Sales Manager

Robert L. Fine

*******@***.*** (c) 215-***-**** (h) 215-***-****

*** ***** ******* ** - *******, PA 18966

-Strong, independent work -Experienced in multiple -Proactive approach

ethic sales channels

-Long term relationship -Local & National -Marketing background

building distribution

-Leveraging sales with -Retailers & Contractors -Inventory management

customers

-Account management -A & D Community -Team building & mentoring

-Developing sales -End Users -Project & budget

strategies management

REGIONAL MANAGER COMMERCIAL SALES

Channel Sales Direct Sales Marketing Business Development

Core Competencies

Channel Sales Strategy, Product Alignment, Market Segmentation, Sales Cycle

Management

Vendor Alliance, System Integrators, Market Analysis, Presentations and

Negotiations

PROFESSIONAL EXPERIENCE

Oscoda Plastics - Oscoda, MI

Manufacturer of slip retardant commercial flooring

2012 - 2014

Northeast Regional Manager

Responsible for managing distribution and sales in a 12 state area. Worked

with distributor management, sales representatives to develop and expand

dealer base and promote product use. Worked with end users, A & D community

to specify product, worked with dealers to bid jobs and offer products as

an alternative solution for their clients

. Increased sales 20% first year

. Opened new distribution and direct accounts

. Expanded dealer base thru sales and training programs

. Worked with company management to develop and implement new sales

programs

. Developed innovative training program with local unions to expanded

dealer and labor base

. Established specialty installation companies to fill special market

voids to facilitate securing sales

Congoleum Corporation - Mercerville, NJ

National manufacturer of resilient sheet and tile flooring for residential

and commercial use.

Manager, Sales and Marketing, Commercial Products 2006 - 2012

Direct all elements of commercial flooring sales, working directly with

distributor management to develop strategies, programs, sampling,

collateral support, and pricing. Supervise company and distributor sales

representative interaction with dealers, contractors, and owners as well as

with architecture and design communities. Coordinate on production,

inventory, sampling, and literature requirements across all departments.

Assumed marketing responsibilities during company restructuring, in the

process overseeing new display and merchandising vehicles; maintained

inventory levels; assisted customers in fulfilling sampling requirements;

and developed and implemented special displays as needed.

. Spearheaded, under severe time constraints, Special Home Center

Project that delivered before two competitors for $5M contract with

Lowe's.

. Coordinated extensively with Lowe's operations in China as well as

supply partner there.

. Increased sales 50% of one product line via revamp and reintroduction.

. Halted two-year decline and increased total commercial sales 9% of

national distribution.

. Raised company commercial and largest distributor sales 8% in 2007.

. Averaged $20M commercial sales and $3.5M largest distributor sales for

three straight years.

Director of Sales and Marketing, Mass Merchandisers 1996 - 2006

Drove sales in Key Accounts and developed customer programs, including

customized product selection, pricing, merchandising, product/proposal

preparation and presentation, as well as program implementation and

training. Steered new product opportunities and cultivated strategies for

product and merchandising development. Performed sales forecasting and

inventory control for both product and merchandising inventories.

Identified emerging market trends and guided department towards selling

opportunities.

. Reached $6M in sales in first year, with additional $1M annually for

next two years, with program developed especially for Menards.

. Increased sales to over $25M for developing Home Depot Program and

named Vendor of the Year for problem-free rollout and outstanding

service.

Additional Experience

Director of Marketing, Tile Products - Congoleum Corporation 1986 - 2006

Assorted Regional and Territory Sales Positions - Congoleum Corporation

1982-1986

Regional Sales Manager - Sykes Hardwood Flooring

Sales Representative - Bruce Hardwood Floors

Sales Representative - Armstrong World Industries

EDUCATION

BS - Business Economics - Northeastern University - Boston, MA

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