Manager Marketing
Resume:
RAV PATRICK
DE CASTRO
*M Stamford Executive Residences III, McKinley Hill, Taguig City, Philippines
***********@*****.***
Professional Experience
Google (Cognizant Technology Solutions)
Digital Campaign Manager
December 2013 – Present
• Serves as a Project Manager for digital advertising campaigns
• Certified in Google DoubleClick Rich Media Fundamentals
• Certified in Google DoubleClick for Advertisers Fundamentals
• Advanced knowledge in trafficking and reporting of online marketing projects using the Google
DoubleClick systems
• Knowledgeable in DoubleClick Dynamic Creative and DoubleClick Studio
• Proficient in SEO, CRM, Email Marketing, WordPress, HTML, CSS, PHP, and Google Analytics
• Develops and maintains relationships with clients, technology partners, media agencies and
creative shops to ensure successful implementation of digital marketing campaigns
• Responsible for launching, monitoring, analyzing and communicating effective and ineffective
areas of a digital advertising campaign
• Works effectively with a variety of internal teams, including Sales, Engineering, Product
Management, and Client Services
• Expands personal and team knowledge of new and upcoming products
• Effectively maintain client expectations and meet key deadlines
• Leads Kick Off calls and creates Smart Creative Brief to assist with the production of digital
advertising campaigns
• Knowledgeable in creating feeds for dynamic content utilization used in geo-targeting ads,
remarketing, etc.
Teletech
Service Delivery Lead
May 2012 - October 2013
• Led staff in accordance with policies and procedures of TeleTech while primarily supporting a
single client to meet and exceed client expectations ensuring billable hours are on track and
target KPI’s are met
• Applied Continuous Improvement Process in coaching the customer service team
• Assisted with training and reinforcement of use of all new and current systems and processes
• Handled additional projects where benefits extend beyond the immediate team
• Served as point of person for Telstra Prepaid’s employee engagement activities
Y&R
Account Manager
June 2011 – December 2011
• Managed digital campaigns for clients in various industries, such as retail, fashion, electronics,
real estate, telecoms and FMCG
• Led digital projects such as website and mobile app development
• Performed social media management and community management
• Liaised with clients to ensure that campaign objectives are being met
Microsoft
Channel and Product Marketing Manager
July 2009 - June 2011
• Served as the Product Manager for Microsoft Hardware
• Served as the Product Champion of Windows 7
• Carried out pricing studies, defined product strategy and roadmap, performed category
management tasks, managed product inventories, and was responsible for the national
marketing budget for channel marketing
• Planned, developed, and executed all product and channel marketing activities for the Retail
Sales and Marketing Group
• Managed third-party agencies to execute marketing campaigns and activities
• Driven retail excellence, trade marketing, and merchandising
• Developed and executed partnership marketing programs with other companies
• Responsible for training delivery for Windows 7 and Microsoft Hardware
• Worked closely with Partner Account Managers (PAM) to achieve revenue targets
ShipServ (Magsaysay Group of Companies)
Sales and Marketing Executive
June 2008 - July 2009
• Performed business-to-business sales and acquired new clients from North and South America
• Developed and executed product-specific marketing programs
• Managed advertising placement for clients on the internet and various targeted websites
• Launched and implemented email marketing campaigns
PCM
Team Leader - Corporate Sales
May 2006 - November 2007
• Supervised a team of outbound B2B sales agents
• Acquired new buying accounts and reactivated dormant accounts for PC Mall
• Responsible for sales planning, forecasting and delivery of the revenue targets
• Managed the HP accounts’ internal Employee Purchase Program
Educational Background
University of the Philippines – Los Baños, Laguna
BA Communication Arts
June 2003 – March 2008
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