Sales Manager
Resume:
EDWARD W. ORTEGA
Fort Lauderdale, FL 33315
Phone: 954-***-**** Email: *****.******@****.***
November 19, 2013
Sales Search America
Florida
REFERENCE: START UP MEDICAL DEVICE- GAME CHANGING TECHNOLOGY
Greetings,
I was referred to you by Linked In regarding your career opportunity available in Med Device. I have been in healthcare primarily
in the dental industry for over 13 years and have been in Med Device 6 of those 13 years. I have a passion and a natural
clinical/technical ability to understand and learn medical applications in detail and communicate them effectively to the physician
to create trust and to ultimately grow adoption.
I am a demonstrated achiever with a solid technical and business background. During my tenure I have also developed a large
network of business and personal relationships throughout Florida based on a high level of professionalism and trust. These
contacts and relationships will benefit greatly with the penetration and growth of our market if I were to be a part of your sales
organization. I am highly skilled at learning new concepts quickly, working comfortably under pressure and communicating
concepts clearly and effectively. There is a cross-cultural advantage as well that I bring to the table, as I am fully tri-lingual in
English, Spanish and Portuguese.
I believe I can contribute very positively to the long-term growth and profitability your client because of my education,
experience, business relationships and corporate background.
I look forward to the opportunity of having a face to face interview at your earliest convenience. Attached is my resume for your
review and consideration.
Best Regards,
Edward Ortega
EDWARD W. ORTEGA
2150 SW 14 Terrace Fort Lauderdale, FL 33315 Phone: 954-***-**** Email:*****.******@****.***
SALES & MARKETING EXECUTIVE
Accomplished and successful sales and marketing professional with 13+ years of experience in the Dental Technology and
Software. Business expertise is in business development, solution-based selling, relationship management, specialized
knowledge in selling technical applications, and sales team leadership. Goal and result oriented team leader committed to
excellence and over achievement. Proven ability to prioritize, analyze, plan, manage and motivate within a multi-project
environment.
PROFESSIONAL STRENGTHS
Marketing Solutions Growth Relationships
Challenger Negotiations Team Player Process Improvement
Budgeting Proposals Training & Development Inspiration
KEY ACCOMPLISHMENTS
1 President’s Club Winner at Align Technology 2011 with 43% growth achieving $3 Million in Revenue
2 Honorable Mention President’s Club at Align Technology 2008 with 32% growth$1.5 Million in Revenue
3 Four year territory growth at Invisalign from $1.2 million to $3.2 million in revenue
5 Champion’s Club Winner at Dentsply 2004 and 2006 averaging 18% growth
6 Six Year territory growth at Dentsply from $1 million to $2.4 million in wholesale revenue
7 Training and Management Programs for National and Local Distributors
8 School & Government revenue growth averaging over 50% growth rate.
9 New Territory Development - successful growth and execution at Clipper Magazine
10 Top Sales Award at Clipper Magazine 2000 with 160% revenue over target.
12 Co-Owner of High Visibility Inc acting as Business Development Manager with a revenue growth of 500%
15 Top Sales Award AT&T Wireless with 150% of sales target achievement
PROFESSIONAL EXPERIENCE
ALIGN TECHNOLOGY – SAN JOSE, CA 2007-PRESENT Territory
Manager: Align Technology, Inc, symbol ALGN, is a global medical-device company that pioneered the invisible-
orthodontics market with the introduction of the Invisalign® system, a clear, removable software based
orthodontic-treatment option for straightening teeth. Key result areas were in practice training and development, software
training, clinical training, capital equipment and business development.
DENTSPLY NORTH AMERICA - YORK, PA 2001-2007
Territory Manager: DENTSPLY, International, symbol XRAY, is one of the world's largest professional dental
products manufacturer in symbol XRAY. Attended a 6 week specialty training in Dental Materials and
graduated as a Dental Product Specialist educating doctors on the chemistry and application of our
products which provided solutions for the improvement of their dental procedures on their patients. Key
result areas were in managing and training distributor partners, incentives programs, clinical and chair-
side training, and product training workshops which resulted in consistent territory growth ranked at the
top 10% of the salesforce.
CLIPPER MAGAZINE - Mountville, PA 2000-2001
Advertising Executive: Clipper Magazine was established in 1983 and is a Direct Mail that advertises and promotes local,
regional and national businesses through a high quality full color platform that appeals to a higher income demographic
consumer. Each market mails out to 50,000 households demographically driven with consumer incentives promoting a call
to action. Key result areas included market and demographic studies, art design, business development, contract
negotiations.
HIGH VISIBILITY – MIAMI BEACH, FL 1997-2000
Business Development Manager: Company specialized in Display and Bill Board advertising inside elevators in the
state of Florida, Hawaii and Internationally in Australia. Ownership interest in company and joined in 1997 recruiting
and training a highly diverse sales team consisting of 4 representatives for the South Florida market. Also
developed and implemented sales training programs focusing on PSS philosophy and skills along with other
motivational programs, such as Tony Robbins, to build sales confidence and drive. Team grew national account
sales by 127% and local sales by 213%. Key result areas included human resources management, inventory
control, purchasing, budgeting, financials, forecasting and business development.
Edward W. Ortega Page 2
AT&T WIRELESS - Miami, FL 1994 – 1997
1 Sales Management Training Program
Major Accounts Specialist: Sold to large corporate accounts of 500+ employees and grew sales by 150% for two full
years and received top sales award in 1999. Main responsibilities were to deal with decision makers at the executive level to
commit to long-term contracts, servicing these contracts and to grow the base of business on an annual basis. Some of the
strategies used to grow business volume within the organization were targeted direct mail campaigns, payroll inserts, and
internal trade shows.
Senior Sales Representative: Same responsibilities as Major Accounts, but sold to small businesses of 100 or less
employees. Received top sales award 2 Consecutive Years (1995 & 96).
Direct Sales Representative: Same Responsibilities as Major Accounts, but sold to individual consumers. Utilized more
direct mail by zip code campaigns and extensive trade show participation. Received Top Sales Award in 1995.
EDUCATION / COMPUTER SKILLS / LANGUAGES
2 Bachelors Business Administration, Marketing & Accounting, University of Miami, Coral Gables, FL
3 Numerous international marketing executive seminars and professional development workshops.
4 Applications: Windows (All), Microsoft Office, Salesforce.com, Apple OS, Various business apps
5 Tri-Lingual – English, Spanish and Portuguese.
VOLUNTEER WORK
9 Board of Directors of La Preserve Home Owners Association
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