardwalk Ice Cream Company, Brilliant Associates

Start-up agency went out of biz.

HEILBrice: SR. COPYWRITER

6/08 to 10/08

Accounts: Ketel One Vodka, LA Clippers, Boot Barn, LA Inc., CEIVA, Ralph’s, Marie Callender’s, PIMCO

Layoffs due to recession/cuts.

Dentsu Next: SR. COPYWRITER

9/07 to 6/08

Accounts: Suzuki Automotive/Motorcycle, Sharp Solar

Layoffs due to Suzuki acct. loss.

DONER Advertising: SR. COPYWRITER

9/05 to 9/07

Accounts: MAZDA, Memorex, Public Storage, Pacsun, OC Marathon, Black & Decker, US Cellular, Expedia

Left for better opportunity.

Bowtie Press/Fancy Publications: CREATIVE MARKETING SUPERVISOR

3/02 to 9/05

All magazine, trade and book publications.

Left for better opportunity.

Prior Jobs--u Complete list of past employment available upon request, including these agencies:

DDB/LA, FCB, Y&R, Campbell Mithun, ReichesBaird & Alcone Marketing Group

SKILLS

Adobe Creative Suite (Photoshop, In Design, Illustrator, DreamWeaver, Flash, Muse, Premiere Pro), Final Cut Pro, MS Office

E D U CAT I O N

California State University Fullerton: B.A. Degree in Communications/Advertising

New Mexico Military Institute: A .A. Degree in General Business

AWARDS

3 Telly Awards - Writer/Creative Director/Co-Producer (Promotional Online Videos) for Metagenics, Inc.

6 ADDY Awards - Creative Director/Writer (TV/Digital/Print/Integrated Campaigns) for Avocados From Mexico

Judge for Phoenix ADDY Awards

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