CARL JOSEPH SALERNO
**********@*******.***
Skills Summary
Hardware and Software Writing: Technical, Press Critical Thinking
Troubleshooting Releases & Blogs Interpersonal Skills
Fundamental Computer Social Media Initiatives Active Learning
Knowledge and Maintenance Project Management
Basic HTML Coding Digital Marketing Instructing
Complex Problem Solving Video Editing Negotiation
Microsoft Office Suite Data Entry
Database Reporting
Professional Experience
SOCIAL MEDIA SPECIALIST
Developed and managed day-to-day, weekly and month-to-month social media marketing campaigns and updates
Effectively drove brand awareness, engagement and traffic to social media pages
Moderated all user-generated content in line with the moderation policy for each community
Generated, edited, published and shared daily content, press releases and blogs
Trimmed video segments to specified lengths, and reassembled segments to present it for maximum effect
Conferred with production or support personnel to coordinate production of advertisements or promotions
PUBLIC RELATIONS COORDINATOR
Responded to requests for information from the media, employees or clients
Studied the objectives, promotional policies, or needs of organizations to develop strategies to influence public
opinion or promote ideas, products, or services
Established and maintained cooperative relationships with the community, consumers, employees, or public
interest groups
Prepared and edited organizational publications for internal and external audiences, including employee
newsletters and investor reports
Served as first point contact for existing and new patrons and explained available services
COMPUTER USER SUPPORT SPECIALIST
Set up and oversaw the performance of equipment for employee use, performing or ensuring proper installation of
hardware, software, peripheral equipment, cables, operating systems, and appropriate softwares
Provided 1st and 2nd level IT support to software publishers, manufacturers, distributors, and their worldwide users
Answered user inquiries regarding computer software or hardware operation to resolve problems
Diagnosed and resolved customer and client issues with hardware and software maintenance, installations and
upgrades
Maintained records of data communication transactions, problems and actions taken, or installation activities
Assessed the criticality of given situations and appropriately escalated them when necessary
Employment History
Ituran USA – Fort Lauderdale, Florida
User Support Specialist, 8/2013 to Present
EMT Forex – Jupiter, Florida
Accord Productions – Miami, Florida IT Administrator/Public Relations Coordinator, 08/2007
Social Media Specialist, 10/2010 to 7/2013 to 06/2009
US Media Television – Coral Springs, Florida Enterprise-Rent-A-Car – Okeechobee, Florida
Producer, 07/2009 to 09/2010 Manager, 08/2005 to 07/2007
Digital River – Minnetonka, Minnesota
Computer User Support Specialist, 03/2000 to 06/2005
Education
University of Alabama – Tuscaloosa, Alabama Brown College – Mendota Heights, Minnesota
Bachelors Degree in Telecommunications and Film, Associates Degree/Certification in Computer Science,
1993 2002