Ecommerce Marketing Manager
Resume:
Ryan Parshall
************@*****.***
Jackson, MI 49203
Objective
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To obtain a position in ecommerce as a marketing specialist
Employment
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Ecommerce Marketing Manager Dec.
2012-Present
Superior Lighting, Fort Lauderdale
. Graphic Design- Designed graphics for print and website content.
. Website Design- Used HTML, CSS, and Javascript to make website
adjustments.
. SEO- Researched specific search terms to strengthen results for
targeted products. Published customers questions in a searchable
database which resulted in higher search rankings and incoming clicks.
. Search Term Processing- Used data to identify key search terms entered
by customer traffic. Popular search terms were manually directed to
products that fit the description for more accuracy.
. Social Media- Used social media to build up the company's branding on
Facebook, Twitter, Instagram, LinkedIn and Pinterest.
. Blog Writing- Earned the trust of our customers by writing extensively
on industry questions and interest.
. Product Writing/ Data Entry- Wrote descriptions, frequently asked
questions, and enhanced product images.
. Customer Reviews- Designed post-purchase emails which gave the
customer an incentive to write a review. All reviews submitted had a
personal thank you or an attempt to offer resolution in the event of
negative feedback.
. Email Campaigns- Wrote and designed marketing email. Emails would
advertise specials and also focus on calendar event sales to
newsletter subscribers.
. Chat Program- LiveHelpNow software was used to communicate with
customers who had questions about a product or how to find the right
one. Indexed questions into a knowledge base for frequently asked
questions page which aided in SEO.
. Analytical Reporting- Used Google Analytics to track websites traffic
and sales. Determined where to improve page performance, then used
Virtual Web Optimizer to study further on how the webpage performs
visually. Used software for design A/B testing to determine
performance on upgraded design ideas.
Arise Customer Service (AT&T-Independent Contractor)-Miramar
Sept. 2012-Feb. 2014
-Started as customer service representative and was promoted to teach
customer service. Position was telecommunicated from home.
Enterprise Rent-a-Car (Management Trainee)-Coral Springs
Sept. 2010-Sept. 2012
-Customer service representative for sales based position.
Education
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Western Michigan University
Graduated 2007
Bachelor of Business Administration
Major: Marketing
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