Sales & Account Management Executive

MELODY GOEDE ***********@*****.***

Sales & Marketing Executive 310-***-****

Technically savvy sales professional with superior customer and cross-functional team

management skills. Articulate communicator and analytical problem solver with track record

for delivering performance excellence at all times, including periods of significant change and

rapid growth. A resourceful, self-motivated and effective leader with contagious enthusiasm

and “do what it takes” attitude.

CAREER SYNOPSIS

Sr. Account Manager 2014 -

Key Code Media, a full service consulting, design, sales and integration services provider of

software and hardware technologies for digital content capture and delivery.

Manage large West Coast territory, selling digital media software, hardware and integration

services to Media & Entertainment accounts.

• Create, present and negotiate complex technical proposals in support of $6.8M annual

revenue target.

• Align and manage internal teams around project launch and deliverables.

• Chartered with developing client base & marketing agenda for new SaaS model

launching in 2015.

Director, Business Development 2013 - 2014

NEP Broadcast, a worldwide provider of Professional Broadcast equipment and services.

Hired to bring leadership and continuity to the Sweetwater sales and project management

teams. Responsible for execution of bi-coastal business development strategy focused on

non-traditional accounts and untapped verticals.

• Developed and deployed a divisional CRM (ACT!) to measure team and account

performance and track marketing ROI.

• Grew Corporate & Advertising vertical base by 25%.

Director, Sales Planning & Business Operations - Americas 2010 - 2013

Technicolor, a worldwide technology focused Media & Entertainment Company.

Reported to the SVP of Sales for the Americas and responsible for functional excellence of

Media Services/Connected Home sales teams. Managed virtual Global sales team activities in

a highly matrixed organization, charted with Americas opportunity management, account

planning, pipeline/forecast management and CRM (Salesforce.com) efforts. Served as single

point of contact, centralizing all account management activities.

• Lead globally dispersed team of 20+ members in sales of customized digital delivery

software based products and supporting hardware devices to Cable, Satellite, Telco and

Studio verticals in support of $750M+ portfolio.

• Accountable for comprehensive metric driven sales and operational strategy focused on

revenue growth, executive engagement and customer satisfaction. Achieved year over

year territory growth of <16%.

Principal/Founder – Sales & Marketing Consultant 2007 – 2010

Maven Business Development, a competitive strategy consulting firm.

Founded consulting firm to serve small to mid-size media companies with sales strategy, sales

force effectiveness programs and marketing initiatives .

• Authored and executed sales and marketing strategy for technology services providers

in corporate, media and entertainment markets.

• Delivered analysis and implementation of sales processes for leveraging CRM and

email marketing systems to reduce customer attrition and increase market penetration.

VP, Sales/Sales Operations 2006 – 2007

Video Equipment Rentals (“VER”), a worldwide Professional Broadcast Media & Technology

services provider.

Hired as a change agent to align Global sales teams through formalized sales planning and

process improvement. Chartered with design and deployment of company CRM (ACT!) and

sales team training and user adoption. Owned C-level relationships and revenue growth

responsibilities within majority of strategic Broadcast Television accounts.

• Expanded sales team coverage and increased revenues by <15% through highly

focused cross-selling efforts and accountability programs.

• Achieved 110% of individual and sales team performance objectives, realizing revenue

growth of 15% within Broadcast Media vertical.

• Primary strategic account manager - negotiated and closed deals from $100k - $1.5M.

VP, Marketing & Business Development 2000 – 2006

Wexler Corporation, a Professional Broadcast Media & Technology services provider.

Managed $12-$15M dollar direct pipeline and oversaw annual revenues in excess of $30M.

Owned majority of strategic accounts and served as main point of contact for all C-level

customer relationships. Member of the Executive Committee, chartered with driving

competitive strategy. Division leader with P&L responsibility, managing seven direct reports.

• Assumed management of company-wide CRM (Goldmine), developing a platform that

increased cross-selling efforts by 78% and marketing ROI by 42%.

• Executed metric driven sales and marketing strategy focused on deeper account

penetration and broader sales coverage, consistently achieving year-over-year revenue

growth of 25-35%.

EDUCATION B.A., Liberal Arts, Boston University, Boston, MA

Contact this candidate