Writer, Content Strategist, Marketing Consultant

Kaylee Kolditz 512-***-****

*** **** ******, ****** ****, New Jersey 07302 https://sites.google.com/site/kayleekolditz/portfolio

As a writer with extensive marketing experience, I work with clients to provide

content strategy, copy development and social media programs that support their

Summary overall business objectives. After an initial assessment of needs, objectives and the

state of existing content, I develop content strategy aligned with buyer personas and

the buyer’s journey including a plan for deliverables and schedules. As needed, I

provide writing and editing services, coordinate contributors to the program,

collaborate with stakeholders and manage vendors.

Expertise • Extensive writing portfolio: marketing • Program management from strategy

collateral, articles, newsletters, through execution

• Ability to garner support from

curriculum, email campaigns, blogs,

and website copy management and staff

• Content assessment and strategy • Social media program creation and

support

development

• Team Building, training & supervision

• Corporate & client communications

Experience VARIOUS CLIENTS

Copywriter & Marketing Consultant, 2001 – 2010, 2013 – Present

“Kaylee is an Directly and through roles with marketing agencies, I work with clients to establish

accomplished writer. She and execute a content and marketing strategy that aligns with company goals.

• Assist leadership in turning vision into actionable strategy and messaging.

wrote scores of

• Focus clients on critical factors to reach their marketing and business goals.

campaign briefs,

• Develop communications and content strategies.

storyboards, messaging

• Write copy for variety of mediums.

verbiage, and marketing

• Leverage social media to promote content programs.

copy that was used for

• Assess program results and adjust for continued success.

live programs. She also

conducted content PLANVIEW, Austin, TX

assessments and gap Sr. Demand Generation Manager, 2012 – 2013

analyses. She edited copy Responsible for global marketing strategy, program management, content

that I wrote, and was so development, internal communications and events.

• Wrote marketing communications and web content.

good at it that I came to

• Edited a variety of marketing materials submitted by internal and external

rely on her editorial skills

contributors.

for virtually everything I

• Collaborated with design team on creation of new website; including

crafted. I would highly

managing content strategy and development.

recommend Kaylee for

• Established global integrated marketing program to generate leads in target

any role that requires regions/accounts.

sharp thinking, detail, • Managed event team for industry-leading virtual conferences in 2012 and

energy, enthusiasm, 2013. The 2013 conference generated nearly 2,000 registrants.

professionalism,

BULLDOG SOLUTIONS, Austin, TX

teamwork, and client-

Account Manager/Account Director, 2010 – 2011

facing work.” Managed account and content program for agency’s top Fortune 500 client.

- Chris Yeich, Director, • Established new approach to demand generation programs, content and

Content Strategy, Bulldog communications to include sales enablement and lead tracking.

Solutions • Worked directly with CEO and managed cross-departmental team.

• Edited email communications and website copy.

• Conducted content assessments and gap analyses.

• Grew account to become agency’s first $1,000,000 client.

TIVOLI SYSTEMS (a division of IBM), Austin, TX

eMarketing/Direct Marketing Team Lead for Global Marketing, 2000 – 2001

Supervised team in developing and delivering traditional and online marketing

programs.

• Created company’s first strategy for building email opt-in database, registering

web visitors, and delivering webcasts.

• Managed external agency in development of marketing collateral.

VENTURA ASSOCIATES, New York, NY

Account Services Coordinator, 1995 – 1999

Provided administrative support and client management.

• Oversaw the execution of promotions and events for high-profile clients.

• Supported Account Executive in client acquisition and maintenance.

STATE UNIVERSITY OF NEW YORK at New Paltz, Bachelor of Arts

Education

Journalism major, Cum Laude

OXFORD SEMINARS, Teaching English as a Foreign Language (TEFL) Certification,

2012

Founder, REFUGEE CONNECT, www.refugeeconnect.com: Research, awareness-

Community

raising and networking initiative to connect Austin churches with organizations that

Involvement serve refugees locally and globally. Projects include: Austin Refugee Roundtable,

ESL classes, family sponsorship, volunteer trainings, Italy vision trip, and ministry

“Kaylee led The Adept partnership development.

Group in the creation Volunteer, IAFR, www.iafr.org: Manage social network including Twitter, Facebook

and execution of our and LinkedIn. Contribute content to help raise awareness of refugee issues and the

content and marketing work IAFR undertakes.

program. She gathered

input from the

leadership as well as

team members. She Additional references are available upon request as well as viewable on LinkedIn:

brought her own http://www.linkedin.com/in/kayleekolditz/

experience with web-

based programs and

social media to the mix

and enabled us to

launch an integrated

campaign that brought

in leads from partner

organizations, industry

websites, events and

our own content

programs.”

- Karen Dworaczyk,

New Product and Business

Development Productivity

Consultant

***********@*****.*** Kaylee Kolditz

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