Sales Marketing

Yuan (Zoey) Zhang

Mobile: 626-***-**** Email: ****.****.*****@*****.***

EDUCATION

Master of Finance, Quantitative Area, University of California, San Diego, Rady Business

School, August 2015

Bachelor of Science in Management, Accounting and Finance, Beijing International Studies

University (BISU), Beijing, China, July 2011

WORK EXPERIENCE

University of Minnesota, Carlson Management School, Marketing Department,

RA, TA and fellowship owner, PhD student in Quantitative Marketing, Empirical Area,

Incomplete, 2013-2014

GX Internet Technology Ltd. Beijing WEB/MOBILE UX Architect, Designer and Associate

Manager 2012- 2013

- Analyzed customers’ psychology, behavioral pattern and pinpointed their needs; calculated the

developing budgets and initial marketing, branding budgets; created concepts and extensible, efficient

and optimal prototype, as well as the usable interfaces that accurately translate the needs of customers

to product via multiple platforms(Axure, Mockups, Pencil and scratch paper, Python, XCode,

Webflow); was sensitive to and understood the underlying technology; cooperated with product and

R&D teams; worked on projects from conception to creation and any slice of the cycle as required

(included IA, storyboarding, workshoping, wireframing, interaction and visual design guidelines, and

screen and transition mock-ups)

- Products- Android app and the website (worked with all team and don’t not use used for commercial

purposes):

www.qingguo.com/?gxmb, http://jic.qingguo.com/edu/images/zuoye.apk?138*******

http://www.qingguo.com/download/android/QingguoStudent_1.5.2.apk

ORACLE (Greater China), Rotation Program, Business Development Department,

PRESALES Department, Marketing Department

Beijing China, 2011-2012

--SC Department: Provided direction and specialist knowledge in applying the

technology/application to client business. Facilitated customers’ understanding of applications through

presentations demonstrations and benchmarks; provided support throughout the sell via participating

configuring the DB-Middleware interface via ORACLE SQL Handler;

--BD and Marketing Department: Planned and implemented cross-department marketing field

campaigns and webinars; explored new business prospects in a dynamic market; communicated with

potential buyers to maintain leads and sales opportunities in healthy progression; allocated

opportunities and partner resources to competing sales; analyzed operation data and wrote sub-sector

forecasting reports for director; cooperated with Channel Sales Department and Contract

Department to maximized internal sales resources while maintaining proficiency and keep all the

sales pipelines and opportunities on right track

Offered consulting services to customers and partners; built and maintained cooperating relationship

with partners;

Provided product training to colleagues; functioned as business-plan project leader during the program

HAPPY ELEMENTS, FINANCIAL DEPARTMENT, INTERNSHIP Beijing

China, 2011(6 months)

- Conducted financial risk analysis and operational data-based forecasting via SAP;

- Consolidated financial data and conducted risk control for the 2011 proxy report for external

auditing; gave presentation about operation data analysis in the second round financing meeting in

English; communicated with and learned from financial analysts from Doll Capital Management and

translated for board meetings; gained practical knowledge of the operation and business model of an

SNS start-up;

- Participated in Happy Element’s second round venture capital event; gained first-hand experience in

building online channels to expand brand recognition and using customer communities to enlarge the

market share.

ACCOMPLISHMENTS & LEADERSHIP & TECHNICAL REPORTS

Game Analysis of QFII’s influence on China Capital Market, Bachelor’s Degree Thesis,

BISU, June 2011.

Empirical Research of ChiNext and Investor Protection, University scientific research project,

Excellent Paper in Key Group, Accounting Department, BISU,

BISU, May 2010.

Management and Economics Simulation Project hold by Junior Achievement (JA) and

sponsored by Microsoft, Beijing Microsoft Asian Research Center,

Beijing, December 2008.

What is The Reasonable College Tuition? – Based on Utility Theory, Finalist Paper of China

Undergraduate Mathematical Contest in Modeling, CUMCM,

Beijing, September 2008.

How does the SNS mini-blog start-up allocate its initial investment?, Business Plan Presentation,

September 2011, Oracle

Weblogic12C’s new technical advantages and key selling points for campaigns,

December 2011, Oracle CNSC

SKILLS

Computer: Fast Learning Ability, Axure, Mockups, PPT, XCode, Python, MATALB, R, Stata, Oracle

Database 12C, SQL-Handler, Excel VBA, GAWK, SAP

Economics: Cost Control, Optimization, Structural Model for Marketing, Consumer Behavioral

Experiment Design, Branding and Marketing

Art: Chinese Calligraphy, Chinese Ink Painting, Sketch, Watercolor, Oil Painting, Photography

ADDITIONAL INFORMATION

Volunteer: Translator (English) for 2008 Expat Show Beijing, Beijing International Exhibition

Center, April 2008.

Club Activities: Illustration and poster designer at model club, BISU model club, 2008-2010

Languages: Chinese Mandarin native speaker, English Fluent

Interests: Risks and Adventure, Photography, Cooking, Chinese Calligraphy, Illustration Design,

All Kinds of Painting (Oil, Chinese, Watercolor, Sketch etc), Jewery Design, Dog Lover, Diving,

Hiking, HIFI Lover

ESL English Teacher, SiMing Language School, 2012.

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