Digital Advertising, Sales, Account Management, Digital Marketing

Salma Abd El Aziz

Cairo, Egypt ■ +**.**********■ *****.********@*******.***

OBJECTIVE

An enthusiastic Digital & Media Marketing professional with 6+ years of experience in managing digital

marketing campaigns of high profile companies across a wide variety of industries, with Google Adwords

Certification. Seeking a senior level position in an established Digital & Media Marketing company where my

work experience complemented with exceptional expertise in VAS service management, operations

management, team management, leadership and process improvements can be utilized effectively.

KEY SKILLS

•Marketing Management, Sales Management, Business Development & Customer Services Management

•Account Management, Brand Development, Brand Management & Campaign Management

•Conversion, Optimization, Digital Media, Digital Strategy, Direct Marketing & E-Commerce

•Mobile Marketing, VAS Service, Digital Marketing, Online Marketing & SEM (Google, Yahoo and Bing)

•Email Marketing, Facebook, Google Analytics, Integrated Marketing & Interactive Advertising

PROFESSIONAL EXPERIENCE

Sales & Account Manager- Versé Innovation Pvt September 2013 - Present

Cairo, Egypt

Key Responsibilities:

• Retaining existing clients by providing them service levels in sync with the contract of engagement;

identifying opportunities to sell other products in order to develop additional revenue streams within each

client’s business portfolio and to meet/exceed revenue targets.

• Working with clients’ management teams to understand their business strategy; communicating their

requirements and schedules to internal staff to ensure required services are provided in a timely manner.

• Actively looking for sales opportunities to new and prospective customers in the local market; dealing w ith

mobile operators to pursue new accounts, products and to grow the top line of the organization.

Account Strategist Supervisor- Sarmady - a Vodafone Company January 2010 - August 2013

Cairo, Egypt

Designation Chronology:

Jul 2012 - Aug 2013: Account Strategist Supervisor

Nov 2010 - Jun 2012: Senior Account Strategist - Direct Clients

Jan 2010 - Oct 2010: Online Operation Specialist

Key Responsibilities (Account Strategist Supervisor) :

• Supported the Sales Team in Business Development and Campaign Management activities; contacted pre -

defined clients, marketed latest digital advertising tools and monitored their online advertising programs.

• Analysed business-model of prospects to outline their advertising requirements ; prepared customized sales

presentations, media kits and follow up letters to convince them to procure digital advertising services.

• Engaged with other team members to manage online/mobile inventory; uploaded, monitored and reported

key metrics related to using mobile and online ad servers to Line Manager.

• Reviewed all internal and external correspondence to remain aware of updates on active/pending

campaigns; performed general administrative duties including billing and coordination with accounts and

brand managers.

• Prepared sales reports on daily, weekly and monthly basis; reviewed competitor publications and websites

for advertising leads, and incorporated changes in market dynamics into the campaign to maintain the latter’s

attractiveness.

Salma Abd El Aziz

Cairo, Egypt ■ +20.1061183510■ *****.********@*******.***

Key Responsibilities (Senior Account Strategist - Direct Clients/Online Operation Specialist) :

• Managed interactive advertising campaigns on Google and YouTube by requesting, receiving, testing,

posting and confirming all supplies from outside vendors and internal departments (as required); ensured

campaign delivery, performance and advertiser goals were fulfilled as scheduled.

• Worked closely with the Sales Team to develop a better understanding of clients’ needs; resolved queries

from clients, agencies and internal departments.

• Advised management on ad serving solutions; highlighted operational issues and set guidelines for ad

operations process.

• Updated inventory reports and communicated availability to sales division; implemented best practices and

procedures to enhance coordination between different divisions.

SEM Specialist- PPC ART October 2009 - December 2009

Cairo, Egypt

Key Responsibilities:

• Developed marketing campaigns around key words/terms related to clients product/service in order to

convert visitors to buyers by reaching them at an optimal time.

• Evaluated clients’ initiatives and goals; produced and delivered highly effective campaigns that had a direct

and measurable effect on bottom line sales figures.

• Managed portfolio of Accounts across different industries/sectors; dealt with all aspects of promotional

campaigns, and utilized existing network of contacts to meet revenue targets.

• Trained Accounts Team on using various SEM techniques; liaised with Account Executives for d ifferent

project management activities, and ensured clients queries were resolved in a timely manner.

Other Relevant Experience:

Denver PPC

Feb 2009 - Sep 2009: SEM Account Manager

Key Clientele Serviced (Average Monthly Budget: $63k)

• Online Store (Front Range, Filters Now, Precision Fit and Great Cover)

•Forums (Goal for IT)

• Services (Scottish Home Improvements, Credit Card Solutions, Tax Master and United Maid of America)

• Tourism (Tree Top Asia)

• Real Estate Broker (At Home in Asheville)

• IQPC Conferences

EDUCATION

Cairo University, Egypt July 2008

Bachelor's degree / higher diploma, Commerce

Key Projects:

• Marketing Strategy for a FOREX Company in Egypt.

• Financial Feasibility for Manufacturing and Distribution of Corn in the Egyptian Corn Market.

Salma Abd El Aziz

Cairo, Egypt ■ +20.1061183510■ *****.********@*******.***

Other Trainings & Certifications:

•Google AdWords Professional

Passed Exams: Advertising Fundamentals & Advanced Search

• Google Partner Academy (Egypt), to start on December 2014

• Effective Business Writing- Bedaya Team institute

•IT Management- Information technology institute

•Principles of Banking Operations- Egyptian Banking Institute

•Impression Management (Creativity, Competitiveness, Communication Skills and Leadership Skills- Faculty of

Commerce, University of Cairo

•Marketing Skills for Multinational Pharmaceutical Companies- Faculty of Pharmacy, University of Cairo

PERSONAL INFORMATION

Birth Date: 9 May 1987 (Age: 27)

Gender: Female

Nationality: Egypt

Languages: Arabic, English

Visa Status: Citizen

Marital Status: Single

Driving License Issued From: Egypt

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