Marketing Management

ERROL G. HOLT

*** ********** ***** 917-***-****

Hackensack, New Jersey 07601 *********@*****.***

BIOGRAPHICAL OVERVIEW

Born: Boston, Massachusetts

Education: M.B.A. Columbia University Graduate School of Business

B.A. Columbia University ( Columbia College and School of

Engineering & Applied Science)

Errol Holt is a highly effective marketing expert and business manager with

over ten years of professional experience in marketing, advertising,

digital media and sales for the consumer packaged goods, technology and

financial services industries. He has built a solid track record of

accomplishments managing businesses for a prestigious portfolio of Fortune

100 companies, growing world-class brands and maximizing shareholder value

through the resourceful management of multimillion-dollar budgets. Mr. Holt

operates with a competitive sense of urgency, while projecting enthusiasm

and a dedication to results. His hands-on leadership style and upbeat,

positive personality enable him to motivate and bring out the best in

people. He possesses a unique combination of creative vision and pragmatic

decision making driven by proven business insight.

Mr. Holt is the Vice President Strategy and Marketing for New York Studios.

He is the former Group Account Director for Arnell Group, a premier

marketing, advertising, and consulting company and subsidiary of Omnicom.

Since joining that organization in 1998, he has managed the largest and

most profitable key accounts including: DaimlerChrysler, 3M Company, Bank

of America, Consolidated Edison of New York, Cingular Wireless, Wrigley,

Samsung Electronics and Telecommunications, SkyTel, Seagram, Polaroid,

Rockport, Progressive Insurance, NYPD, and FDNY.

Prior to joining Arnell Group, Mr. Holt was Director of Market Management

for Bell Atlantic Consumer Markets Marketing and Sales, contributing

revenues of $2.1 billion to the Corporation. Concurrently, he served as

Director of the Bell Atlantic Technology Education Center. Responsibilities

included identifying and evaluating viable opportunities and competitive

threats, P&L management, and overseeing development, timing and

coordination of market programs. Over the years, he has steadily moved up

to challenging positions of increasing responsibility in multifaceted

organizations such as Omnicom, Bell Atlantic, and Chase Manhattan Private

Banking International.

In addition to extensive knowledge of U.S. markets, Mr. Holt has a strong

international business background that includes the former Soviet Union,

Western and Eastern Europe, Mexico, South America, and Switzerland. He is

conversant in French and Spanish.

Mr. Holt has been a guest lecturer at the Columbia Graduate School of

Business for several years. He has been quoted on the front page of The

Wall Street Journal regarding gold trading and in various trade

publications and consumer press on creative marketing ideas and new product

introduction strategies.

He has created and conducted small business entrepreneur "Marketing

Success" seminars for the State of New Jersey, Essex County Office of Small

Business Development. Enabling businesses to be more effective at

branding, marketing and advertising communications efforts, and at

leveraging online digital content to increase customer engagement and new

business acquisition.

Mr. Holt also spearheaded successful philanthropic campaign activities for

the Special Olympics World Games coordinating efforts that raised over one

quarter of a million dollars.

ERROL G. HOLT

106 Buckingham Drive 917-***-****

Hackensack, New Jersey 07601 *********@*****.***

SUMMARY

Highly effective marketing executive and business manager with extensive

accomplishments in the consumer packaged goods, technology and financial

services industries. Proven track record of exceeding business goals and

maximizing shareholder value through expertise in branding identity,

advertising, digital media, programming, consumer promotion, merchandising,

packaging, pricing, research, sales, and public relations. Emphasis on

ideation, innovation, asset-based value creation, and development of

strategic vision.

EXPERIENCE

New York Studios, New York

2013 -

Present

Vice President Strategy and Marketing

Reporting directly to the Company President on all matters regarding

business strategies, marketing communications, legal affairs, ethics and

public relations. New York Studios is a founding company and co-owner of

the state-of-the-art Steiner Studios complex, the largest and most

technologically sophisticated film and television production studios on the

East Coast, located at the historic Brooklyn Navy Yard.

