Manager Marketing
Resume:
Tom Nadolski
Los Angeles, CA
*********@*****.***
PROFILE
A successful results-driven marketing and communications professional with ten
years of agency and in-house experience working in a variety of industries including
technology, health care, retail, energy and professional services. Experience includes
public relations, print advertising, online advertising, direct mail, email marketing
and social media marketing with a proven track record of concurrently directing
multiple projects to successful completion through effective management and team
collaboration.
Strengths include:
- Understanding the desires and concerns of target demographics and what
channels are best suited to reach them.
- Creating effective communications with clear calls to action that move the
needle.
EXPERIENCE
WPROMOTE, El Segundo, CA January 2014 – October 2014
PPC Manager
- Managed +$100k of monthly ecommerce and lead generation investment in paid
search campaigns for retail, technology, healthcare, energy and professional
services companies.
- Extensive experience with Google AdWords, Google Analytics, Bing Ads and other
paid search advertising platforms.
SELF EMPLOYED, Santa Monica, CA October 2011 – January 2014
Internet Marketing Consultant
- Provided content creation and public relations services for a variety of companies
including Hewlett-Packard, The Blue Cross Blue Shield Association, Glipho.com and
Inner Gardens.
- Facilitated the creation of 23 print articles and blog posts; helped build
relationships with key media and industry analysts.
- Built and managed a successful lead generation AdWords campaign for Inner
Gardens, a Los Angeles based landscape design company.
BURSON-MARSTELLER, Boston, MA February 2010 – October 2011
Senior Associate
- Managed analyst relations activities for HP Storage business unit and Hewlett-
Packard corporate.
- Strengthened working relationship with 34 key data storage industry analysts
resulting in increased HP Storage presence in analyst blog postings
- Organized data storage analyst outreach for HP Discover and HP Summit.
- Managed analyst communications for HP’s Growth Markets Organization 11 nation
Africa tour lead by Senior Vice President Brian Humphries.
BELL POTTINGER USA, Boston, MA September 2006 – September 2009
Account Manager, June 2007 – September 2009
Senior Associate, September 2006 – June 2007
- Developed and implemented public relations and public affairs initiatives to
generate media exposure and positively define client image among target audiences.
- Planned and executed client events including: press conferences, media and
analyst meetings/calls and grassroots projects.
- Researched client’s competitors and tracked industry specific trends to generate
original story ideas.
- Secured over 30 articles, speaking engagements and product placements, including
a feature segment on Good Morning America.
COREBRAND, New York, NY and Stamford, CT
September 2005 – September 2006
Marketing Associate
- Worked directly under CEO James Gregory managing company’s public relations,
direct marketing, and event sponsorship efforts. Represented company at branding
and advertising conferences nationwide.
- Developed new tradeshow tool to enhance marketing of company’s Directory of
Brand Equity.
- Secured a prominent byline article for the company in The Harvard Business
Review as well as other articles in Forbes, Brandweek and Advertising Age.
EDUCATION
B.A., Major: English Writing, Fairfield University, Fairfield, CT, 2005 DeNormandie
Scholarship recipient
American University of London, London, England Specialized coursework: European
Business Environments
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