Dax Urbina
Pompano Beach FL 33069 Mobile: (954) 383 – 4465
“Hardworking individual looking to contribute the skills and efforts into the growth and development
of a company upholding the highest levels of customer service”
Verizon Wireless / CellularSales Account Manager
Dade / Broward County
February 2011 – Present
Description:
This position involves managing the consolidations function within the Accounting organization and
the subordinates assigned to that function.
Oversees the preparation and ensures the quality of the cash flow statement.
Uses their financial and accounting experience and acumen to analyze and interpret data and to make
any recommendations on possible courses of action as appropriate.
Effectively engages their team to manage multiple and diverse deliverables; is accountable for the
related accounting treatment, completeness and accuracy of the work product.
Assists in establishing required linkages to the global Finance organization.
Ensures the accurate compilation, analysis and reporting of financial data.
A further key responsibility of this position is to identify opportunities to increase the leveraging of
systems and applications by the user community to enhance business systems optimization for the
overall process to minimize manual workaround and standalone systems.
Value is provided to the enterprise by constantly identifying improvements to accounting processes in
order to provide timely, accurate information and to ultimately safeguard enterprise assets.
Contributes to the formulation of the overall management strategy of the Accounting organization.
Identifies and drives improvement opportunities for Accounting and works closely with either internal
teams or service providers (if any) to ensure improvement opportunities are implemented.
Ensure that all aspects of the consolidation activities are recorded properly and timely.
Perform accounting activity analysis.
Manage the monthly balance sheet account reconciliations process within Blackline.
Maintains responsibility for escalations from internal business partners and responses to inquiries,
ensuring issue resolution.
Ensures adequate controls are in place over financial processes and results.
Ensures compliance with internal policies and controls with external regulations.
Manages the activities and provides leadership to a function within the Accounting organization to
deliver Accounting services.
Plans and structures work activities and sets deadlines for their team. Subsequently monitors progress
on tasks and is responsible for the results of team activities.
Recruits and develops staff in accordance with company policies.
Ensures the accurate compilation, analysis and reporting of financial data by their team.
Participates in the budgetary process by determining acceptable staffing levels, establishing
departmental budgets, etc.
Sales Manager
Hyatt Hotels 2009 - 2011
Description:
Key responsibilities of a Sales Manager include:
Achieving or exceeding individual and team sales goals and hotel budgets
Developing and implementing effective sales strategies to maximize revenue generation
Creating and managing Annual Strategic Plan
Managing lead sources to ensure quantity and quality of leads
Working closely with the Business Development team to develop lead generation strategies for the
Business Development group
Seeking new customers through strategic outbound sales efforts for group, extended stay group and
transient room revenue
Conducting sales calls to key accounts or major prospects
Monitoring sales activities/performance to ensure revenue goals meet or exceed established plan and
accurately reporting variance/projections to management
Weighing the value of each piece of business against hotel and Evolution Hospitality objectives
Using corporate Revenue Management resources to help make informed decisions and maximize
revenue
Developing and maintaining positive relationships with peers, competitors and brand partners
Adjusting strategy based on competitive market and market segment knowledge
Ensuring that the property is maximizing the use of all company, brand and local CVB programs
Recruiting the best possible sales team and reducing turnover through coaching, counseling and
training
Providing support and coaching for team members to drive high levels of performance, job
satisfaction, and personal growth
Training and empowering sales team members to exercise good judgment to make profitable business
decisions
Ensuring that the hotel sales team is effectively using the Sales Tools available
Director Event Technology
Hyatt Regency Miami / Presentation Services
January 2006 (5 years 5 months)
Description:
Responsible for overall operations management, revenue and profitability of assigned location(s)
including business Center while ensuring the utmost in client and hotel partner satisfaction.
Key Points:
Provide learning and development opportunities for employees. Functions as primary liaison with
property to handle any issues and to manage the hotel contract.
Manage an efficient and profitable Business Center operation. Focus on revenue maximization & cost
control, in accordance with company standard operating procedures.
Manage and proactively execute the company sales process through advanced client contact. Improve
and leverage the location and property's market position and share.
Provide outstanding customer service to clients by establishing excellent working relationships with
hotel/resort staff and executives, company team members, neighboring locations, Event Services and
all vendors.
Mentor technicians to also provide this level of customer service.
Maintain a positive employee relations environment for all AV and Business Center team members.
Manage performance, address employee concerns, maintain adequate staffing levels, and facilitate
team development. - Lead by example in portraying a polished, professional image according to the
guidelines in the Employee Guide.
Effectively utilize all company computer systems and software programs and ensure technicians are
properly trained to use them. Complete standard and as-needed reports accurately and on-time.
Actively participates in overall company programs/committees where applicable.Supervise security,
inventory control, transportation and maintenance of equipment (ie. audio, visual, rigging, lighting,
etc.) Ensure all employees are properly trained in all areas.
Sales Manager of Event Technology
Hyatt Regency Miami / Presentation Services
December 2004 (2 years)
Description:
Responsible for the growth of the overall audiovisual revenue and profitability, while maximizing
customer satisfaction from pre-event planning through post-event phases of service. Solicit new and
repeat business through a proactive sales approach that incorporates consultative selling skills.
Cultivate and maintain relationships with key hotel personnel to enhance the overall business
relationship with hotel.
Producer of Event Technology
Westin Diplomat Resort & Spa / Presentation Services
January 2002 (2 years 1 month)
Description:
Responsible for securing new contracts, pre planning, execution, and completion of every event
successfully. The individuals who are qualified under this position have the experience of a Sales
Manager and a Project Manager combined. The individual also posses excellent communicational
skills, and organizational skill in addition to attention to detail.
Director of Operations
Loews Miami Beach Hotel / Swank Audio Visuals
June 1999 (3 years 6 months)
Description:
Responsibilities to include the supervision of the Audio Visual Staff to ensure quality of work and
companies culture are applied to highest standards. Working together in guiding clients in the
successful completion of their events by completing the pre planning details aimed at ensuring all
clients needs will be exceeded and ensure this way a high level of customer service. The enhancing of
relations between the Audio Visual Staff and the hotels staff to ensure a successful and more relax
working environment. Training of Audio Visual Staff. The successful completion of company’s
department inventory necessary to keep asset control. Responsible for Human resources. A problem
solver with understanding of the different circumstances and a determined action to apply depending
on the scenario.
Education
Florida Atlantic University
Bachelors, Management Information Systems
Attended 2000 - 2004
Global Academy of South Florida
MCSD - Microsoft Certified System Developer
MCDBA - Microsoft Certified Database Administrator
MCP - Microsoft Certified Professional
Web Master
Photoshop