HEIDI T. FERNANDEZ
B* L* Phase *-C Annex, Centro De San Lorenzo,
Sta. Rosa Laguna
***************@*****.***
SKILLS:
Administrative and Evaluation of Psychological Tests and Test Evaluation/Construction
OTHER SKILLS:
Proficiency in Microsoft Word, Excel and Power Point, excellent communication skills, customer relations
and managing experiences
OTHER TRAININGS AWARDS:
Customer relations process, handling customer satisfaction in special situations, management concerns,
mentoring and cultivation of excellent leadership, negotiation skills, proficiency in customer relationship
management.
Certificate of Academic Excellence
De La Salle- Araneta University
Recognition of Outstanding Academic Performance, SY 2002 – 2003
EMPLOYMENT HISTORY:
LOTS’ A PIZZA FRANCHISE INCORPORATED
A well-recognized, multi-awarded and fastest growing Franchise Pizza Brand in the Philippines offering
true value for money and Pinoy pizza style that is perfect for budget-conscious market. LOTS’ A PIZZA has
a total of 210 outlets nationwide.
Product Marketing Specialist/ Marketing Assistant
August 7, 2014- January 2015
• Coordinates, participates, records and provides all needed administrative and operating support on
over-all marketing related activities as assigned by officers of the marketing department.
• Research and solicit accredited reliable suppliers to support us with various marketing collaterals
and ensure correct and timely deployed collaterals in stores are in placed including preparation of
support documents necessary for supplier payments.
• Monitors and ensures that all marketing collaterals on outlets are updated, properly installed or
displayed in company stores and coordinate rectifications / replacements / and renewal of
suppliers/supply as necessary.
• Records and safe keep all documented participants/ customers on all solicited marketing events,
including marketing-held database as resource for future events and activities.
• Coordinates and monitors activities and correspondences of inter-departments and companies.
• Provides necessary administrative and marketing support on all Local Store Management initiated
activities and coordinates collaterals necessary for its implementation.
• Retrieves and reviews files, records, and other documents to obtain information needed as well as
provide clerical support including general office functions such as answering telephone calls,
preparing memos and etc.
• Creates project charter for the proposed enticing promos as part of product promotion to be
implemented in all outlets.
• Monitors the launching of new products and give an assessment based on the data given by Research
and Development Department.
EASY ECO LED CORPORATION
A duly recognized company in the Philippines integrated in distribution and importation of LED lights.
Dedicated to their excellence and corporate responsibility to products and process that contributes to
solutions solving global sustainability challenges, address economic needs and protect the environment as
eco-awareness has been highly concerned at present.
HR Assistant
May 2011 – May 2012
• Conducted initial interview (phone and direct) with the applicants.
• Submits the online investigation requests and assists with new employee background checks.
• Updates HR spreadsheet with employee change requests and processes paperwork.
• Assisted the HR Director in preparation of the performance review forms and in performing various
research projects and/or special projects.
• Schedules meetings and interviews as requested by HR Manager.
• Schedules conferences by reserving facilities at local hotels and/or restaurants.
• Responsible for documentation performs other clerical functions.
• Performs other duties as assigned.
Marketing and Research Development Manager/ Legal Assistant
May 2012 – March 2014
• Provided leadership and coordinated company sales and marketing functions
• Monitored and analyzed sales and marketing activities to reach sale goals
• Researched and developed strategies and plans which identify marketing opportunities, direct
marketing and new project development
• Analyzed and evaluated the effectiveness of sales methods and strategies including costs and results
• Directed company marketing function to identify and develop new prospective clients for products
and services which also included public relations and community outreach programs
• Reviewed and drafted contract between the company and its dealer/ agents using legal forms.
• Researched jurisprudence to be incorporated with the company operation and strategies.
• Coordinated with the Corporate Legal Counsel all the legal concerns of the company.
