Product Designer

VIÑA A. DOMINGO

PRODUCT DESIGNER

*** ****** **., *********, *** Jersey 08846

732-***-**** - ************@*****.***

Website Portfolios: www.coroflot.com/vina_domingo_roy - www.behance.net/vinaroy

PRODUCT DESIGN SUMMARY

Global Experience - Award winning design professional with global experience in fourteen countries:

Bangladesh, China, Ecuador, France, Germany, India, Indonesia, Malaysia, Nepal, Philippines, Sri Lanka,

Thailand, United States of America, and Vietnam.

Product Categories - Experience includes the design of Tabletop, Home Décor, Gifts, Christmas Trim,

Fashion Accessories, Toys, Furniture and Soft Home products bought by Crate and Barrel, Pier One,

Target, Ten Thousand Villages, TraidCraft, SERVV, and various European and Asian retailers.

Fair Trade/Sustainable - Extensive global work with Fair Trade organizations and mentoring its

members. This includes building business skills and entrepreneurship in the villages along with the

hands-on development of saleable products, oftentimes made of sustainable materials such as bamboo,

natural fibers (abaca, jute), coconut, wood, yarns, and converted recyclables.

Graphic Design - Visual Merchandising and Graphic Design skills have included packaging, labels, cards

and stationeries, logos, posters and other marketing collaterals, trend reports, and compelling trade

show exhibition designs.

International Internships - International design experience derived from working on short term projects

and taking courses in various countries such as Germany, Philippines, China, Australia, and Taiwan. Has

built a more global understanding of various materials, factory capabilities, cultural taste, and product

needs.

Creative Expertise: 3D Studio Max with Vray, Corel Draw, Adobe Photoshop, and MS Office

Craft Related Manual Skills: hand illustration, painted finishes, paper-making, resin and paper pulp molding,

sculpting and casting, resin lamination, various multi-media prototyping

PROFESSIONAL EXPERIENCE

1001 Strategies Product Development Consultancy, Philippines August 2002 - December 2014

DESIGN CONSULTANT

A leading consulting company that focuses on product, package and graphics design; exhibition design,

visual merchandising, design trends, material explorations, and production technologies development,

making manufacturers and buyers competitive in the local and global markets. Made successful and award-

winning designs of home products, furniture, gifts, fashion accessories and Christmas trims sold at retailers

such as Crate and Barrel, Pier 1, Target, and various European and Asian importers and retailers.

Conducted design, production, and entrepreneurship related seminars and skills training/upgrading. Liaised

with factory owners and buyers when developing products. Experimented with materials and technologies

to introduce innovations such as the successful commercialization of converted water hyacinth, corn husk,

bamboo, and coconut by-products into sheets, paper, and various semi-processed materials.

Filbamboo Exponents, Inc., Philippines July 2011 – December 2014

PRODUCT DEVELOPMENT DIRECTOR

A manufacturer of award-winning (Grand Prize, Inbar International Product Ideas Competition at the World

Expo in Shanghai), high quality bamboo food products through an integrated and community-based

approach to propagation, processing, production, and marketing. Led the development of product variants,

package and label design, marketing collaterals, and exhibitions.

Viña Domingo-Roy P a g e 2

World Fair Trade Organization-Asia (WFTO-Asia), Philippines November 2002 – May 2010

LEAD DESIGN CONSULTANT

WFTO-More than 100 companies and organizations aimed at improving the livelihood of members by

making them competitive in the local and world markets through intensive design development, liaison with

buyers, better production techniques, and entrepreneurship training.

Responsible for product development, project management, and training-related activities. Developed

thousands of products for more than 20 companies covering almost 50,000 artisans. Many of the products

introduced the companies into bigger commercial markets, enabling them to participate in trade fairs such

as Messe Frankfurt, Germany.

PREVIOUS EMPLOYMENT

Galleria Crafts, Inc., Philippines May 1996- October 2013

PRODUCT DEVELOPMENT HEAD

Product development for gifts, decorative accessories, house ware, tabletops, and seasonal decors using

recycled paper pulp, iron, wire, polyresin, and various natural materials. Led design, production research,

costing, exhibition design, and set-up in local and international fairs. New designs contributed an annual

turn-over of around USD0.15m-0.25m to the company’s sales and diversified lines, successfully penetrating

the European and American markets. Buyers include Raeder Wohnzubehoer, Drescher Gmbh, Artfleur,

Haymann Kollektionen, Gisela Graham, Target, Crate and Barrel, Hobby Lobby, Pier 1, Myer, and Mindart.

Frank und Schuster OHG, Germany January 1996-September 1998

CHIEF DESIGNER AND BUYING AGENT

An importer of gifts, decorative accessories, house ware, tabletops, and seasonal decors. Led design

development, costing, exhibition design and set-up in European fairs (Frankfurt, Cologne, Birmingham), and

coordinated with vendors for samples and production in the Philippines, India, and Sri Lanka. Diversified

product lines resulting in increased sales of more than USD1.0m for the floral, hobby, and garden sectors in

Germany and the United Kingdom to retailers such as IKEA, Body Shop, Karstadt, Yves Rocher, and Karcher.

University of Santo Tomas (UST), Manila, Philippines June 1988- April 1991

FACULTY - Department of Industrial Design

Product Development & Design Center of the Phil. (PDDCP), Philippines June 1988- May 1996

INDUSTRIAL DESIGNER - Gifts and Housewares Section, Design Division

Design development for craft-based products all-over the Philippines to make manufacturers competitive in

the local and export markets. Also undertaken exhibition design and design-related seminars and trainings.

EDUCATION

Carl Duisberg Society – (now GIZ: German Society for International Cooperation), Germany 1993-1994

Advanced Training Program in Industrial Product Design (14 months)

University of Santo Tomas, España, Manila, Philippines 1984-1988

Bachelor of Fine Arts major in Industrial Design (CUM LAUDE)

LANGUAGES

English (fluent), German (Goethe Institute B1 Level-conversational), Filipino/Tagalog (mother tongue)

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