T yler Reed
973-***-**** ******.**@*****.***
*** ******* ** ***, *******, NJ 07013
Dynamic, entrepreneurial sales management strategist with a 25+
Professional
year record of achievement and demonstrated success driving
P rofile multimillion-dollar sales growth while providing award-winning
sales leadership in highly competitive markets. Adept in driving
growth of company revenues and improving sales-team
performance. Exceptional mentor and coach. Tenacious in
building new business, securing customer loyalty, and forging
strong relationships with external and internal business partners.
25 + years of Team Building
retail Store opening/closing process
Athletic Footwear Budgeting
Confectionary Director level experience
Luxury
Professional Store efficiency leadership
Mi llion Dollar Comp Growth at dist rict and regional
Accomplishments
level
Continued profit growth at store, distr ict, regional and
d irector level
KPI standards and improvements annually
Operational standards and procedure development
People
Alignment of store teams with brand ambassador
standards
Succession planning for growth at all levels
Motivational leadership with mutual respect
A complete understanding of r ight team mentality
i mpact on performance
Nimble Leadership
A unique ability to create programs aligned to inspire
t eams
Creation of bonus – spiff and behavior programs that
foster team atmosphere
Abili ty to understand brand vision and create in store
environment
Adept ability to be forward thinking to achieve business
results and ini tiatives
Work H istory October 2012 – Present
D irector of North American Retail, V ictorinox Swiss Army,
I nc., New York, NY 10012
Currently I oversee 13 North American retail locations
i ncluding the Canadian market with three district
managers reporting into me. I have successfully opened up
70% of the current store base since joining the company in
2012. I have also created Retail Operations manual, store
bonus structure and plans, control all fiscal expense
budgets, create sales plans to meet these financial plan,
manage all day to day processes within the field and
continue to look for new ways to create a lasting customer
experience that fits the brand values.
A ugust 2011 – July 2012
Distr ict Sales Manager, Sports Authority Inc, E nglewood,
Co 80110
Effectively managed 12 Metro NY/NJ locations producing
over $90 M illion in annual sales with the average square
footage of 15000.
September 2007 – July 2011
Regional Sales Manager, Lindt & Sprungli, S tratham, N H
03885
Responsible for over 40 stores and $20 Million in annual sales. In
my new role with this retailer I have took the lead in several
projects to help develop the retail operations of the company.
Using my vast knowledge of the market and business in my
tenure with the brand help create a strategic growth plan that
increased profitability and afforded the company continued
growth. In my four years with the company I implemented
operational – budgeting – training programs and tracking systems
that have enhanced the business and help the company to
identify opportunity area’s so we can continue our growth. I have
taken the lead in the projects and continued to grow business and
led my team to comp and budget sales gains in 2008, 2009, 2010,
2011.
December 1988 – January 2007
Distr ict Sales Manager, FootLocker Inc., New York, NY
10001
Managed four districts executing all sales and corporate
business development functions, including new product rollouts,
key store management, customer relationship development,
visual merchandising standards, new store openings-closings-
remodels and Inventory control. Hold P&L and budget
responsibilities. Provide cross-functional team training, coaching,
and mentoring. Design, implement, and adjust various sales
plans and programs according to business trends, with a focus on
building higher margin items into sales to increase profits. Deliver
succession plan for managers and assistant managers through
SLII and KPI’s to insure corporate growth while maintaining bench
strength.
references Available upon request