Shopper Marketing Manager (looking for an admin role in Houston)

CHUA LI HUI

NAME: Chua Li Hui

DOB: **st December 1986

NATIONALITY: Malaysian

RACE: Chinese

ADDRESS: **** ** ***** ** *** 819 Houston Texas 77054

MOBILE NO: 832-***-****

E-MAIL: *********@*****.***

LINKEDIN URL: https://www.linkedin.com/in/lihuichua

LANGUAGES: English and Mandarin

EDUCATION BACKGROUND

MONASH UNIVERSITY, AUSTRALIA June 2005-June 2008

Bachelor of Science

Majored in Genetics and Minored in Microbiology

Invited to join the Golden Key International Honour Society for outstanding academic performance

Completed with a CGPA of 3.88

TAYLORS COLLEGE, MALAYSIA Jan 2004-June 2005

GSE “A”- Level in Physics (B), Chemistry (B) and Mathematics (B)

Tan Sri Loy Scholarship Holder for academic excellence

Class Representative – Assisted in supervising the students and to speak for the class

INFANT JESUS CONVENT, MALACCA SECONDARY

HIGH SCHOOL Jan 1999- Nov 2003

SPM (GCE “O” Levels equivalent)

Obtained 9A1s and 1A2 in 10 subjects taken

PMR (PENILAIAN MENENGAH RENDAH)

Obtained 7As in 7 subjects taken

EXTRA CURICULLUM DEVELOPMENT

Secondary School

Girl Guides (6th Coy Girl Guide) (1999-2001)

Patrol Leader – Developed leadership and mentorship skills

Campfire Committee Member – Built teamwork skills

Attended the 75th Annual Girl Guides Camp- Developed social interaction skills with girl guides from other states in Malaysia.

Rangers (6th Unit Rangers) (2002-2003)

Group Leader

Campfire Committee Member

Participant of the “ Sambutan Bulan Kemerdekaan ke-43 Peringkat Negeri Melaka”

Leo Club (2001-2003)

Group Director

Leo Charity Concert Committee Member

“Fun Day Out” with the orphans Committee Member

Leo Council Food Fair Committee Member

Leo Installation Night Committee Member

Career Club (2002-2003)

Treasurer – Developed financial and basic accounting skills

“Star Education Fair” Committee Member

Career Week Committee Member

Peer Guidance Club (2002-2003)

Attended a short course on Communication and Counseling Skills- Built communication skills

EMPLOYMENT SUMMARY

Dec 2006- Feb 2007 KUMON ASIA & OCEANIA PTE. LTD

Location: Melaka

Position: Part time tutor

Key responsibilities:

Mathematics and English tutor

Mark and record worksheets

Assist to monitor and guide students with reading and spelling difficulties

Achievements:

Successfully tutored students who were initially weak in basic Mathematics and English

Dec 2007- Feb 2008 MAHKOTA MEDICAL CENTRE, MELAKA

Location: Melaka

Position: Laboratory assistant

Key responsibilities:

Perform various clinical tests to provide rapid and accurate laboratory tests for all in and out-patients

Achievements:

Experienced a hand-on approach in scientific and technical skills in various departments such as:

Microbiology

Hematology

Blood bank

Histology

Serology

Team building and problem solving ability through group work while brainstorming for possible diagnosis procedures

Develop proficiency in the use of various tests in order to identify bacteria

March 2009- Feb 2011 MONDELEZ INTERNATIONAL (Formerly known as Kraft Malaysia Sdn Bhd)

Location: Damansara Uptown, Petaling Jaya

Position: Management Trainee/Key Account Executive (Accounts: Convenience Chain and Tesco)

Key Responsibilities:

Experienced the different functions within the sales department as a Management Trainee namely; Traditional trade, Modern Trade sales operations and Key Account management.

Key Account Executive for convenience chain/petrol marts and Tesco for a period of 4 months and 7 months respectively

Worked with the various support functions such as Trade Marketing and Category Management team to develop successful promotional plans and ensuring best in class execution in trade

Achievements:

Established a good relationship with the Tesco Buying team within the first 2 months of managing the account

Personally drove the Tesco business in absence of a Key Account Manager for 7 months, which led to Individual Tesco Value award given by Tesco during their 2011 Supplier conference in recognition of outstanding individual performance

Led and implemented the Tesco PGRS Cheese Category Management project which helped increase cheese category sales in Tesco by 8%

Successfully increased the share of space within the convenience chains for biscuits and snacks category which helped increase category sales by 20%

Feb 2011 – July 2013 COCA COLA REFRESHMENTS MALAYSIA SDN BHD

Location: Bandar Enstek, Nilai

Position: Senior Key Account Executive (Accounts: Tesco and Giant)

