Keven French ***** Sherbrook Park Drive, Solon,

OH 44139

H) 440-***-****

C) 440-***-****

acp1f1@r.postjobfree.com

Professional Profile

Keven's passion is to positively impact the lives of individuals, families

and business owners by providing peace of mind. His holistic approach to

analysis and problem solving has contributed greatly to the successful

satisfaction of his clients' needs. He is dedicated to helping his clients

accumulate, protect, and distribute their financial assets. He counsels and

guides his clients, helping them identify their goals, their time frame and

the available strategies best suited to meet their short and long term

financial goals. Keven aspires to create innovative options for

philanthropic individuals to expand the scope and lasting benefits of their

capital investments.

Qualifications Summary

Keven is an accomplished financial services professional, marketing

expert, educator, and creative individual. Keven is a professionally

trained and experienced educator with a passion for teaching. He is a

licensed Registered Representative providing comprehensive financial

analysis, education and holistic financial services to individuals and

businesses. Keven is an experienced direct mail marketing expert. He

produced marketing campaigns that delivered cost-efficient new business

and retention programs by incorporating database marketing segmentation,

contact and cadence strategy, and predictive modeling for effective new

business and customer relations management (CRM) initiatives. He is known

for his customer-centric communication skills and diligent follow up.

Keven is a professionally trained and experienced educator with a passion

for teaching.

Skills Summary

. Exceptional leadership and management skills, including cross-

functional teambuilding

. Engaging teaching and presentation skills

. Outstanding people skills and excellent communicator

. Skillful relationship builder, advocate, counselor and trusted advisor

. Excellent organizational skills and ability to simultaneously manage

multiple projects

. Strong budgeting, forecasting and financial reporting skills

. Superior sales skills: financial needs analysis combined with

knowledgeable, objective guidance and individualized, comprehensive

financial strategies

. Creative mind and imaginative problem solver, able to think outside of

the box

. Proficient in computer and mathematical skills - Excel, MS Office,

PowerPoint, knowledge of Photoshop

Professional Experience

Primary Functional Expertise

. Financial specialist - identify clients' financial needs and

recommend solutions

. Licensed Registered Representative - Series 6, 63 and 65

. Licensed Life and Health Representative

. Risk manager and financial partner to individuals, families and

business clients

. Comprehensive knowledge of life insurance, long-term care insurance,

retirement planning and estate planning

Secondary Functional Expertise

. Reduced annual direct mail printing and production costs by $3.3

million, while increasing mail volume 25%

. Reduced annual direct mail postage costs by $1.2 million, while

increasing mail volume 25%

. Improved response rates by 30%

. Implemented segmented targeted messaging based on original quote data

for the 2nd touch direct mail

. Developed and implemented a successful retention and Agent "print on

demand" direct mail program

. Successfully managed customer acquisition direct mail programs and

primary point person for all communication with printers, mail shops

and distribution vendors

. Thorough knowledge of direct mail production processes; experience

with all facets of direct mail operations, including creative input,

design / layout, printing specs, cost bidding, press approvals and

campaign analysis.

Keven French

Work Experience

. PNC Bank - Cleveland, OH Woodmere Branch

Financial Specialist

July 2014 - currently

. AXA Advisors - Akron, OH Retirement Benefits Group

Agent and Registered Representative

November 2013 - July 2014

. New England Financial / MetLife - Highland Hills, OH

Agent and Registered Representative

April 2013 - November 2013

. New York Life - Seven Hills, OH

Agent and Registered Representative

June 2011 - April 2013

. Progressive Insurance - Mayfield Village, OH

Direct Mail Marketing Specialist / Analyst

June 2003 - December 2010

. H2N Design - Cleveland, OH

Vice President Sales and Marketing

March 1995 - May 2003

. Carpenter Reserve Printing - Cleveland, OH

Account Executive March 1993 - March 1995

. Tecnicom Printing and Publishing - Solon, OH

Account Executive

April 1991 - March 1993

. Packaging Corporation of America - Mentor, OH

Account Executive

May 1989 - April 1991

. Tecnicom Printing and Publishing - Solon, OH Kitting and Fulfillment

Mgr, Estimator, Purchasing Mgr, Sales

June 1983 - May 1989

. Copley-Fairlawn Jr. High School - Copley, OH Art

Teacher, Soccer Coach, Wrestling Coach

Awards

Northeast Ohio Graphic Arts Council Hall of Distinction 2003

Industry Speaking Engagements

Direct Marketing Association of Cleveland "One to one marketing -

it's hard to argue with results"

Northeast Ohio Postal Forum "Don't waste your money on Direct Mail"

Education

Cum Laude Graduate of Baldwin Wallace College, Berea, OH with a

Bachelor of Arts Degree - Art Education

Civic Involvement

Elder and member of church choir @ Pioneer Presbyterian Church

Member of Solon Chamber of Commerce

Past President of Kiwanis Club of Solon

Past Board Member of Solon Recreation Commission - 9 years

Past President of Advertising Production Club of Cleveland

Graphic Arts Council - past Treasurer and Co-Chair of Student

Scholarship Committee

34120 Sherbrook Park Drive, Solon, OH 44139 Home 440-***-****

Cell 440-***-****

acp1f1@r.postjobfree.com

33640 Linden Drive, Solon OH 440-***-**** acp1f1@r.postjobfree.com

33640 Linden Drive, Solon, OH 44139 440-***-****

acp1f1@r.postjobfree.com

Contact this candidate