ROB PATENAUDE, 403-***-****, ********@*****.***
Objective
Hard working candidate seeks challenging Full-Time Position.
Qualifications Summary
I am creative and hard working; additionally I am a team player and a natural leader with the ability to motivate
others. I am very organized, efficient, personable and I have excellent computer skills.
Marketing Experience
Operations-Marketing
Pushing Petals Flowers Inc., Calgary, Alberta April 2011-September 2014
Create systems & templates for incoming orders & sales tracking
Design and Implement all marketing initiatives including: concept, design & production and hiring &
training of marketing reps
Successful in reducing operating costs & increasing sales (Increased average sale from $61.37 to $87.95)
Attend weekly networking events to generate increased sales (18.6% of total sales)
Operations November 2008-April 2011
Cost-Lo Mercantile, Calgary, Alberta
Write full business plan including research and market analysis
Execute marketing campaign including email, personal selling and online
Process orders, make deliveries and collect payments
Pitched business to the Dragon's on The hit CBC show "The Dragon's Den"!
Manager, Field Operations-Western Canada May 2008-November 2008
TrojanOne Marketing, Calgary, Alberta (Various accounts: Nike, HBC, J&J, Rogers, etc.)
Recruit, hire, train & lead marketing field team for regional promotions
Assist in setting policies and building training documents
Relationship management with clients & head office
Coordinate printing of banners & marketing collateral which included sponsor logos
Marketing Representative -Calgary Dec 2007-May 2008
Costco Wholesale, Calgary, Alberta
Outbound membership sales with some seasonal in-store duties
Present all features and benefits of a Costco membership to local businesses
Maintain and expand client base
Regional Client Manager – Western Canada March 2003 – Oct 2007
Consumer Impact Marketing, Calgary, Alberta (Dairy Farmers of Canada Account)
Recruit, hire, train & lead marketing field team for Regional & National promotions
Create and refine In-Field Training Manual (soft & hard copies)
Negotiate agreements with key accounts while pursuing new business opportunities
Relationship management with clients, key accounts & head office
Plan budgets, meetings and deployment and provide solutions for future campaigns
Execute sponsorship events and develop local western markets
Regional Marketing Representative Nov. 2000 - 2003
Infield Marketing Group, Calgary, Alberta
Conduct event marketing, product sampling, presentations, trade shows & prize seeding
Promote many different national companies including: Pepsi, Pillsbury, Toyota, Famous Player’s, Wrigley’s
and many others.
Organize staff and supplies while coordinating with head office.
Education
Diploma – Business, Advertising & Public Relations St. Lawrence College, Kingston, Ontario
Managing Multiple Priorities Consumer Impact Marketing, Toronto, Ontario
Effective Business Writing Mount Royal College, Calgary, Alberta
Leadership Development Mount Royal College, Calgary, Alberta
Peak Potentials: Millionaire Mind T. Harv Ecker, Calgary, Alberta
Peak Potentials: Wealthy Warrior T. Harv Ecker, Calgary, Alberta
Volunteer Activities:
Solutionaries January - June 2015
Coaching on how to become more socially engaged in my communities
Planning for a community fence/house painting party in the summer of 2015
Forest Lawn Landlord Conference Fall 2014 - Currently
Helping landlords to improve their properties and attract higher quality tenants
Present positive news stories for the media, to assist in dispelling current stigma of Forest lawn
Awards & Achievements
REIN Bronze Award
Member of a Mastermind Group since 2006
CIM Nomination in the category of “Execution”
White Hat Award Nomination in "Best Server: Banquets/Catering" category.
References
References to be provided upon request