Sales Manager

CRAIG FRIEDMAN

** ***** ****

Shoreham, NY *****

********@*********.*** 631-***-****

SUMMARY

Territory Manager with 20+ years selling experience in the consumer

packaged goods industry. Areas of expertise include: direct and indirect

account sales; shelf management; brand development; merchandising; product

pricing and rotation; and retail distribution.

PROFESSIONAL EXPERIENCE

HANOVER SALES COMPANY, Hanover, Pennsylvania

Territory Manager

09/2001-03/2015

Responsibilities include direct selling to King Kullen headquarters, and at

retail in Suffolk County. Replaced the broker now working as a direct sales

team.

1. Obtains 100% distribution on all authorized items.

1. Increased sales volume by 22% with Hanover

2. Maintain an excellent rapport in retail accounts.

3. Retail consists of Pathmarks, Stop&Shop, King Kullen, Waldbaums, and any

independents stores throughout Suffolk..

4. Building brand presence.

5. Responsible for tracking team goals

BESTFOODS, Englewood Cliffs, NJ

1978-2001

Territory Manager

Headquarter and indirect accounts. Servicing retail calls in Nassau and

Suffolk County. Responsible for increasing sales volume and distributions

on all company brands, including product placement.

1. Achieved shelf management goals through an excellent rapport with buyer

for King Kullen.

2. Obtained 100% distribution of new product introduction.

3. Increased sales volume for major brands by 10% in all accounts.

4. Negotiated with buyers to sell two ads quarterly.

5. Developed reliable sources for obtaining competitive activity on new

products, promotions, and pricing.

6. Managed sales area coverage to reflect maximum time utilization and

proper priorities.

7. Completed and submitted reports accurately and efficiently.

EDUCATION

B.B.A. Business Administration

Dowling College, Oakdale, NY

A.A.S. Business Administration

Suffolk Country Community College, Selden, NY

AWARDS

Eastern Division Winner Hellmans/Bestfoods Tartar Sauce Display Contest

COMPUTER SKILLS

Microsoft Word, Excel, Power Point, Lotus Notes

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