+91-998******* (M) Current Address: H No:***/II,
*****.*********@*****.*** (E) Sector 17 A, Gurgaon
GITANJALI MARIA DOB: 30-04-1989 Permanent Address:
LinkedIn Profile Kurisingal (H), Kochi, Kerala
S UMMARY
1.5 years experience in business research for BFS sector and IT/technology domain
Provided business research support to strategy, consulting, client account and thought leadership teams
Performed strategic & financial analysis, industry analysis and company analysis
Tools: Databases (CapitalIQ, Factiva, Hoovers, Ovum, Morningstar, IDC, Gar tner, Forrester), MS-Office (Excel, PPT)
K EY SKILLS
Secondary Market Research, Business Research, Financial Analysis, Competitor Intelligence, Market Intelligence, Product
Development, Social Media Analytics, Content Writing, Business Analysis, Documentation, MS-Office (MS-Excel, MS-PPT)
P ROFESSIONAL EXPERIE NCE
Research Associate – Cognizant Technology Solutions, Hyderabad (May 2013 – Dec 2014)
Core member of the team that leads the BFS strategic research desk at Cognizant Research Centre
Supported the leadership group and client partners with extensive industry analysis, financial analysis, market sizing, market
intelligence and competitor intelligence reports
Identified business issues, mapped them to clients strategic priorities and built roadmaps to present a holistic up-sell
environment for CTS
Key Deliverables:
o Regularly prepared quarterly earnings analysis of over 15 banks and IT companies
o Prepared country reports to formulate and validate market entry strategies
o Estimated market sizes for BFS-specific technologies and identified and analyzed trends and opportunities
o Benchmarked competitor products & service portfolio, strategies, capabilities and financials
o Prepared detailed and abridged company reports covering strategy, financial analysis and business issues
o Analyzed multiple companies to provide potential merger opportunities and their strategic rationale for CTS
o Published monthly newsletters covering major technology and BFS related themes and news
o Tracked key developments in the digital technology space – social, mobile, analytics, cloud, Internet of Things
o Management Tools Used: SWOT Analysis, PEST Analysis, Porters Five Forces, CPM Matrix, Ansoff Matrix
Other Responsibilities: Document management on SharePoint, monthly tracker updating, inducting new members
Achievements – Was awarded ‘Wow award’ (Q4 FY13) in quarterly Rewards & Recognition for outstanding performance at CTS
Senior Engineer – Ispat Industries Limited, Maharashtra (Jun 2010 –May 2011)
Prepared daily production reports, monthly plan and performance documents; monitored stock levels and purchases, shutdown
planning for oxygen plant & compressor unit; reviewed details of daily production volume data on the ERP system SAP
Supported in the preparation of monthly costing and billing reports
Involved in the documentation of production activities, preparation and up-gradation of Standard Operating Procedures
Participated in TPM initiatives and audits, OHSAS and 5S related activities
I NTERNSHIPS
Marketing Intern –Unmetric Inc. (Dec 2012 – March 2013)
Did company comparisons and ranking using sentiment analysis, engagement scores etc. for their Facebook and Twitter
presence and represented the results in infographic format
Updated blogs, third-party website content and tweets on a regular basis
Tools Used: Hootsuite, Social Media Analytics Platform (In-house)
Management Intern (Education Vertical) – Sulekha Private Ltd. (Apr 2012 – May 2012)
Derived insights and ideas from competitor studies, comparative analysis etc. for development of wire frames and for website
and social media content management
In-Plant Trainee, BPCL (June 2009 – July 2009)
Oil & Gas Industry: Studied refinery operations and equipments
E DUCATION
Year Examination Institution Marks Obtained
2013 PGDM/MBA (Finance & Loyola Institute of Business Administration, Chennai 8.1 (Out of 9)
Marketing)
2010 B.Tech (Chemical) Sardar Vallabhbhai National Institute of Technology, Surat 9.24 (Out of 10)
2006 Class XII, CBSE Cochin Refineries School, Ambalamugal 93.2%
2004 Class X, CBSE Cochin Refineries School, Ambalamugal 94.6%
A CHEIVEMENTS
CRISIL Young Thought Leader Award Winner 2012 (Topic – Role of Eurodollar bond issuance in Emerging Markets)
Published by Project Firefly – A thought leadership and research blog sponsored by Credit Suisse - on the topic ‘Millennial
Generation in the Current Workplace’ (2014)
Finalists and winner at various technical and management events like contraption design, article/paper writing, business case
presentation etc. at NIT, Surat, IIT -M, IIM-K, IIM-B and other Tier-I institutes
P ERSONAL INTERESTS & O THER ACTIVITIES
Content Writing: Freelance content writer and has worked for clients of www.youth4work.com on articles for product promotion,
website content etc. (Avg. length – 500 words); published various stories and articles on social, political and economic themes on
websites like www.youthkiawaaz.com, www.induswomanwriting.com etc.
Sports: Member of Cognizant, Hyderabad Badminton team. Was also a member of school and college athletics and basketball
teams; Inter-NIT Athletic champion (2009)
Other hobbies include reading books, arts and crafts, travel and adventure