Experienced Marketing & Communications Professional
Resume:
Kelli Yeager-Nelson
************@*****.***
Professional Skills
•Marketing • Public Relations• Ecommerce• Communications• Email Marketing•
•Affiliate Marketing• Field Marketing• Search Engine Optimization• Social Media•
•Direct Mail• Brand Management• Media Relations• Content Development•
•Event Design & Development• Loyalty Programming• Copywriter & Editor•
•Sponsorship Funding Solicitation• Grassroots Marketing• Project Management•
•Customer Relationship Management• Strategic Planning & Analysis• Budgetary Management•
•Staff Training, Management & Development•
Professional Summary
Highly effective marketing and communications professional with background in marketing, public relations,
ecommerce, social media management, media relations, and special event design & creation. Experience
successfully utilizing skills for a variety of organizations including: a real estate development company, corporate
retailing entities, field marketing agency, professional services organizations, and consumer product companies.
Creative, results oriented person with ability to take initiative, resolve problems, and reach organizational goals.
Working knowledge of: Adobe CS5, Microsoft Office, Google Analytics.
Bachelor of Science, Communication Arts, Emphasis: Public Relations; Georgia Southern University
•Generated retail sales revenue up to $224 Million.
•Directed creation of promotional themes, features, email themes, website visual design and messaging, direct
mail, print, radio, brochures, media messaging, press releases, surveys, and customer service training guides.
•Redeveloped and managed ecommerce site generating over $1.5 million in sales.
•Improved average email open rate from <10% to 18%.
•Increased online sales conversation rate from < 1% to 3.24%.
•Cultivated and managed 250,000 member double opt-in email list.
•Achieved triple digit growth with social media outreach.
•Administered budgets up to $1.2 million.
•Directed customer loyalty program servicing over 1,144,000 people annually.
•Trained and developed up to 70 direct report staff members in multiple state region.
•Created, produced, and implemented large scale special events ranging in attendance size from 1,000 to
250,000 people.
•Developed educational programming, speakers’ bureau, seminars, site tours, vendor fairs, grand opening
events, fashion shows, festivals, concerts, trade shows, and employer sponsored volunteer philanthropic
opportunities.
•Procured sponsorship funds in amounts from $2,000 to over $100,000 per campaign or event.
Education
Georgia Southern University, Statesboro, Georgia
Bachelor of Science, Communication Arts
Emphasis: Public Relations
Work Experience
The Kitchen Collection, LLC; Chillicothe, Ohio
Manager, Marketing and Communications 03/2012-08/2014
Ecommerce Marketing Manager 05/2010-03/2012
Marketing Director 09/2008-05/2010
Marketing Manager 04/2007-09/2008
Whole Foods Market; Sandy Springs, Georgia
Marketing and Community Liaison 08/2000-02/2003
Yeager-Nelson & Associates; Alpharetta, Georgia
Marketing Communications Consultant 03/1997-08/2000
Marketing Communications Consultant 09/1994-05/1995
The Rouse Company; Atlanta, Georgia
Marketing Manager-Perimeter Mall, Property Developer Location 05/1995-01/1997
Marketing Communications Assistant-Perimeter Mall, Property Developer Location 10/1991-06/1992
Special Events Coordinator- Underground Atlanta, Mall Property Developer Location 11/1989-10/1991
K&L Field Marketing, Inc.; New York, New York
Southeast Market Manager 09/1992-09/1994
Recent Community Involvement & Activities
Ohio University-Chillicothe, Volunteer Workshop Facilitator, 2015
Student Activities Organization President’s Club Members, Chillicothe, Ohio
David Clay for 2nd Ward City Council, Committee Member, Chillicothe, Ohio 2015
Muscular Dystrophy Association, Local Ambassador Family Volunteer, 2015
Columbus, Ohio
Muscular Dystrophy Association, Muscle Walk Fundraiser, Columbus, Ohio 2013-2015
Chillicothe Ross Chamber of Commerce, Leadership Class Member, 2013-2014
Business, Industry, & Government (BIG), Chillicothe, Ohio
Ross County Relay for Life Executive Committee, Publicity/Public Relations Chair, 2012-2014
Ross County, Chillicothe, Ohio
The Chillicothe Gazette, Editorial Board Member, Chillicothe, Ohio 2012
References Available Upon Request
Contact this candidate