Communications, Public Relations, Media Relations, Social Media
Resume:
Michael Antonaccio
*******.**********@*****.***
CO M M U N I C A T I O NS ~ ME D I A RE L A T I O NS ~ SOC I A L M AR K E T I N G
A skilled media relations executive with 12+ years of proven results and brand management successes.
Exceptional understanding of how to effectively position organizations and to build audience engagement
t hrough multiple channels. Consistently strives for better communication strategies and implements
i nitiatives immediately to build on current conversations. Seeking to leverage vast skill set in new
i ndustries.
AREAS EXPERT ISE
OF
Brand Positioning/Awareness Marketing & Promotions Social Media Marketing
Website Development Strategic Analysis & Planning Consistent Messaging
Audience Engagement Team Communication Skills
Leadership &
Supervision
PROFESSIONA L E XPER I E NCE
THE COLLEGE OF NEW ROCHELLE, New Rochelle, NY 2012 -
P resent
Director of Sports Information and Student Services Communications
Lead the division’s brand management strategy and integrity, reporting directly to the Vice President for
Student Services. Supervise game day staff members and a Sports Information intern. Collaborate on
i nitiatives with the Student Services Key Administrators team, including departmental directors.
• Positive exposure in media outlets equated to $200K+ in combined revenue value.
• Managed Student Services areas of CNR.edu, including undergraduate admission from 10/2013 -
7/2014.
• Worked with colleagues on institutional website redesign and contributed to alumni magazine,
Quarterly.
• Served as member of Enrollment Management Commit tee and Admission Leadership Team.
• Led publicity for six NCAA Division I I I varsity athletic programs, including all publications and
p romotional materials.
• Implemented fan engagement and satisfaction initiatives, including live video streaming and live
statistics.
• Managed athletics website (CNRAthletics.com) content and social media platforms.
o Page views/visitors numbers have increased 10%+ annually; projects increased 20%+ for the 2014-
15 academic year (July-June).
M ERCY COLLEGE, Dobbs Ferry, NY 2011 - 2012
Associate Director of Public Relations
Helped develop and execute the College Relations Strategic Plan. Coordinated efforts with senior
executives including college president, deans, faculty and staff. Wrote and distributed press releases and
media alerts under t ight deadlines. Maintained communication website pages.
• Wrote internal and external communications, including correspondence and strategic messaging.
o Resulted in added exposure of the college in target enrollment areas and increased student and
a lumni satisfaction.
• Led the creation and management of editorial content, design and production of the Annual
Report.
RED BULL NEW YORK, Har rison, NJ 2008 - 2011
Manager, New Media
Managed new media initiatives for a founding franchise of Major League Soccer (MLS), reporting directly
to the VP for Communications and Community Relations. Assisted with day-to-day media relations,
i ncluding t raining coverage, interview requests and coordination, press releases, content for official game
day magazine, and game day media packets. Supervised Multimedia Coordinator; interviewed, selected,
managed, and mentored seasonal interns.
• Raised NewYorkRedBulls.com from fifth to first among teams on MLS web platform based on page
v iews.
Michael Antonaccio
*******.**********@*****.***
Continued from previous page:
RED BULL NEW YORK, Har rison, NJ 2008 - 2011
Manager, New Media
• Created and managed all content for official franchise new media platforms including blogs,
T wit ter, and YouTube.
• Coordinated Twitter verification status for club account, a first for a MLS club.
• Oversaw redesign of official team website (NewYorkRedBulls.com) as well as development of the
official arena website (RedBullArena.us).
• Served as producer and director of highly praised pregame web show for international exhibition
match with CD Chivas de Guadalajara, the most successful club in Mexican soccer.
• Led introduction of live streaming of Lamar Hunt United States Open Cup matches and press
conferences at Red Bull Arena, serving as producer.
• Initiated, coordinated, and promoted all social and new media publicity surrounding the signing,
announcement and introduction of international star Thierry Henry.
o Search result: “Thierry Henry” became the top t rending topic on July 15, 2010 in New York City,
I reland, United Kingdom, and globally.
• Directly responsible for multimedia publicity surrounding the franchise’s 2008 MLS Western
Conference Championship and MLS Cup Final appearance, and 2010 MLS Eastern Conference Regular
Season title.
MANHATTAN COLLEGE, Riverdale, NY 2003 - 2008
D irector of Sports Information
Directed publicity for a national caliber NCAA Division I varsity athletics program with 19 sports,
i ncluding several national stage teams. Reported directly to the Director of Athletics. Supervised a
department comprised of two assistants and ~10 student workers. Administered a budget of ~$150k.
• Facilitated all media relations for: the Men’s Basketball 2004 MAAC Regular Season and
Tournament Championships and the team’s advancement to the second round of the NCAA Men’s
Basketball Tournament; the 2006 Men’s Basketball MAAC Regular Season Championship and the team’s
advancement to the Second Round of the NIT; the 2006 Baseball MAAC Tournament Championship and
t he team’s advancement to the NCAA Regional Final.
• Served as Host Media Coordinator for the 2005 NCAA Men’s and Women’s Outdoor Track and
F ield Division I East Region Championship, the 2004 NCAA Men’s and Women’s Division I Northeast
Region Cross Country Championship, as well as several conference championships.
• Served as Coordinating Producer for Manhattan College Basketball Weekly television show,
p roducing 20 episodes aired over two seasons on SportsNet New York (SNY).
• Positive exposure in media outlets equated to $1MM+ in combined revenue value.
• Led the redesign of the official athletics website (GoJaspers.com).
ED UCAT IO N & TRA I N I NG
Master of Science for Teachers: Secondary Social Studies, Pace University, Pleasantville, NY
Bachelor of Arts: History, College of the Holy Cross, Worcester, MA
T EC H N ICA L SK I L LS
Microsoft Office, Lotus Notes, Adobe Creative Suite, HTML
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