ARNELL GROUP (Omnicom), New York 1998 - 2012

Group Account Director

Responsible for client relationship management for this premier marketing,

advertising, and consulting company. Successfully managed the largest and

most profitable key accounts. Ensured revenue and profit maximization, cost

containment, quality control, and client satisfaction through innovative

strategic planning, operating/management procedures, and supervision of

account teams, including Brand Management, Creative Services, Traffic,

Production, Media, Finance, Research, and Legal. Client portfolio managed

included: DaimlerChrysler, 3M Company, Bank of America, Consolidated Edison

of New York, Cingular Wireless, Wrigley, Samsung Electronics and

Telecommunications, SkyTel, Seagram, Polaroid, Rockport, Progressive

Insurance, NYPD, and FDNY.

o Successfully positioned Samsung as a leader in digital technology with

emphasis on wireless.

o Launched comprehensive corporate identity and branding campaign for

Con Edison of New York that dramatically improved the company's

favorability ratings.

o Designed and implemented strategy for DaimlerChrysler to appeal to an

audience that mirrors the brand image, generating a feature story in

Fortune Magazine and tremendous press coverage in every major U.S.

newspaper.

o Developed strategy to restore Polaroid to financial health by

leveraging its heritage and brand equity.

BELL ATLANTIC, New York 1996 - 1998

Director of Market Management - Consumer Markets Marketing and Sales

Led world-class team of diverse marketing experts for department's three

largest revenue producing segments, contributing over $2.1 billion in

annual revenues. Developed overall market strategy and oversaw planning,

design, implementation, and management of promotional programs and

campaigns, sales agent programs, advertising, and media in concert with

operations plans. Optimized revenue contribution and retained and grew

market share. Identified strategic alliance opportunities. Evaluated

performance of internal and external channels.

o Formulated and achieved "Corporate Strategic Initiatives" obtaining a

perfect score in all categories.

o Created and implemented innovative "Market Model" in conjunction with

Marketing Process Reengineering team capitalizing on current and

projected market trends.

o Generated high visibility media coverage highlighting new technology

applications with CNN, Good Day New York, and The New York Times.

ERROL G. HOLT (page 2)

BELL ATLANTIC, New York 1994 - 1996

Director of Market Development

Directed three Strategic Business Units in Greater Metro Region, a top

competitor in the global telecommunications market providing leading edge

telephony solutions and contributing $2.3 billion annually. As subject

matter expert, crafted market-focused initiatives for GMR business

enterprise. Identified and evaluated business opportunities and competitive

threats. Implemented market research and analysis to drive segmentation and

market share results. Recommended product portfolios. Determined critical

milestones and defined key SBU strategic options.

o Designed/coordinated annual business, area network, and

marketing/product plans while assuring that market development

programs optimally balanced corporate and market area revenue

generation goals.

o Successfully launched "Top Ten Products" initiative.

EDUCATION

M.B.A. Columbia University Graduate School of Business

Majored in Marketing and Management of Organizations

B.A. Columbia College and School of Engineering & Applied Science

Majored in Political Science and Government, minored in Mathematics and

Economics

Courses also completed at: Columbia Law School and School of International

and Public Affairs (SIPA)

Related Activities:

Guest Lecturer, Columbia Graduate School of Business

Speaker, Wall Street Graduate Center

Speaker, New York Universal School of Business and Media

Speaker, Brooklyn College Center for Diversity and Multicultural Studies

Speaker, CUNY - Baruch College

Speaker, New York State Hispanic Chamber of Commerce

JA (Junior Achievement) Associate, teaching Applied Economics to seniors in

the New York City school system

Created and conducted small business entrepreneur "Marketing Success"

seminars for State of New Jersey, Essex County Office of Small Business

Development. Focused on enabling businesses to be more effective at

branding, marketing and advertising communications efforts, and on

leveraging online digital content to increase customer engagement and new

business acquisition.

Quoted on front page of Wall Street Journal regarding gold trading, and on

other occasions in trade and consumer publications on creative marketing

ideas and new product introduction strategies.

Contact this candidate