Design Marketing
Resume:
CECILIA TORRES
Glendale, CA ****1
www.ImagineOcean7.com
*************@*****.***
I Define, Design, Deliver
TO CONCEPTUALIZE, DESIGN AND DEVELOP PRODUCING ORIGINAL ONLINE ART AND
REVITALIZING EXISTING DIGITAL ASSETS FOR A RANGE OF HIGH-PROFILE CLIENTS.
And in print, to continue to provide outstanding, graphic design services,
with a focus on print and advertising materials and other merchandising and
marketing collateral from concept to delivery.
Core Competencies
. DESIGNED ON A DAILY BASIS ENTERTAINMENT ONLINE DIGITAL MEDIA BILLBOARDS,
BANNERS, WIDGETS, SCREENSAVERS IN FLASH.
Static assets such as wallpapers, widgets and buddy icons were created in
Photoshop. VOD assets were also created for iTunes, Amazon and XBox.
Other assets included headers for mySpace and Sling and integrated
marketing flash billboards.
. Participated in the development and application of brand identity
standards
. Designed corporate directories, technology catalogs, brochures,
posters, flyers, and newsletters
. Developed package designs and assembled comps
. Created murals, banners and other trade show graphics
. Composed advertisements
. Conceived web graphics design and development
. Initialized map creation for travel books
. Illustrated black-and-white spot drawings for periodicals
. Conceptualized storyboards and composites
. Conversant in print production and communicating with vendors
Computer and Software Expertise
MACOS X AND PC PLATFORMS
Adobe Creative Suite CS6 including Flash, Photoshop, Illustrator, InDesign,
Acrobat, basic After Effects, Dreamweaver with CSS, basic HTML. MS Word and
PowerPoint. FTP software.
PROFESSIONAL EXPERIENCE
2009-TO THE PRESENT
Independent Contractor/Designer/Web and Print Production
Freelance for digital and print projects primarily through creative
staffing agencies.
2008-2009
Entertainment Partners
Warner Bros. Digital Media, Burbank, CA
Designer
Created online flash elements such as banners, billboards, marketing ads
primarily for the CWTV.com
web site, as well as essentials for theWB.com and the KidsWB web sites.
Developed VOD resources for iTunes, Amazon and Xbox, and headers for Warner
Bros. TV shows on mySpace and Sling.com.
2006-2007
Tetra Tech, Marketing Dept., Pasadena, CA
Designer
Executed trade show graphics (10 ft. murals, banners, podium covers,
posters) and corporate marketing
solutions to build client base for this environmental engineering firm.
Designed sketches with team to revitalize the company website.
1995-2006
Kaiser Permanente, Member and Marketing Communications Dept. and Small
Business Individual Plans Dept.
Pasadena, CA
Senior Designer
Ten years of almost continuous freelance design: two years in-house (full-
time contractor) and eight
years as an independent contractor (working in-house and offsite) and
through agencies. Often offered the same large, seasonal projects year
after year, showing a proven track record of reliability and high quality
of work.
Successfully worked with a multitude of project managers, studio managers,
and others on a variety of projects-including flyers, forms, ads,
brochures, 100+ page directories, PowerPoint presentations, rate charts for
enrollment plans, web graphics production, and newsletters.
Education
B.F.A., ILLUSTRATION, ART CENTER COLLEGE OF DESIGN, PASADENA, CALIFORNIA
Ancillary studies
. Painting and drawing, Marymount Manhattan College, Pratt
Institute, and the Art Students League, New York
. Production design and storyboarding, UCLA and USC extension
programs
. Interactive multimedia development intensive course, Platt
College, Los Angeles
. Animation and drawing studies, Learning Tree University and the
American Animation Institute
. Web design certificate and ongoing software studies, Glendale
Community College
CLIENT LIST
Advertising
ADVERTISING AND DESIGN, POMONA
Altfeld Ideas
Barker Bros.
Breuner's
The Kern Agency
Design
APPLAUSE INC.
Avery
Bateman, Eichler, Hill, Richards, Inc.
Baxter Healthcare Corporation
Belkin Components
Bergen Brunswig
Braun
Canyon Studios
Caremark
Carnation
Condor Freight Systems
Daughters of Divine Charity
Digital Artists
Discus Dental, Inc.
Genentech, Inc.
Great American Group
Hawaiian Electric
Hyundai
ICN Pharmaceuticals
Intel Corporation
Kaiser Permanente
Kamehameha Schools/Bishop Estate
Kinko's Inc., World Headquarters
Knott's Berry Farm
L.A. City Employees Association
Memorial Medical Center of Long Beach
Mitsubishi Bank
Pacific Education Network
Pacific Gas & Electric
Queen's Medical Center, Hawaii
Saddleback Community Hospital
Sheppard Associates
Sylmark, Inc.
Syncor International Corporation
Tetra Tech
The Mednick Group
Thomas Properties Group
Transamerica
Trusthouse Forte
Union Bank
U.S. Air Force/Capp Care
Western Digital Corporation
Yamaha Motor Corporation
Electronic Maps
FIELDING WORLDWIDE
Newspaper Advertising
PASADENA STAR-NEWS
San Gabriel Valley News
Whittier News
Spot Illustration
MODERN MATURITY
Shape
Trailer Life
Storyboards/Set Design
DANOLA FOODS
DeSoto Productions Inc.
Elliot Gilbert Photography
Gene Bell & Associates
Hal Roach Productions
Harmony Films
Lake to Lake Cheese
Northern California Nissan Dealers
Sebastian International
South Forty Productions
Standard/Worldwide
Warner Bros. Consumer Products
Web Design/Web Production
THE DESIGN HIGH SCHOOL, LOS ANGELES
Warner Bros. Digital Media
OpenX
Radarworks
Swart Advertising
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