candie gandara design ¦ resume
graphic designer
purplecandiecane.com
PROFILE EXPERIENCE
POSTCARD PRESS / NEXT DAY FLYERS 2007 - 2014
Senior Graphic Designer / Graphic Design Manager
• Campaign Marketing asset creation such as coordinating landing pages, site banners,
Designer with over 11 years segmented email marketing, direct mailers, package stuffers, lobby signage, social
professional experience media posts, using Analytics to drive design
specializing in multimedia graphic • Created company social marketing by building its WordPress blog, Facebook, Twitter,
arts and print design. Graphic Pinterest, gaining over 1000 Pins for the Meaning of Color infographic, thousands of
design professional experience shares across multiple platforms for free vector le downloads, even increasing
includes website and print layout conversion within a single vertical by 300%
using Adobe Creative Cloud. • New product development of new services elevated products from conception to
Industry experience in launch, through user interface design, site banners and email marketing, and
photography, e-commerce, brand photo-realistic product mock-ups that illustrate realistic usages
management, and product • Responsible for maintaining email marketing campaigns including HTML development,
development. Unique combination scheduling, list segmentation, and A/B testing
of a print and web designer, with • Mentor junior designers in all aspects of email marketing with training in HTML and
HTML skills as the cherry on top! email deployment
• Task management within team through implementation of a project management tool
and cross-departmental communication
• Brainstorm and wireframe a next generation website from the ground up while
simultaneously problem-solving friction within the current site and creating a cleaner
CONTACT
and more modern user interface
FREELANCE DESIGN 2001 - present
• Designer of company branding, promo collateral and website design, WordPress sites,
MOBILE photo editor, identity design, email marketing, custom albums and event invitations
• Clients: House of An, Tina Photographers, Sara France Photography, Gerson
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Photography, World Wide Packets, Inc./Ciena, Jeff Cole Productions,
Subimo/WebMD, Surf & Sand Resort, Maderas Golf Club, Rancho Bernardo Inn, The
Lakewood, CA
HQ
Cadillac Hotel, Architectural Mailboxes, Third Wave Technology Services, Inc,
Tangerine Marketing, Metzger Law Group
• Website Design: sarafrancephotography.com, rpbrands.com, ciena.com,
thecadillachotel.com, toxictorts.com, houseofan.com/bestasianrestaurantoc/
PICTAGE, INC. 2003 - 2007
Graphic Designer / Senior Graphic Designer
PORTFOLIO purplecandiecane.com
• Development of company’s visual strategy, marketing design concepts and style
LINKEDIN linkedin.com/in/purplecandiecane/
guidelines to provide compelling and consistent packaging
• Responsibilities: Worked closely with product managers and directly under Senior VP
of Marketing & Sales to understand and translate design needs into powerful
communication collateral, including creation and layout of press releases, sales
materials, email marketing, newsletters, magazine advertisements, company
presentations and displays, product development and web content and partner
marketing materials
• Major Projects: company-wide branding update and the associated redesign of client
and consumer-facing interfaces. Facilitate client community through effective
incentive promotions, regional user group meetings and the development of an
interactive client community site
# Mobile # Email
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c andie gandara graphic designer purplecandiecane.com
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EXPERIENCE TECHNICAL SKILLS
NEXUS DIGITAL STUDIOS 2000 - 2003
Digital Scan Specialist - Internship
• Operator of highly developed Cyberware 3D scanning equipment of both full body and
model objects ADOBE CREATIVE CLOUD
• Trained in the cleanup and development of scanned and computer generated models.
• Implemented training course for new recruits
WORDPRESS
• 3D model preparation and wireframing for animation
HTML
EDUCATION
CSS ###
MICROSOFT OFFICE 2013
EMAIL TOOLS
BACHELOR OF SCIENCE BACHELOR OF ARTS, MINOR
SOCIOLOGY DESIGN MEDIA ARTS
University of California, Los Angeles University of California, Los Angeles
REFERENCES
FROM DESIGN TO HTML TO
DEPLOYMENT IN THE FOLLOWING ESPs:
BRONTO
BLUE SKY / PUBLICASTER
SILVERPOP
BLUE HORNET
AMAZING REFERENCES AVAILABLE FROM: CONSTANT CONTACT
SALESFORCE EXACTTARGET
MAIL CHIMP
DEEDEE MUELLER CAMPAIGNER
Creative Director, Next Day Flyers CONSTANT CONTACT
professional relationship: direct supervisor @ Next Day Flyers
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LANGUAGES
DERRICK JOSTEN
Marketing Operations Manager, Next Day Flyers
professional relationship: manager of multiple projects that I worked on
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SPANISH ###
MICHAEL COULSON
General understanding of
Project Manager, Pictage & Next Day Flyers spoken and written language
professional relationship: manager of multiple projects that I worked on
THAI ###
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General conversational
understanding/native
# Mobile # Email
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