Professional Digital Sales Executive (Display, Video, Social & Mobile)

GREGORY F. PUGH

www.linkedin.com/in/gfpugh**/ . Gregory (@gfpugh28). Mobile 630-***-****.

*****@***.***

EXECUTIVE SUMMARY

Sales, Marketing, New Business Development Executive with both B2B and

consumer experience who has a proven track record of prospecting

new clients, closing the deal, motivating and driving sales teams to exceed

goals, developing effective consumer marketing campaigns and successfully

selling emerging media through agencies such as

(Starcom, Digitas, Razorfish, Leo Burnett, & Draftfcb) and direct clients

(OfficeMax, Robert Bosch, Best Buy,

Walgreens, Redbox, Target, McDonald's). Sales Leader who establishes and

strategically cultivates strong client relationships that results in long-

term revenue streams.

Sales Leader who establishes and strategically cultivates strong

client relationships that results in long-term revenue streams

Strong Negotiator whose win-win style has developed from experience

on both sides of the negotiating table, as a vendor and buyer.

Marketing Strategist who has devised creative consumer acquisition

plans and online promotions that drive brand awareness and revenue

growth.

PROFESSIONAL EXPERIENCE

Propel Marketing, Chicago, IL

2014

- Present

Digital Sales & Marketing Specialist

Propel Marketing is a full service marketing solutions organization.

. Responsible for generating new business and upselling existing

accounts with key stakeholders in the Chicago DMA.

. Strategically plan business goals and objectives to increase client

online presence and marketing strategies through social media

optimization, responsive web development, SEM, SEO, targeted email

and display digital campaigns.

. Lead generation/CRM - Optimize existing email marketing

opportunities and create new ones.

. Ensure digital marketing programs are operating efficiently,

effectively and driving desired results.

DAC Group, Chicago, IL

2012 - 2013

Director, Business Development

DAC Group is a leading multi-platform Digital and Directory agency in the

United States and Canada.

. Research, identify, prospect, contact and assist in the selling of

DAC services to prospects in the United States.

. Facilitate Qualifying Meeting with clients to provide consultative

direction and to assess client needs.

. Ensure smooth transition of new DAC clients to an Account Team.

. Continually generate new prospects for comprehensive sales

pipeline.

. Meet income targets for new business.

Bernard HODES Group, Chicago, IL

2011 -

2012

Director of New Business Development

Enterprise sales assisting in development of innovative career

sites, comprehensive engagement programs and social media strategy. From

recruitment to engagement, retention and everything in-

between, offering full-service employer branding solutions that span the

entire talent lifecycle. Career web-site overhaul, social and mobile media

advertising and recruitment.

. Developed market business plan to accomplish annual sales targets

and provide accurate reporting

. Collaborated with local teams to formulate and present customized

sales pitches and/or proposals

. Transitioned new accounts from prospect to client with the support

of Account Teams

. Managed required weekly/monthly reporting

. Effectively prospected through consistent networking at local and

regional events

. Achieved 2M quota

GREGORY F. PUGH

www.linkedin.com/in/gfpugh28/ . Gregory (@gfpugh28). Mobile (630) 605-

8808. *****@***.***

CUnet, Chicago, IL

2010 - 2011

National Sales Manager, Midwest Region

Worked directly with Colleges and Universities to tactically market and

promote their brand while increasing student enrollment cost

effectively. Strategic sales and marketing tactics used to achieve

college recruitment goals include display advertising, online lead

forms, call center solutions, paid search, SOE, social media and mobile

marketing.

. Secured new business and revenue growth with several top for-profit-

schools in the Midwest within the first 60 days ($3MM).

. Exceeded college recruitment goals 5% by implementing strategic

sales and marketing tactics; to include the use of advertising,

online lead forms, call-center solutions, paid search, SOE, social

media and mobile marketing.

MONSTER WORLDWIDE, Chicago, IL

2005 - 2009

National Account Director, Monster Mediaworks Division

Increased revenue through interactive media sales tactics such as web

based lead forms, email blast, banner advertising and postal list

orders on the number one recognized job search site in the world.

Interface with and drive revenue within Monster Worldwide's other owned

and operated web portals, various partnership sites and interactive

media agencies.

. Booked $5MM in total revenue in 2005, $8MM in 2006, $10MM in 2007,

$13MM in $2008 and $9MM from Jan - May 2009

. Developed, managed and maintained business by establishing trust

and building relationships with new and existing clients.

. Executed nationwide multi-million dollar strategic

partnerships/business development within online education

advertising.

FOX CABLE/SPORTS NETWORKS, St. Louis, MO 2004

Producer/distributor of networks that include FX, Fox Movie Channel, Speed

Channel, National Geographic Channel, Fox Sports Worldwide, Fox Espanol,

Fuel, Fox Digi-Nets, and regional sports networks.

