Communications, Editing, Writing, Marketing, Strategic Planning

EXECUTIVE SUMMARY

Accomplished, results-driven executive with strong aptitude for communications, strategic planning, board and volunteer relations, team building, and budget and financial management. Significant and proven success in communications leadership and management, particularly in the areas of branding, research, editorial, public relations, marketing, website, and social media.

EXPERIENCE

Academy of General Dentistry, Chicago, Ill. 2005 to present

Director, Communications 2009 to present

Manages internal and external organizational communications with members, the dental profession, and the public in support of organizational goals

Supervises the work of the Communications department, which includes a staff of editorial, marketing, social media, design, production, and public relations employees

Manages the organizational marketing team, guiding and developing implementation strategy and management

Prepares and oversees a $1.4 million budget for the department and monitors revenues and expenses monthly, making operating adjustments as appropriate

Directs creative implementation and oversees design, layout, editing, proofreading and printing for all print and electronic communications, including all marketing pieces, both print and electronic

Oversees the organization’s website, ensuring that all content and graphics align with the organization’s mission, vision and overall brand; utilizes Umbraco content management system

Assigns and tracks projects across the department to ensure deadlines are met and accomplished within budget

Initiates and manages market research for all areas of the organization

Manages use of outside suppliers, including the association’s advertising, research, mailing list, printing, video, marketing and public relations vendors

Manages podcasts and blogs, and other social media initiatives

Executive Editor 2005 to 2009

Supervised the work of the Editorial department

Led the managing editors in planning the editorial calendars, media kits, production schedules and marketing plans for two publications

Oversaw editing, writing, design, proofreading and printing for each issue and for all print and electronic communications

Modified department work assignments to adjust to changing workloads and priorities, as well as to provide growth opportunities for staff

Supervised publication of special print and campaign projects as assigned

Recognition Awards Received Under My Direction:

APEX 2014, Feature Writing, AGD Impact, May 2013, “After the Storm, Staying Afloat in the Wake of Hurricane Sandy, by Andrea Botar, DDS.

APEX 2014, Regular Departments & Columns, AGD Impact, November 2013, “Acetaminophen Dangers: Mixing Pain Relievers Can Carry Serous Health Risks,” by Thomas Viola

APEX 2012, Feature Writing, AGD Impact, October 2011, “On the Edge: Dentists Fight for Their Practices and Patients in Border Towns,” by Beth Garcia.

APEX 2012, Interviews and Personal Profiles, AGD Impact, January 2011, “Missions Abroad: The World of Volunteer Dentistry,” by Rick Asa.

International College of Dentists, Golden Pen, Honorable Mention, General Dentistry, March/April 2011, “Evaluation of the microbial flora found in woodwind and brass instruments and their potential to transmit diseases,” written by R. Thomas Glass, DDS, PhD, Robert S. Conrad, PhD, Gerwald A. Kohler, PhD, and James W. Bullard, MS.

APEX 2011 Grand Award, AGD Impact, September 2010, “Special Needs: Treating Patients with Fetal Alcohol Spectrum Disorders,” written by Rick Asa.

American College of Dentists/American Association of Dental Editors, Best Paper, AGD Impact, August 2010, “Is General Dentistry Dead? How Mid-level Dental Providers Will Affect the Profession,” written by Eric Curtis, DDS, MA, MAGD.

International College of Dentists, Honorable Mention, AGD Impact, February 2010, “The Right Leadership,” written by Roger Winland, DDS, MS, MAGD, AGD Editor.

International College of Dentists, Golden Pen, Honorable Mention, General Dentistry, March/April 2010, “Methods for analyzing saliva proteins for systemic disease detection,” written by Tara Luther, BA, MS; Carlos F. Carrion, BS, MS; Nicholas Cobb, BS; Giao Le, BS; Cynthia Edwards, BS; Stephen Schwartz, DDS; and Charles Streckfus, DDS, MA.

