Sales Driver

David I. Arenson

** ****** ***

Manalapan, New Jersey 07726

Home: 732-***-**** Cell: 646-***-****

*********@***.***

Circulation professional with exceptional Sales and Management skills

. Over fourteen years of Circulation Management experience.

. Background in both Single copy and Home Delivery Sales.

. Knowledge of Audit Bureau of Circulation rules and regulations.

. Proven ability to increase sales in both Home Delivery and Single

Copy.

. Adept at leading and training sales teams.

. Excellent presentation/communication skills.

Professional Experience

DOT Safety Director New York Daily News (2010 to Present)

. Responsible for 172 Trucks and 3 Tractors.

. Responsible for Safety Training and Accident Review procedures.

. Maintain driver personnel files which include all DOT required

paperwork.

. Implement CSA 2010 procedures for the fleet.

. Implemented Defensive Driving Classes which include point reduction

and Insurance discounts. Training is approved by The National

Safety Council.

. Monitor all driver licenses for point violations.

. Maintain a CDL class A license with Doubles Endorsement.

. Certified CDL Instructor by the State of New Jersey

. Work to ensure all driver DOT cards are current and comply with

state license requirements.

. Implement monthly random drug tests and review any positive results

with drivers.

. SAP follow up on all positive random tests.

. Coordinate monthly accident review board meetings and discuss

results with drivers.

. Road Test all new drivers.

. Review all PSP's when hiring new drivers.

Wholesale Sales Director (2009 - 2010)

. Oversaw the replacement of City and Suburban Wholesalers in the New

York and New Jersey markets.

. Determined the layout of 7 new wholesalers to replace City and

Suburban.

. Negotiated contracts with all new distributors as well as rates.

. Regulate all areas for sellouts and reducing return percentages.

Third Party Sales Director (2008 - 2009)

. Reviewed all Third Party Sales programs that were sold by the

advertising department.

. Notified ABC of all up coming distributions, which required 14 day

advance notice.

. Determined an optimum footprint for the distribution of the Third

Party bulk copies.

. Reviewed and processed weekly payments for all Third Party vendors.

New York Daily News LP, New York, NY

Director of Sales (2006 - 2008)

. Directed efforts of four borough managers, as well as twelve area

sales representatives for the entire New York market with a total

circulation of 350,000 copies daily and 410,000 Sunday.

. Develop policies and sales strategies to increase single copy sales

in our designated market. Acquire new accounts to increase our

distribution base.

. Maintained circulation in a competitive market where the Daily News

is sold for 50 cents and our major competitor is sold for 25 cents.

. Prepare and oversee a combined budget of over $ 15 million dollars

annually.

. Determine a daily and weekly production order which is compared to

our budgeted models, to ensure we keep our newsprint and ink costs

within budget.

. Review weekly sales to determine the correct daily order as well as

monitor weekly sellouts and return percentage.

. Responsible for Third Party sponsored programs. Ensured all copies

were distributed as well as all programs met ABC rules and

regulations.

. Performed audits on all Third Party distributions to ensure all

sites were manned correctly.

. Review all sales programs in accordance with the Audit Bureau of

Circulation guidelines prior to implementation.

. Managed the daily distribution of the Hawker operation which

accounted for @ 50,000 copies daily. Split between 30,000 AM copies

and 20,000 PM copies.

. Adjusted both daily and Sunday orders based on holidays and late

breaking news stories.

National/Wholesale Director (2002 - 2006)

. Coordinated five print sites for the New York Daily News in the

following markets; Worcester, MA, Miami, FL, Gloversville, NY,

Le High ton, PA and Washington, DC. Combined circulation of

64,000 copies Monday through Saturday.

. Oversaw the efforts of four national sales representatives to

increase the sales and distribution of the New York Daily News

along the Northeast Corridor.

. Monitored all sales programs to ensure they met all Audit Bureau

of Circulation guidelines. Combination sales programs; newspaper

and coffee as well as half price programs.

. Implemented all trucking models for the expansion of our

National edition in New England, Maryland and Virginia.

. Negotiated print site contracts with five sites to ensure the

best quality print as well as competitive pricing.

. Grew the National Market by over 10 percent per year over a two

year period.

. Oversaw a budget of $8 million annually.

Suburban Home Delivery Director (1997 - 2002)

. Responsible for Home Delivery expansion outside the five

boroughs of New York.

. Expanded the use of alternate delivery via Publishers

Circulation Fulfillment to expand the suburban Home Delivery

footprint. Opened New Jersey, Connecticut, and Westchester as

part of the Home Delivery Expansion. Opened 35 PCF depots for

an added circulation of 20,000 copies.

. Oversaw all direct marketing efforts in these areas to ensure

the targeted markets were called via Telemarketing as well as

direct mail. Worked within the Do Not Call rules and

regulations.

. Acted as liaison between the New York Daily News and PCF to

manage the expansion as well as coordinate all system related

items.

. Consistently exceeded all goals, increasing sales under

management year over year.

. Oversaw all New Jersey Home Delivery through 15 Independent

Contractors. Their area included Bergen, Hudson and Passaic

Counties of New Jersey.

. Increased Home Delivery within the New Jersey market by 5,000

copies; both daily and Sunday.

. Involved with the Daily News implementation of Discus. Discus

is our Home Delivery as well as Single Copy Database.

United Parcel Service Feeder Supervisor: (1990 - 1995)

. Supervised a group of 20 Tractor Trailer Drivers.

. Conducted Quarterly Safety Rides with drivers.

. Reviewed all accidents and performed follow up safety

rides.

. Attended UPS'S, DTS (Driver Training School). Learned to

teach candidates to drive Tractor Trailers and Combination

Vehicles.

New York Daily News, New York, NY

Routeman

. Distributed the Daily News to over 100 retail outlets on a

daily basis.

. Regulated newspaper orders as well as collected weekly

receivables.

Education

BA in Business Administration, Bernard Baruch College, New York,

NY (1989)

Computer Skills

Windows, Word, Excel, Access and Discus

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