Director, Affiliate Sales & Marketing

Managed sales, marketing and client relations for all networks, with

emphasis on distribution, contract negotiations and client promotional

events for regional network, Fox Sports Midwest. Supervised Account

Managers handling affiliates in Nebraska, Kansas and Missouri.

. Secured agreement from 99% of clients to accept a surcharge for a

package of incremental St. Louis Cardinals baseball games;

generated an additional $250k in annual revenue.

. Closed deals that added 160k+ subs in less than 3 months, and added

$40k per year in license fees.

EMBER MEDIA, Chicago, IL 2002 - 2003

Business Development Executive

Sold Corporate Sponsorship packages to Fortune 500 companies and

national advertising agencies for promotion on Interactive CD-ROM

Informational Guide distributed to targeted consumers nationwide.

Created sales timeline, identified key distribution media vehicles and

put final action plans in motion.

. Developed and presented proposals to key decision-makers at

McDonald's, Ben & Jerry's, Polo Ralph Lauren, Dell Computers,

Southwest and United Airlines, Motorola, Blockbuster, The GAP/OLD

NAVY, Nike, Reebok and top Ad Agencies including DDB, BBDO, Burrell

and Lowe & Partners Worldwide.

. Sold sponsorships to Gateway Computers and Toyota, generating over

$200k in revenue.

GREGORY F. PUGH

www.linkedin.com/in/gfpugh28/ . Gregory (@gfpugh28). Mobile (630) 605-

8808. *****@***.***

AMERITECH NEW MEDIA, Chicago, IL 1998 - 2002

Programming Manager, 2000-2002

Managed relationships with Television Networks for cable systems

serving 350k subs. Designed digital and analog offerings that yielded

70% of company's revenue. Interfaced between Engineering and local

systems to facilitate channel launches, mandatory sports "blackouts"

and schedule changes. Managed a team of three Account Managers

. Achieved 108% of revenue goal in 2001. Maintained annual revenue

increases of about 2% per year. Exceeded digital service sales

projections by 136% generating incremental revenue of $800k.

. Initiated effort to study industry analyst research for support in

negotiations for new services. Created New Product Road Show to

train staff on 50+ digital video and music offerings.

. Led multi-departmental effort to transition ESPN to digital

compression and simultaneously launch ESPN DePortes (ESPN in

Spanish). Facilitated this high tech transition to be invisible to

customers.

. Served on management team that earned JD Powers & Assoc. #1

Customer Satisfaction ranking.

Manager, Chicago Membership Development

1998-2000

Oversaw acquisition marketing for Chicago system with 50k subs.

Defined strategies that included mail, telemarketing, advertising and

community events. Managed $1M budget and up to 10 contract Sales Reps.

. Exceeded end-of-year customer goal by 3%, generating an additional

$300k in revenue. Led system to achieve the highest revenue per

customer out of 5 systems.

. Managed door-to-door sales group that achieved 90% sell-in of

ancillary products. Surpassed analog converter penetration goal by

12%.

Local Marketing Manager

1998-1999

Developed and implemented community-based events and partnerships for

Chicago operations system, then earning responsibility for all 5

operations. Coordinated and managed product training for operational

teams. Developed all sales channel communications that included

presentations, collateral materials and incentives.

. Increased market share 2% in targeted communities against

established incumbent cable operators.

. Earned Shooting Star Award in 1998, awarded by Ameritech for

redesign of sales collateral. Selected Agency, and initiated idea

to honor top salespeople by including them in strategic meeting

with Agency.

. Maintained cost per impression below $2.25 at major community

events, including Chicago's famous annual Ribfest and Detroit's

Applefest. Achieved under $1.25 per impression at many other

events. Generated high profile at Columbus Jazz Festival alongside

major competitor Time Warner Cable.

THE DISNEY CHANNEL, Chicago, IL 1993 - 1998

Affiliate Sales & Marketing Manager- Ohio Territory

Managed sales and marketing activities for territory with 200 systems

and 1.5M Disney customers. Built relationships with key regional

offices of Continental and Times Mirror, and major Time Warner and

Viacom systems. Created marketing strategies that included

telemarketing, direct mail, media and community events.

. Converted 40% of territory from selling Disney as a premium service

to providing channel as a basic offering.

. Negotiated and closed carriage deals with 5 Ohio-based independent

operators.

. Achieved 15% subscriber gain in one month, the highest single month

gain in company history.

EDUCATION & ACTIVITIES

BACHELOR OF SCIENCE, Economics and Advertising, Wright State University,

Dayton, OH

CIMA & CISC Member

Head & Assistant Coach of Pop Warner Youth Football and AAU Basketball (D2

Champs 2010)

Designer of Youth Team Logo's and Uniforms

Contact this candidate