Marketing Communications Manager
Resume:
Lauren S. Langevin
South Natick, Massachusetts 01760
************@*****.***
www.linkedin.com/laurenlangevin
Marketing Communications professional with extensive experience in developing and executing strategies for online and traditional marketing.
Extensive experience includes international marketing communications, marketing and sales tools, demand generation, tracking and measuring key performance indicators, branding and messaging. Includes managing content across channels including collateral, website and social media.
Areas of Expertise
Marketing Communications Strategies
Content Marketing
Marketing Programs and Campaigns
Website and Social Media Strategy
Demand Generation
Event Planning and Product Launches
Product and Corporate Branding Tracking KPIs and Analytics
PROFESSIONAL EXPERIENCE
Shibumi Associates, Natick, Massachusetts 1996 - present
Principal/Marketing Consultant
Develop and execute marketing communications strategies and programs to support sales and maximize revenue.
Produce sales and marketing materials and presentations to establish brand identity.
Coordinate content marketing efforts to ensure consistency across channels, including corporate and product branding, website development and digital marketing.
Liant Software, Framingham, Massachusetts 1995 - 1996
Director of Marketing
Developed strategic plans to position Liant in the client/server arena.
Restructured sales model. Reduced cost per lead by 50%.
Established major account sales and marketing program.
CenterLine Software, Inc., Cambridge, Massachusetts 1992 - 1995
Product Line Manager, Client/Server Application Development Products
Launched CenterLine into client/server application development market.
Developed worldwide product marketing plans and programs, including product positioning, pricing and sales training.
Orchestrated and managed partnerships with OEMs and Fortune 500 companies.
MathSoft, Inc., Cambridge, Massachusetts 1991 - 1992
Product Manager
Developed marketing and business plans to launch Mathcad onto six hardware platforms.
Private labeled and published Maple symbolic math software.
Negotiated agreement with Digital Equipment Corporation to secure equipment and fund development of Mathcad for the DECmpp 12000 massively parallel processor.
Henco Software, Waltham, Massachusetts 1989 - 1991
Director of Marketing
Introduced new sales strategy. Increased consulting revenue by 50% in six months.
Lauren S. Langevin ************@*****.***
Page 2-508-***-****
Cognos Corporation, Peabody, Massachusetts 1986 - 1989
Manager, International Marketing
Established marketing programs to launch telemarketing and telesales organizations. New telesales department generated 25% of corporate revenue in first six months of operation.
Managed relationships with Digital Equipment Corporation, Hewlett-Packard and
Data General.
Strategic Information, Burlington, Massachusetts 1985 - 1986
Marketing Manager
Designed strategy to integrate five independent financial software divisions.
Prime Computer, Natick, Massachusetts 1982 - 1986
Senior Marketing Programs Manager
Launched office automation products that generated $40M in revenue in four years.
Data General Corporation, Westborough, Massachusetts 1980 - 1982
Marketing Programs Manager, Small Business Systems Division
Established sales support and co-op advertising program for 500 resellers.
Non- Profit Leadership Activities
Chairperson – Temple Israel of Natick Sisterhood’s 50th Anniversary Gala
*Organized formal dinner and entertainment for over 150 attendees
*Produced “ad book” - generated $4500 in revenue
Co-President, Temple Israel of Natick Sisterhood
VP Membership – Temple Israel of Natick Sisterhood
*Increased membership by 10% in one yea
Fund Raising /Event Planning
Chairperson – Quinobequin Quilters Bi-Annual Quilt Show
*Organized show of over 200 quilts; generated $7300 for two day event
VP Programming – Quinobequin Quilters
VP Programming – Temple Israel of Natick Sisterhood
VP Ways and Means – Temple Israel of Natick Sisterhood
Chairperson, Rummage - Temple Israel of Natick
*Raised $1700 for two day event
Auction Committee Site Coordinator – Eliot Montessori School
*Venue research, selection, negotiation and event management
Boutique Chairperson – Hadassah Donor Dinner
*Recruited 30 vendors to participate in event; raised $1000 for one evening event
EDUCATION:
Masters in Business Administration, cum laude.
Babson College, Franklin W. Olin Graduate School of Business, Wellesley, Massachusetts
Bachelor of Arts in Politics, cum laude.
Brandeis University, Waltham, Massachusetts
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