MARKETING DIRECTOR

SAMSON MPARAGANDA, MBA, JD.

***** ** **** ****, *****, Florida 33165 ******@***.*** 239-***-****

PROFILE

Energetic and results-focused Marketing and Business Development Director who combines vision, creative talent, and strong business acumen to identify market trends and create high-impact marketing strategies and materials- outgoing leader and team-builder able to forge key relationships and partnerships that drive brand and company awareness.

SKILLS & ABILITIES

Out-of-the Box Thinking Organizational Skills Project Management I Digital Marketing I Business Development Planning Identifying Market Segments understanding cultural diversity in different local and international markets Team Leader Staff Training and Development Campaigner Creativity Public Speaking Learning Agility Goal Driven Market Plan Development Strategic Thinker Quantitative and qualitative market research Email and Direct mail marketing Adaptable I creative, and Innovative I Strategic Sales I Strategic Business Planning I Budget Management I Strategic Partnerships I Strategic Alliances I News Letters I Print and Online Marketing I Consultative Selling I Social Network

EXPERIENCE

FOUR SISTERS TRUCK AND HEAVY EQUIPMENT, LLC, NASHUA, NH

2010 to February 2015

Senior Marketing and Sales Director

Studied the company’s vision statement so I was better prepared to carry it out in my daily tasks

Presented the company’s products and service in an honest and above board manner, thereby drawing new clients and building the bottom line as well as strong referral data base

Business to Business Logistic and shipping Sales

Extensive network of logistics and shipping Buyers Internationally

Learned from and shared with others new and innovative ideas that helped broaden our client base and increase revenue.

Directed and coordinated marketing and advertising strategy activities and policies to promote products and services.

Developed pricing strategies while balancing company objectives with customer satisfaction maximization.

Initiated market research studies and analyzed findings.

Analyzed Business Development and monitored market trends

Provided the much needed leadership to our sales and marketing team to build and maintain CRMs.

Built Extensive International markets relationships and experience with decision makers in the mining and construction industry in China, South Africa, South Korea, and Latin America B2B consultative sales

Negotiated Iron Ore and other minerals Contracts with Mills in China such as WESCO on behalf of miners in South Africa, Chile, and Peru.

Managed Contracts drafting, reviews, and deal closing

Developed and implemented sales and marketing campaigns for email, online advertising, search engines, and direct mail.

Coordinated and participated in event planning, promotional activities, and trade shows

Studying Spanish and Portuguese in order to speak and negotiate with international partners

Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.

Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Increased sales by 50% within the first year.

MPARAGANDA AND ASSOCIATES, LOWELL, MASSACHUSETTS

2001 TO 2011

ATTORNEY

Developed and implemented marketing and business development plans for the law firm

Managed the business development aspect of the law firm and increase clients intake and revenues

Built strong business relationships with decision makers in the healthcare, legal, industrial, business, and the community.

Developed strategies and arguments in preparation for prosecution of cases

Presented key evidence and exhibits during civil trials

Questioned and cross-examined witnesses throughout the course of trials

Drafted legal briefs and opinions for all clients

Analyzed probable outcomes of cases using knowledge of legal precedents

Worked with management and staff to resolve pre-litigation disputes

Contracted as a freelance researcher and reviewer

Wrote memoranda and reviewed legal briefs

Managed all trial preparations for case litigation

Filed all case pleadings in State and Federal Courts in a timely manner

Researched, wrote and filed all motions, writs, and briefs for each case

Maintained records of client and vendors contracts

Appraised clients of potential risks and costs associated with each course of action.

Drafted statements of the case and witnesses lists.

ZACKS HEALTHCARE MANAGEMENT AND CONSULTANTS, INC., EAST BOSTON, MA

1995 TO 2000

Marketing Director

Directed and managed marketing activities and policies to promote products and services

Conducted competitive analysis

Built strong relationships with decision makers at local hospitals, Doctors offices, Chiropractors and Physical Therapists

Headed up a community service program to under privileged children on behalf of the company

Joined the local Ethnic community and professional organizations in order to network and seed referrals

Reviewed the financial aspects of services offered, such as budgets, expenditures, and research and development appropriations

Applied sales forecasting techniques and strategic planning to verify sales and profitability of services

Directed and coordinated marketing activities and policies to promote products and services

Coordinated and participated in promotional activities and trade shows

Directed the hiring and training and performances evaluations for marketing and sales staff and supervised their daily activities

Continually maintained and improved the company’s reputation and positive image in the community served

Reviewed customer survey information to priorities areas of improvement

Encouraged creative thinking, problem solving, and improvement as part of the facility management group to improve morale and teamwork

Skillfully developed department goals, objectives, standard of performance, policies and procedures.

Achieved high staff morale and retention through effective communication, prompt problem resolution, proactive supervisory practices and facilitating a proactive work environment.

Assisted in resolving and satisfying client requests and internal operational issues.

Increased revenues and the number of locations in Massachusetts by 60%

EDUCATION

MASS SCHOOL OF LAW, ANDOVER, MASSACHUSETTS 1997 to 2000

JURIS DOCTOR

University of Southern New Hampshire, Manchester, NH 1994 to 1995

MBA with an Advance Certificate in Marketing

Rivier College, Nashua, New Hampshire 1991 to 1994

B.Sc. Paralegal studies.

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