SAURABH AGRAWAL
Paradise Hostel, Opp. Bank of Maharashtra, Ambegaon (Bk),Pune 411046
PHONE – 097********, E-MAIL – *****************@*****.***
D.O.B – 3rd January 1990
OBJECTIVE
To join an organization which utilizes the best of my technical and managerial abilities.
WORK EXPERIENCE
Company Name: Insignia Brandings February 2014 – February 2015
Role: Client Service Manager
Responsibilities:
Understand client’s needs and requirement and formulate strategies and plans and executing them for the client in terms of branding and advertising
Campaign Management (from conceptualization of the Campaign, planning and execution of the Entire Campaign)
To handle new clients and define the procedure for managing their requirements.
Market Research, Lead Generation, Lead Nurturing.
Arranging Client -company meetings after generating leads
Vendor management(vendor selection, vendor negotiation, vendor performance management, vendor retention and new vendor creation)
BTL Department
Role: Team Leader
Team Size: 4
Client Name: Reliance Retail
Managing the Entire Newspaper Insertions Department in Mumbai, Rest of Maharashtra(ROM), Madhya Pradesh, Rajasthan, Gujarat, Delhi/NCR, Uttarakhand, Punjab, Uttar Pradesh, Haryana.
Below the line advertising carried out for New Store Launches(NSO) and Re-launches in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan.
Client Name: Top Footwear Giant (Footwear retail store)
Formulated the strategy and network and managed newspaper insertions for the North and West zone
Developed and streamlined process for newspaper insertions
Client Name: Customer convenience store format
Streamlined (making proposal, planning and execution) all big day activities in 27 cities in 9 states throughout India
Planned and executed the Christmas public relations campaign for Mumbai, Pune and Delhi for Reliance Marts.
Client Name: HyperCity, Shoppers Stop and Star Bazaar, Goli Vadapav, Bikaner Sweets, Optimized Infotech.
Framed proposal for various BTL activities to be carried out for various events.
Formulated and Executed the strategy for the BTL activities, Instore Branding, Outdoor branding.
INTERNSHIPS/PROJECT
Name of Company : ORANGECOMM
Project Title : A Study of Advertising and Branding Practices Of Educational Institutes in Mumbai
Objective of Project: To understand the service Expectations from the Institutes and Provide Strategic Plans for implementing them.
Academic Project: "Traffic Management System Using Sensor Technology”
Studied different types of sensors.
Suggested a real time system where the Traffic run time will vary depending on the Traffic density at that signal at that time.
Suggested the use of ultrasound sensors for implementing the same project over a large geographical area.
VOLUNTEER EXPERIENCE
ARTH Cell: A cell for social responsibility at Sinhgad Institute of Management
As a core member of ARTH team I initiated and successfully carried out the “Ek Mutthi Anaj” campaign.
As a team we taught under privileged children at Balashram (an orphanage in Vadgaon) dance, singing, speech and organized a cultural event “TRANSITION” for the children at Sinhgad Institute of Management.
Utilizing the opportunity of “TRANSITION”, we collaborated it with art exhibition for showcasing and selling the products made by the members of Matoshri (an old age home) and Poona Blind School (a blind school in Kothrud).
SOFT SKILLS
Adaptability: While at Insignia Brandings adapted to changes that took place often and adjusted to different situations as per the need of the hour.
Managing multiple priorities: Streamlined and accomplished multiple projects simultaneously, while working at Insignia Brandings.
Self Confidence: Successfully completed each task in the given specified time frame.
Taking Initiative: Formulated and upgraded processes, initiated new idea for outdoor advertising for the client.
EDUCATION
Qualification
School/College
University/Board
Year
Stream/Degree, Specialization
Score
Post Graduation
Sinhgad Institute of Management, Vadgaon, Pune
Pune University
2014
MBA in Marketing
65%
Graduation
A.I.S.S.M.S’s COE,Pune
Pune University
2012
B.E. in Electronics Engineering
60%
H.S.C
Shri R.L.T College of Science, Akola
Amravati Board
2008
Maths, Physics, Chemistry, Biology
83%
S.S.C
Mount Carmel High School,Akola
Amravati Board
2006
83%
COMPUTER PROFIENCY
MS- Office(Power point, Excel, Outlook)
C Basics
CERTIFICATIONS AND ACHIEVEMENTS
Attended the workshop of Marketing 3.0 given by Philip Kotler on 16th March 2013 in Mumbai.
Represented Sinhagad Institute of Management in 4th Indian Student Parliament.
Attended the Workshop on “BE YOUR OWN BOSS” held at Sinhagad institute of Management, Pune.
Completed Basic course of C from SEED InfoTech, Pune in 2008.
INTERESTS
I am inquisitive in nature and like to keep learning new things.
I like listening to club Music.
I like to be active on Social Media(LinkedIn, Twitter, Facebook)