Debbie Alford
Chilliwack, BC V*X 1X0
Tel: 778-***-****
***.******@*******.***
Profile
I HAVE BEEN IN INDUSTRIAL SALES FOR OVER 25 YEARS. I HAVE WORKED DIRECTLY
WITH ARCHITECTS, INTERIOR DESIGNERS, SPECIFICATION WRITERS, ENGINEERS, OEM,
CONTRACTORS, DISTRIBUTORS AND RETAILERS. DRIVING PROFITABLE SALES GROWTH
AND BUILDING CUSTOMER RELATIONSHIPS ARE MY KEY AREAS OF EXPERTISE.
WHETHER CHALLENGED TO LAUNCH NEW PRODUCT LINES, FACILITATE SALES
TURNAROUNDS OR ACCELERATE REVENUES, I HAVE CONSISTENTLY DELIVERED STRONG
FINANCIAL RESULTS.
Experience
TERRITORY ACCOUNT MANAGER BC, FLEXTHERM / TRUE COMFORT/ CHILLIWACK
2012 - Present
Flextherm is the leader of the electric floor heating systems industry. A
pioneer in its field, Flextherm introduced floor heating systems technology
as we now know it. I am responsible for managing our electrical and
flooring distributor's accounts as well as the Home Depot Accounts in BC. I
provide training to my customers on new products. I also increase sales and
profitability by educating contractors, installers and retailers about our
products. I achieved product placement in the P.N.E. Prize Home. I've
participated in a number of trade shows Buildex and Home Show in BC and
Alberta.
Territory Sales Representative, Can-Cell Industries Inc., Langley BC
2009 - 2011
Can-cell Industries is a distributor of building supplies. They represent
products lines such as Armstrong Ceiling, Henry Roofing, Franklin
International, Simpson Strong Tie, West coast Kitchens, Closet maid and
Weathersheild Insulation products. My responsibility was to establish new
accounts and to maintain accounts such as Rona, Home Hardware, and Home
Depot. Dicks Lumber and Curtis Lumber.
Architectural Sales Manager, C.R. Laurence, Richmond BC
2005 - 2009
C.R. Laurence manufactures over 30,000 products for the glazing industry.
They have branches in Vancouver, Calgary, Toronto, Montreal and throughout
the United States. My responsibility was to manage the British Columbian
territory; establish and maintain lucrative accounts with established
companies such as Oldcastle Glass, Niki Fabrication, Garibaldi Glass, Broco
Glass and Polygon Metalwork's. In this role I achieved and consistently
exceeded manufacturers' annual quotas with sales of $2M. Securing product
placement in the Vancouver and Nanaimo Convention Centers and the Olympic
Oval.
Sales Representative, Darmac Agencies, Vancouver BC
1994 - 2005
Darmac Agencies has become a leading manufacturing agency in British
Columbia and Alberta specializing in electronic, electrical and lighting
products. My responsibilities included managing the BC and Alberta
territory; establishing new and maintaining lucrative accounts such as BC
Hydro, Alberta Infrastructure, Telus, Guardian Telecom, Delta Controls and
silent witness. I built a solid business network from multiple industry
sectors including architects, Electrical and Mechanical Engineers, Lighting
Designers and Wholesale distributors. Developed prospect lists, conducted
telephone and in person cold calls. Made presentations to senior
management teams with groups of up to 20 key decision makers. Analyzed
clients' needs and made product recommendations. Participated in trade
shows in BC, Calgary, Oregon and Los Vegas. Oversaw all customer relations
and acted as liaison between customer and manufacturers to resolve
complaints in a professional and expedient manner. In this role I achieved
and consistently exceeded manufacturers' annual quotas with sales of $1M-
$2M
Sales Representative, Compomill Electronics, Montreal PQ
1985 - 1994
I began as a junior sales representative and within two years was managing
the Montreal and Toronto region. My responsibilities included establishing
lucrative accounts with companies such as Nortel, Harris Farinon and Bell
Canada. I developed a prospect list and conducted telephone and in person
cold calls. I participated in trade shows in both Montreal and Toronto.
Education
MEDTRONIC'S, LIGHT EMITTING DIODE CERTIFICATE 2001
Champlain Regional College, Social Science Diploma 1980 - 1984
Richelieu Valley Regional High, High School Diploma 1975 - 1979
Interest and Volunteer Work:
I am currently the Peoples Warden for St. Thomas Anglican Church Council
I am an avid animal lover and volunteer at Chilliwack SPCA
I am a member of BC Pet's and Friends - Pet visitation to care facilities
I volunteer with the Legion Foundation for the Poppy Fund
I am a coordinator for the Salvation Army Christmas Kettles fund in
Chilliwack
I belong to the Chilliwack Hiking Club
Computer Skills:
CRM software, Computerized expense reporting, Power Point, Windows, Word,
Excel and Internet.