Market Research Account Manager

R yan P atrick Cooper

Account Manager &

Phone: 502-***-****

Marketing Professional E-mail: ****.**********@*****.***

Personal Profile:

Marketing professional experienced with a boutique market research supplier that specializes in

customized quantitative, and combination quantitative/qualitative, packaging, advertising, and concept

testing. Demonstrated the ability to manage multiple projects, from start to finish, in fast-paced

environments with aggressive deadlines for a wide array of clients stretching from the world’s leading

CPG firms, ad agencies, and retailers, to professional sports teams. With these clients, I help to improve

tested stimuli, gain new shopper insights, and strengthen brand equity through brand marketing, all

based on statistical analysis of consumer data and insights. I’m looking to obtain a full-time position in

Chicago, IL which utilizes my strong analytical, organizational, and leadership skills.

Experience:

AcuPOLL Precision Research Cincinnati, OH August 2011 - Present

Account Manager Sep 2014 - Present

Write Final Reports and Executive Summaries offering recommendations to clients and

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suggestions for strengthening the stimuli being tested based on statistical analysis of shopper

data and insights

Review Final Report presentations for other managers in-house and provide feedback or insight

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on recommendations made to clients

Advise clients on study design based on their objectives, whether it be improving tested stimuli,

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gaining new shopper insights, or improving brand equity

Communicate with clients about timing and pricing for their studies

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Review, strengthen, prepare, and finalize questionnaires with clients as well as addressing any

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project specific questions clients may have

Deliver Topline and Final Report presentations

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Senior Research Analyst & Project Manager Feb. 2014 - Aug. 2014

Reviewed, strengthened, prepared, and finalized questionnaires with account managers and

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clients

Advised clients on study design based on the specific learning they were striving to gather

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Assisted in delivering Topline and Final Report presentations

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Senior Research Analyst Feb. 2013 - Feb. 2014

Managed an in-house continuous learning program designed to educate co-workers on the latest

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developments in marketing and advertising

Managed research analyst team on company’s largest client

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Responsible for training research analysts on new types of data analysis

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Maintained research analyst responsibilities with previous clients while gaining research analyst

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responsibilities of new clients

Research Analyst Aug. 2011 – Feb. 2013

Designed custom surveys based on specific client needs for a large and diverse client base

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Analyzed and interpreted data results to determine specific segment correlations with specific

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materials and concepts tested

Reviewed final report presentations to ensure correct interpretation of the data was maintained

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Managed archives and databases of previous studies

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Conducted secondary research of previous projects and tests at client’s request

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Special Skills:

Proficient in Microsoft Word, Excel, PowerPoint, and Access

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Experienced with IRI Data, SAS, SPSS, and Confirmit

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Understanding of both Mac and PC operating systems

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Education:

August 2007 – May 2011

Xavier University, Cincinnati, OH

Bachelor of Science in Business Administration; Major: Business – Marketing

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