Customer Service Sales

ALLEN ANDERSEN

**** * *** * *********, UT ***** . 801-***-**** .

***************@*****.***

Experience

Director of Marketing and Operations 2006-2015

NxLeveL Network - Salt Lake City, UT

Create, develop, and execute all marketing, public relations, and

communications operations for an array of large and small national and

international companies

. Researched an implemented and developed marketing and communication

strategies resulting in a 374% increase in revenue in less than one

year and 462% average year over year growth

. Track my proven systems for getting results that far exceed every

expectation, turning multiple companies into mutli-million dollar

ventures

. Became in indispensable executive asset supporting multiple business

clients in a variety of fields

. Create collateral materials and publications ensuring accuracy,

effective messaging and brand consistency

. Direct all public and media relations, trade shows, and corporate

communications

. Manage all internet marketing activities, social media communications,

pay-per-click advertising, and Web analytics

. Develop branding guidelines and brand awareness campaigns specific to

demographic differences

. Serve as the Executive Six Sigma Steering Committee Chair increasing

efficiency, standardizing marketing and communications operations, and

implementing new strategic directions

. Oversee branding efforts, reinforcing brands to become well known

worldwide

. Create and present proposed marketing plans to executive staff

including budgets, timelines, and performance measures

. Manage and motivate professional staff of 20 including graphic

designers, web experts, public relations specialists, and market

analysts

. Work with direct sales departments to implement new sales positioning,

and marketing strategies

. Collaborate with executive team and board of directors in the

development of new initiatives and strategic direction

. Oversee and assist in the development all marketing material including

PSA's, websites, brochures, and videos

. Collaborate with other advertising and PR firms in the creation of

marketing and communication materials

. Research and analyze competition strengths weaknesses and identify

areas of opportunity and growth

. Improve internal communications through newsletters, trainings, and

promotions

. Write creative content for marketing copy, trade publications, and

press releases

. Ensure all printed materials are in compliance with regulatory

requirements

. Analyze and report ROI, P&L and other financials

Manager of Marketing Communications and Operations

2001-2006

NxLeveL Entrepreneur Network- Salt Lake City, UT

Directed all national marketing and communications operations including

planning and implementation creating the largest comprehensive entrepreneur

course

. Consulted with over 500 businesses helping to improve marketing and

communications operations and increase sales

. Created and wrote business training curriculum teaching sales and

marketing best practice and business planning

. Developed and implemented marketing and sales campaigns helping

increase market share by over 30%

. Developed international marketing, communications, and sales campaigns

to launch products in Asia, Canada, Mexico, Europe, and South America

. Created product awareness and branding campaigns for new products and

services

. Directed and participated in all national and international trade

shows

. Recruited, trained, and managed marketing, sales and communications

personnel

. Launched NxLeveL products in Canada, Mexico, Europe and Asia through

strategic partnerships

. Facilitated certification trainings for new partners on how to

promote, market, and administer programs

. Created and managed online content delivery, course curricula, and

ecommerce activities

. Worked with governments and institutions of higher education to

implement entrepreneurship training courses

. Helped develop and write comprehensive entrepreneurial training

curricula referred to as the mini MBA for business owners

Manager of Marketing and Corporate Operations 1995-

2001

Bonneville Marketing - Salt Lake City, UT

Managed all aspects of a national market development, lead generation, and

direct marketing implementation association

. Developed and implemented direct sales marketing campaigns that led to

a revenue increase of 160%

. Recruited, trained, and led sales and marketing teams in direct sales

and lead generation

. Organized participation at 140 trade shows and special events

throughout the United States

. Facilitated a committee charged with initiating the company's first

Web presence and assisted in creating web content

. Analyzed market trends for product and services enhancement programs

. Produced and presented multimedia seminars and sales presentations to

prospective clients

. Negotiated contracts for marketing strategy according to budget

proposals

. Formulated market strategy, image and awareness campaigns, branding,

and overall marketing approach

. Oversaw company strategic partner and reseller relationships and

contracts

. Managed company marketing databases

. Conceptualized and implemented an advertising campaign consisting of

printed materials and mass media ads

Marketing Operations Manager 1991-

1995

Reprographics - Salt Lake City, UT

Managed operations for the development and production of marketing and

advertising materials, and managed offices and staff

. Managed production schedules ensuring on time delivery of job orders

. Trained personnel to aid in customer service procedures

. Tracked client projects and implemented cost savings techniques

. Managed office operations including budgets, accounts payable /

receivable

Education

Bachelor of Science - BS

IS - Business Management/Marketing - Behavioral Sciences

Utah Valley University

Public Presentation and Teaching Certification MBA

Brigham Young University MBA Masters Business Administration Degree

Master Trainer of Business Planning

University of Colorado

Special Skills and Interests

Computer Skills

Proficient in Microsoft Office Word, Excel, PowerPoint, Access Database,

Word Perfect, Lotus, QuickBooks, MYOB, BlueStep, Oracle, Omniture, Google

Web Analytics, and more

Also experienced in graphics, illustration and web design programs

including:

Adobe Creative Suite CS3, CS4, CS5, CS6, CC (Photoshop, Illustrator,

InDesign, Bridge, Premier, Flash, Dream Weaver), ACR, MS FrontPage, Quark,

WordPress, Wix, Shopify, and more.

Hobbies and Interests

Golf - ATV - Camping - Landscape Design - Photography

Contact this candidate