Key Responsibilities:

Managing the Tesco and Giant account, build and maintain good relationship with customer

Manage trade marketing activities by working closely with trade marketers to implement product launch and promotions in store with speed and excellence

Work closely with sales operation team to ensure execution excellence in store

Achievements:

Led the first ever partnership for growth (PFG) workshop with Tesco which involved the Tesco beverage Commercial team, Dunnhumby team, Coca Cola Key Accounts and Marketing team which resulted in a stronger strategic partnership

Successfully completed the transition of Coke in Tesco with no listing fee charges which resulted in savings of RM300k

Executed impactful 3 pallet displays during the relaunch of Coke which resulted in 20% increase in sales vs. year ago

Successfully executed the first ever cross category promotion in Tesco as a strategy to avoid price cuts within the competitive beverage category via utilizing the Dunnhumby data

Appointed by the National Sales Manager as the trainer for the 1st ever Coca Cola Customer Business Plan workshop for the Modern Trade Key Account team, with the objective to share

August 2013 – March 2014 GLAXOSMITHKLINE CONSUMER HEALTHCARE SDN BHD

Location: Ulu Klang, Ampang

Position: Key Account Manager (Aeon and Tesco)

Key Responsibilities:

Managing the Aeon and Tesco account, build and maintain good relationship with customer

Collaborate with Commercial Marketing team to deliver maximum visibility by driving execution excellence to meet all GSK launch objectives

Work closely with sales operation team to ensure execution excellence in store

Achievements:

Initiated and executed the first ever Horlicks block display in Tesco in conjunction with Horlicks Relaunch in Sept 2013 which helped to increase Horlicks consumer offtake by 50% during the promo month as well as increase in AMS by 16%

Became the first supplier to execute Horlicks block display according to Tesco new POSM guideline which was launched only in August 2013, leading

Successfully implemented Scotts, Sensodyne and Panadol price increase in Tesco according to GSK timeline

Successfully secured 69% share of shelf for Sensodyne in Tesco within the Sensitive toothpaste category (June Nielsen Share: 62%)

Developed and presented the first ever Horlicks JBP plan with Tesco as part of GSK objective to Win with Retailer

Consistently share Tesco scan data performance on all brands with the Management team, Commercial Marketing and Marketing team to establish visibility of brand performance from a consumer offtake perspective

Feedback given by National Sales Manager: Strong ability to effectively plan her customer account plan by fully utilized the scan sales data that available, improvement on promotion effectiveness and work closely on operation details. Established strong working relationship with peers, inter-dept and merchandising team.

April 2014 – Dec 2014 GLAXOSMITHKLINE CONSUMER HEALTHCARE SDN BHD

Location: Ulu Klang, Ampang

Position: Category and Shopper Marketing Manager (Skin Health and Denture Care)

Key Responsibilities:

Win the purchase through brilliant joint planning and execution of brand-centric connections and driven by robust shopper insights

Create value for GSK and our customers through through customer centric solutions driven by brand priorities, category growth drivers and detailed analytics

Achievements:

Led all the ground work into analyzing all relevant data into the Skin Health category which is entirely new to GSK Consumer Healthcare to better understand the business which resulted with plans and recommendation for 2015 Category growth plan (MAPS planning)

Strategy to drive weighted distributed is achieved in Watsons pharmacy (from 29% to 70% numeric distribution) and for Guardian from 50% to 100% for total moisturizers

Worked closely with Brand, and Global Category team (Xiang and Joe Gembala) to execute the Physiogel Brand at Shelf Global guide.

Initiated the first new key visual adaptation to Global Category team on new POSM materials in trade incorporating the new shopper claims “Makes skin less sensitive”

First country in Asia to officially execute the new claims and look for Physiogel prior to the official re- launch on Physiogel packaging (Project Mint in Feb 2015)

Led and developed the first even Physiogel Dermoconsultant programme in Malaysia, which led to Malaysia being appointed as the lead country to share leanings across Asia for Project Mint

Developed strategy to drive Polident 60’s in General Trade effective Oct 2014 post launch of Combine which saw a slow distribution growth

Participated and drove the 1st ever Pharmacist training for Polident brand in Watsons

Successfully implemented new shopper messaging claims for Polident

ADDITIONAL

Languages and level: Proficient in Engligh, Mandarin and Bahasa

Computer skills: Proficient in Microsoft Word, Excel and PowerPoint

Excellent in presentation and communication skills

Activities/Interests

Swimming, Badminton, Gym, Yoga and Reading

Contact this candidate