Sales Manager

Daniel J. Lateano

**** *. ******** **. ******* IL 60614 312-***-****

LinkedIn: dannylateano Twitter: dlateano Email: ******.*******@*****.***

Ambitious sales and brand marketing coordinator with 5+ years of experience in the consumer

branding industry who lives, eats, and breathes brands. Engaging top Fortune 500 & privately held

consumer packaged goods companies through innovative consumer promotions, in store

merchandising, brand competitive analysis and strong integrated marketing programs.

Professional Experience:

TPH Global Solutions, Chicago, IL August 2011 to Present Brand Manager /

National Sales Manager & Marketing Coordinator

Determined and ambitious Sales Manager/Marketing Coordinator with a proven record for creating and delivering

marketing ideas and activities for internal teams and our B2B prospects/clients. Business development was increased

with strong media, developing brochures, white papers, power points, social media campaigns that focus on pr, brand

awareness, and special events.

• Currently oversee brand development strategies and portfolio management, which lead to development

and implementation of marketing programs such as email, print, and social media programs.

• Create and curate global brand plans, marketing materials and implemented marketing strategies for

targeted consumers and clients.

• Responsible for working with marketing, Sales and Brand to ensure effective, consistent and on-strategy

implementation of all marketing communication across all regions.

• Lead for ensuring effective integration across all channels for all campaigns.

• Led successfully programs with both Clients and Retailers to implement developing In Store

Merchandising programs from Concept to Completion

• Strong knowledge and experience in marketing and advertising with emphasis on social media, digital

marketing, strategy, technology and/or growing trends

• Serve as the expert for various projects, tools, and presentations needed to support sales, operations and

marketing initiatives for the projects to ensure consistent brand messaging across all areas of the business.

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• Champion strong communication skills to best sell our ideas through proposals and presentations that

make ideas pop.

• Conduct Brand Analysis for the competitive awareness for current clients’ needs and category competitive

advantages.

• Developed successful leadership and bridge building marketing techniques and sales skills to bring

programs and information to our sales teams, our clients and our client’s retailers.

• Design and Delivered presentations for company and our clients through all categories of needs: Internal

vertical market strategies, internal production strategies, internal vendor concepts, international vendor

management solutions, client product launches, new retailer updates are just a few.

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Benchmarc Display, Vernon Hills, IL December 2007 to July 2010

Marketing / Business Development Manager

• Leadership developed with creative team to create a winning successful in store presence with achieved in

store execution that engages shoppers and drive purchases

• Participated in client meetings and assisted in the design, development and implementation of program

initiatives

• Collected and researched consumer, retailer and client market trends to develop Vertical Market

Presentations and Competitor analysis for company and sales team

• Conducted important research of market trends, consumer behavior / shopper marketing, retail trends and

retail policy’s

• Coached a cross-functional team to execute new merchandising programs or relocating / remodel store

fixture programs, all within designed merchandise setup (including implementing plan-o-grams, signage,

etc.)

• Matured new business relationships to build long sustaining relationships with both profit and longevity

• Meticulously researched, initiated, negotiated and closed programs which fully completed the entire

business cycle for new profitable business

• Developed weekly, bi-weekly, monthly, quarterly and annual sales goals developed as well as activity

planning

Education:

Robert Morris University Chicago – Chicago, IL April 2015

Bachelor of Business Administration

Selling / Training Dynamics – Arlington Heights, IL 2007-2010

SDGA / Golf Academy of the Carolinas – Myrtle Beach, SC June 2003

Associates Degree of Business Management

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