General Learning Communications, Northbrook, Ill. 2001 to 2005

Senior Client Editor

Managed production of custom-designed health newsletters for hospital and health system clients

Acted as main client contact for editorial, design, production and mailing needs

Created client-based marketing products, including surveys, postcards and Web ads

Supervised daily activities of freelancer writers, editors and proofreaders

Acted as editor and writer for company-based educational publications, Web projects and marketing initiatives as necessary

Health Advocate Magazine 1998 to 2001

Dowden Health Media, Northbrook, Ill.

Managing Editor

Managed nine custom-designed quarterly consumer health newsletters

Wrote five of nine editions in their entirety

Assisted client in planning and lineup of each edition

Supervised daily activities of editorial staff; implemented editorial and design guidelines

Planned editorial and production schedules

Planned and assigned photography

Attended press checks to approve color and print quality

Advised design team on layout

Worked with translators for those editions with Spanish text

Publications International, Ltd., Lincolnwood, Ill. 1996 to 1998

Medical Editor

Edited book manuscripts on healthcare topics for consistency in style, accuracy, clarity and reading level

Assisted production editors in maintaining schedules

Directed design team on layout

Online Access Magazine 1995 to 1996

Red Flash Internet, Chicago, Ill.

News and New Product Editor

Assigned articles and edited copy for magazine’s technical section

Writer and editor of three monthly columns

Wrote cover stories and feature articles

Self-employed, Chicago, Ill. 1994 to 1995

Freelance Writer/Editor

Employed as a freelance editor and writer for McCall’s Magazine; Foote, Cone & Belding; Working Smart Newsletter; Daily Herald newspaper; ‘teen magazine and Action Advertising.

Marie Claire Magazine 1993 to 1994

The Hearst Corporation, New York, N.Y.

Managing Editor

Managing editor for launch of American edition of magazine

Assigned articles and edited copy

Supervised daily activities of editorial, production and art staffs

Planned editorial and production schedules with editor-in-chief and executive editor

Managed security in-house and on photo shoots

Coordinated layout of book with advertising and editorial staffs

Living Well Magazine/Newsletter 1991 to 1993

The Hearst Corporation, New York, N.Y.

Managing Editor

Wrote, assigned and edited health articles and columns

Managed staff, contributing editors and freelance writers

Hearst Magazine Development 1990 to 1993

The Hearst Corporation, New York, N.Y.

Editorial Assistant to Associate Editor

Researched and developed story ideas for magazine proposals; assisted in development of start-up magazines American Home, Living Well, Country Side, Smart Money and Marie Claire.

PROFESSIONAL ASSOCIATIONS

Association Media & Publishing

Content Creation Committee, 2011, 2012, 2013, 2014

Chicago Programming Committee, 2010

AWARDS

“20th Annual Healthcare Advertising Awards,” Healthcare Marketing Report, Bronze Winner, The Wellness Plan (Detroit, Mich.) for Direct Mail Advertising

“Aster Awards: Excellence in Medical Marketing 2004,” Silver Winner, Mission Hospital–St. Joseph’s Health System (Mission Viejo, Calif.) for My Health Silver, Newsletter/External

“21st Annual Healthcare Advertising Awards,” Healthcare Marketing Report, Gold Winner, The Wellness Plan (Detroit, Mich.) for Health Capsule, Employee Communications Program

“21st Annual Healthcare Advertising Awards,” Healthcare Marketing Report, Merit Winner, NorthEast Medical Center (Charlotte, N.C.) for First in Care, Publications/External

“Apex Awards for Publication Excellence,” Communications Concepts, Award of Excellence, NorthEast Medical Center (Charlotte, N.C.) for First in Care, Custom-Published Newsletters

EDUCATION

BS, Marketing and Communications, Fashion Institute of Technology, State University of New York, May 1990

Postgraduate study, courses in science writing, The New School, New York, N.Y., June-July 1990

TECHNICAL SKILLS

Microsoft Office Suite, Umbraco, Dropbox, Google Blogger, Facebook, Twitter, LinkedIn, PowerPoint

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