ALAN CHRISTIANSON
***** ***** ****, ***** *******, MD 20878
216-***-**** ( *********@***.***
SALES / MARKETING MANAGEMENT PROFESSIONAL
Effective entrepreneurial sales and marketing professional with over 30
years experience identifying and closing highly profitable business
opportunities. Skilled at utilizing exceptional interpersonal skills,
creativity and networking capabilities to generate new business. Adept at
devising and implementing strategic and tactical business plans closely
aligned with corporate goals. Track record of building strategic alliances
and cementing customer loyalty through solutions-based selling, broad
product knowledge and superior attention to customer service. Self-starter
with aptitude for quickly grasping the dynamics of complex and diverse
industries. Expertise in Information Technology, manufacturing, wholesale
distribution, construction, retail marketplaces and event planning.
New Business Launch & Development ( Territory Expansion (
Retail Store Management ( Competitive Market Positioning
New Channel Development ( Local/Federal Government Sales Experience
Event Planning ( Project Management ( Direct Marketing ( Solutions-based
Selling
Staff Development ( IT Management ( Market Research *Staff Augmentation
PROFESSIONAL EXPERIENCE
Infiniti Technologies, Columbia, Maryland * 2013 to Present
Sales Manager
Working in the Baltimore and Washington, D.C. construction marketplace to
identify, develop, and close sales leads to expand business base and profit
in the design, installation and support of passive optical LAN (POL), video
surveillance systems, access control systems, audio/visual networks, and
structured cabling installations including fiber, copper, and CATV. Manage
sales staff; create marketing materials, including web site design and
industry trade shows.
GARDENS UNDER GLASS, Cleveland, Ohio ( 2010 to 2013
Business Development/Fund Raising/Event Planning
Performed fund-raising activities through sponsorship solicitation, retail
vendor recruitment, event planning and execution to establish and sustain
Gardens Under Glass, a business dedicated to growing local food using
hydroponics and other growing methods in Downtown Cleveland's natural urban
greenhouse (Galleria) and Eco Education Center.
ATMOSPHERE GALLERY, Cleveland, Ohio ( 2003 to 2009
Owner
Established fine arts gallery representing international, national, and
local artists from the ground up.
. Planned, managed and directed P&L to oversee day-to-day gallery
operations including a 5 member staff.
. Acquired, displayed and sold a diverse collection of artifacts and works
of art.
. Organized and promoted exhibitions to ensure wide-scale exposure and
appeal.
. Created and applied comprehensive multi-channel marketing strategies to
increase awareness and broaden gallery's profile and visibility to
broaden market-base.
. Gathered data on competitive galleries and researched trends to identify
opportunities for new business development.
. Generated new exhibit, event and special events for private gatherings
including an annual Breast Cancer Fundraiser.
DATA BASE CONNECTION, Baltimore, Maryland ( 2005 to 2006
Sales / Marketing Manager (Independent Consultant)
Designed and applied comprehensive sales strategies to expand customer base
and increase product market share to provide IT Technical consulting
services to federal and local government.
. Managed the full sales life cycle including initial client consultation,
need assessment, product positioning through closure.
. Developed and performed detailed product demonstrations.
. Captured the Consulting and Technical Services Contract (CATS) with the
State of Maryland.
. Identified opportunities that resulted in the placement of 25 fulltime
position's with the Federal Government
MRK TECHNOLOGIES, Cleveland, Ohio ( 2002 to 2004
Senior Account Manager
Conceived and implemented integrated promotional plans targeting top-level
executives across diverse mid to large corporations to provide computer
hardware, software, and consulting services.
. Performed and presented cost/benefit analysis of programs to identify and
highlight ROI potential.
. Maintained consistent communication and comprehensive customer service
with established accounts to ensure business retention and revenue
growth.
. Provided product expertise across 20+ lines of hardware and software.
Developed and instituted an innovative bundling program for leasing
services.
. Increased offerings by partnering with new technology vendors including
EMC and Commvault.
. Consistently met quota and revenue goals.
FORSYTHE SOLUTIONS GROUP, Cleveland, Ohio ( 2000 to 2002
Senior Account Manager
Spearheaded sales for accounts valued at $250M+.
. Cultivated relationships with C level decision-makers to position firm as
an unbiased provider of best-of-breed solutions to meet clients' most
complex technical needs.
. Generated leads to provide enterprise backup/recovery services,
assessments, server consolidations, security vulnerability assistance,
VPNs, equipment leasing, and program design/implementation.
. Initiated, developed and closed a $1.6M contract with General Electric
Lighting.
. Consistently exceeded established sales quotas by ay least 20%.
. Built long-term profitable relationships with high profile clients
including OfficeMax, Travel Centers of America, National City Bank, Key
Bank, The Cleveland Clinic and Progressive Insurance.
AFFILIATED RESOURCE GROUP, Columbus, Ohio ( 1998 to 2000
Branch Manager
Successfully implemented the Cleveland branch office from the ground up to
provide management consulting services specializing in IBM AS/400 for mid-
market clients.
. Recruited, hired, trained, and managed 11 member staff and generated
over 10M in revenue
. Identified opportunities that resulted in the placement of over 200
full and part time programming and technical position's in the
commercial marketplace
Vertical Market Sales/Marketing - Technology, Baltimore, Maryland ( 1978 -
1998
Sales / Marketing Manager
Managed operations as Co-Owner of Computers, etc. Directed Technical
Support as Co-Owner of Seequa Computer Corporation and managed multiple
offices for the Data Profit Corporation. Details upon request.
Christianson Photography - Baltimore, MD - Washington, DC ( 2004 - Present
Owner and Photographer (Hobby Business) www.christiansonphotography.com
Fine art photography, for corporate collections, commercial business and
home decorating and
specializing in corporate event photography.