Sales Management
Resume:
Malvika Parmar
*******.******@*****.***
Kalamazoo, MI
ArcMap Arc Catalog ArcGIS Online Agile (Scrum) SPSS Salesforce.com CRM MS SharePoint Adobe Illustrator
Technical &
Adobe InDesign MS Office Suite ontract Management Competitive Bidding Root Cause Analysis SQL Server
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Management Skills
Reporting Services (Beginner) Python (Beginner) ableau (Beginner)
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Professional Geospatial Analyst
Accomplishments
Forensic Fluids Laboratories, Inc., Kalamazoo, MI tober 10 to present
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Reported directly to the President and COO of the company.
Established GIS use and protocols for market analysis and epidemiological research.
Established Quality Control practices for GIS, statistical analysis, data storage, and metadata.
Project Lead for implementation of Agile processes in the Marketing department.
Created and managed sales territories and lead management tools for sales representatives using ArcGIS Online.
Managed marketing and re branding projects in collaboration with marketing consultants and over 25 stakeholders.
Managed internal and client report development processes.
Managed market research and lead generation projects for multiple target markets..
Created revenue forecast models and identified untapped markets using socio demographic and healthcare data.
Created market share assessment reports to improve sales strategies.
Established metrics for lead qualification for government contracting Federal, State, and Local.
Added over $10 million in revenue from contracts from competitive bidding process.
Identified operational inefficiencies by creating quantifiable metrics and made recommendations for process
improvements for multiple departments.
Managed Corporate Culture committee and successfully drafted company’s core values, employee benefit
programs, onboarding process, and key human resource development programs.
Teaching Assistant & Graduate Researcher
Western Michigan University, MI ptember 2008 to May 2010
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Tutored an undergraduate course: "Introduction to Geospatial Techniques". Provided grading and administrative
support for two other undergraduate geography courses.
Finalist in the international research paper competition – ‘Examining he Places We Live”: Slums & Urban
“
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Poverty in the Developing World’. My paper titled, “ case study of slum redevelopment in Jaipur, India: Is
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neglecting women an option?” as one of the 14 papers selected from over 150 entries.
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Neighborhood Revitalization Planning (Planning Studio): Prepared a neighborhood revitalization plan for
Post Franklin Neighborhood, a blighted neighborhood in Battle Creek, MI.
Host Committee Member: Michigan Association of Planning, Student Conference.
Vice President: Gamma Theta Upsilon International Geography Honors Society.
Recipient of the Geography Lucia Harrison Scholarship, WMU Tuition Scholarship and WMU Graduate Students
Travel Fund.
Marketing Intern
Vine Neighborhood Association, Inc., Kalamazoo, MI ne to December, 2009
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Assisted the staff with community outreach events, grant writing, fundraising, data management, launch of new
website, and advertising aimed at making the neighborhood safer and attractive for real estate investment.
Audience Researcher
New Delhi Television (NDTV), New Delhi, India y to June 2006
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Worked on news shows with panel discussion and audience participation. Conducted earch on discussion
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topics, screened potential show audience via phone interviews, managed logistics, and gathered and analyzed
audience feedback.
Edward Lowe Foundation Key Executives Retreat 2014
Professional
Zappos 2 day Bootcamp for Senior Management 2011
Training &
ESRI Business Summit 2014
Conferences
ESRI User Conference 2014: Map gallery presentation – “Spatial Patterns of non recreational Heroin use in Indiana”
ESRI User Conference 2013: Map gallery presentation – “ Heroin abuse – a growing concern for child protection
agencies”
Master of Arts, Geography GPA 3.65
Education
Western Michigan University
Kalamazoo, MI
May, 2010
Bachelor of Arts, Geography (Honors) First Class
University of Delhi
Delhi, India
April, 2008
Available upon request.
References
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