HYUNDAI - MARCOS HIGHWAY
One of the leaders in the automotive industry, fueled from its customer-oriented philosophy to improve the
lives of millions of motorists around the world. Together with its dedicated roster of highly-competitive,
empowered, and passionate professionals, distinguished as one of the leading automotive brands in the
world today, they have continued their vision of an affluent future.
Executive Assistant/ Secretary
May 2007 – May 2008
• Responsible for the update of memos, submissions, and reports in order to determine their
significance and plan their distribution.
• Directly open, sort, and distribute incoming correspondence, including faxes and email.
• Trusted with file and retrieve corporate documents, records, and reports.
• Prepare responses to correspondence containing routine inquiries.
• Perform general office duties such as ordering supplies, maintaining records management systems,
and performing basic bookkeeping work.
• Prepare agendas and make arrangements for committee, board, and other meetings.
• Make travel arrangements for executives.
• Conduct research, compile data, and prepare papers for consideration and presentation by
executives, committees and boards of directors.
• Handled special projects assigned by the company executives.
Customer Relations Management Manager
May 2008– February 2011
• Formulated system policies and procedures that will constantly improve Customer Service and
customer relations management processes and initiatives
• Delegated tasks and responsibilities to staff to ensure that departmental goals are carried out
according to standards
• Directed, trained, motivated and gave feedback to staff to ensure that performance target is met
• Collaborated with other departments within the organization to ensure that the customer care is
always consistent and in adherence with company policies, systems and procedures
• Acted as internal auditor monitoring sales, services and parts department
• Proposed programs to enhance customer relation’s management.
• Performed Quarterly Department reviews to evaluate performances and produced conclusive reports
for upper management
• Handled customer concerns and reports
INTERNSHIPS:
MAYNILAD WATER SERVICES INC.
Practicum Student
January – February 2007
• Data entry and customer service calls
• Helped in accounts receivable and application approval
DE LA LA SALLE - Araneta University
Practicum student
February – April 2007
• Assisted Special Education students to help develop mental and early childhood activities
• Trained special needs students in personal development and assisted in their written and oral
evaluations
NATIONAL CENTER FOR MENTAL HEALTH
Clinical Practicum
February – April 2007
• Conducted patient interviews
• Administrative duties
• Trained in interpretation of psychological tests
• Facilitated patient trainings and group activities
EDUCATION:
SAN BEDA COLLEGE OF LAW – Alabang, Muntinlupa City
College of Law
2012 (First Semester)
SAN BEDA COLLEGE OF LAW – San Miguel, Manila
College of Law
2009 - 2010
DE LA SALLE ARANETA UNIVERSITY - Victoneta Avenue, Malabon City
Bachelor of Arts Major in Psychology
2002 – 2007
TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES
Bachelor of Science Information Technology
2000 - 2002
DE LA SALLE ARANETA UNIVERSITY - Victoneta Avenue, Malabon City
Secondary Education
1996 - 2000
SEVENTH DAY ADVENTIST SCHOOL - Capalonga, Camarines Norte
Elementary Education
1990 - 1996
PERSONAL INFORMATION
Age: 31
Date of Birth: November 10, 1983
Place of Birth: Camarines Norte
Civil Status: Single
Citizenship: Filipino
Height: 5’2”
Weight: 110 lbs.
REFERENCES:
MA. ROWENA R. GABIOLA, M.D.
Attending Physician/ Owner
Ramos-Neis Clinic/ Lifehouse Drugstore/Ticketway Travel Agency
091********/ 715-60-03
Francisco Roura, M.D.
Orthopedic Surgeon
President
Rogue Pilipinas Paddlers Club
JANINE MONICA VASQUEZ
Executive Assistant
Diamond Auto Group of Companies
091********/ 646-77-73
KRISTINE JOYCE QUITO
Events Coordinator
Lots’ A Pizza Head Office
JOEMAR HERNANDEZ
Graphics Artist Head
Lots’ A Pizza Head Office