Sales Manager, Medical Science Liaison, Specialty Sales Representative

Strategic Pharmaceutical Leader

High Performance Sales• Successful Product Launches • Extensive Pharmaceutical Expertise

Innovative results driven pharmaceutical sales manager, medical science liaison and specialty representative. Led and exceed sales targets by providing team direction with developing and coaching representatives to reach their full potential. Developed and maintained effective relationships with regional Key Opinion Leaders (KOLs) for clinical support and CME programs. Created and implemented business, research and medical plans. Positive relationship with team and close collaboration with business partners to create business opportunities and increase revenue growth.

Expertise in sales management, medical science liaison, medical education and hospital-specialty representative.

Skills include:

- Leadership with Top Sales Performance - Creative Medical Planning & Execution

- Strong Presentation & Product Knowledge - Excellent Key Opinion Leader Relationships

- Strategic Business & Financial Acumen - Positive Team & Cross-functional Collaboration

Knowledge in Neuroscience, Neurology, Gastroenterology, Dermatology, Nephrology and Anesthesia

Education

Bachelor of Science (BSc), Biochemistry, University of Winnipeg, Manitoba

Business Administration, Marketing, Red River College, Winnipeg, Manitoba

Professional Experience

SHIRE PHARMA CANADA, Montreal, Quebec

REGIONAL SALES MANAGER 2005 to 2015

Led two high performance Neuroscience sales teams as regional sales manager; BC to Southern Ontario for 2 years (12 representatives), BC to Manitoba for 8 years (8 representatives). This position encompassed sales direction and market communication, coaching, business sales plan development and implementation, business and financial analysis, KOL physician development and cross functional partnerships including marketing, HR and government relations.

Built sales teams that launched 3 Neuroscience products that currently make up 82% of all Shire Canada revenue. Western Canada sold over $30 million in 2014 (125% to performance index) with a 5 year growth of 336%.

Inspired and led my new sales team to successfully re-launch first neuroscience medication after Health Canada withdrew it from the market. A first in Canadian pharmaceutical history.

Developed and implemented a strategic sales plan that led team to launch the biggest product in Shire Canada history. In the first year Western Canada had 317% sales to quota.

Demonstrated positive leadership with only 1 representative leaving in 10 years for a 99% retention rate.

Collaborated with marketing to conduct 165 regional marketing projects (58% over target) which led to the top performing sales team to quota for all promoted products in the second half of 2014.

Directed a sales team that launched a new Neuroscience medication in 2013 that was rated best in class. In 2014 western Canada achieved a growth of 868%, the top team to quota at 131% compared to national at 121%.

MEDICAL SCIENCE LIAISON MANAGER 2003 to 2005

Established strong relationships with key opinion leaders to strategically implement medical affairs and business priorities. Provided scientific and medical support to the KOLs and present approved research findings. Provided KOL insights to cross-functional business partners to help guide strategic direction. Leadership in western Canadian clinical trials and market intelligence.

Developed over 30 KOL’s as clinical experts and speakers to achieve our leadership in the Neuroscience and Nephrology areas.

Strong therapeutic expertise to initiate and support key medical and business strategies.

Led the western region scientific business plan with the Neuroscience phase IV study. Attained a 90% involvement of key western physician. Close collaboration with regulatory and marketing partners.

Attended and interacted with key physicians at international, national and regional conferences and communicated internally with market, medical and scientific intelligence.

JANSSEN-ORTHO, Toronto, Ontario

MEDICAL EDUCATION MANAGER-SPECIALTY 1996 to 2003

Developed new and innovative Neuroscience programs internationally, nationally and in western Canada. Programs encompassed advisory boards, speaker development programs and field marketing projects. Initiated and developed key physician relationships for educational and marketing programs.

Identified and developed national and regional key opinion leaders for Neuroscience (Psychiatry), Gastroenterology and Oncology. Created and implemented educational business plans to utilize this strong group of speakers.

Initiated and implemented innovative medical education programs. This included chairing and implementing international, national and regional advisory boards, coordinating and developing national conference presentations and major regional programs. Overall focus was on Neuroscience which resulted in Risperdal being the largest product for Janssen-Ortho in its time at over $200 Million.

Represented Canada at an international marketing team to create the strategic business plan to launch a new dementia product (Galantamine) which became the second largest medication in its therapeutic field worldwide at over $500M.

Earned a rare management board award for having Risperdal re-enlisted in BC and three silver medallion awards for significant field programs.

Additional Relevant Experience

JANSSEN-ORTHO – DISTRICT SALES MANAGER (Primary Care-Gastroenterology, Dermatology and Neurology)

JANSSEN-ORTHO –SPECIALTY SALES REPRESENTATIVE (Anesthesia, Oncology)

(Gold & Silver Representative of the Year Awards)

ORGANON CANADA-(Primary Care-Specialty-Anesthesia, Rheumatology, Neurology and Respiratory)

(Twice Sales Representative of the Year Awards)

Professional Development

CCPE certification-Psychiatry, Cardiovascular, Gastroenterology, Rheumatology, Neurology, Accreditation.

Shire Pharma certifications: Dynamix Behavioral Course (2015), Master Coaching Course (Zurich-Sept-2014), Sales Management Coaching Skills (2014), Coaching Evaluation Course (2012), Development for first line managers (2009).

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