Customer Service Sales

Davina Elie-Cuffy

**** ******* ***** . ***********, ******* . L4T 3S5

*********@*********.**

Home 905-***-**** Work 905-***-**** Cell 416-***-****

SUMMARY OF SKILLS / QUALIFICATIONS

* Highly motivated and efficient Business Analyst.

* Strong analytical, presentation and process management skills.

* Skilled in utilizing Internet and Computer software applications -

Microsoft Office (Word, Excel, Access, Power Point), Outlook,

SharePoint, Nielsen Answers/Work Station Plus, STAR, Oracle Sales

Analyzer, Data Monitor, Ad Dynamics and Retailer Data Sites (Retail

Link, Toolbox, Vendor Portals).

* Excellent interpersonal and communication skills through team work,

cross functional collaboration, task force participation and

written/oral exchange.

* Experience in complex, fast-paced, customer/client-focused

environments.

* Demonstrated ability to prioritize well and meet deadlines.

* Detail oriented with strong focus on quality results, accuracy and

data integrity.

EDUCATION

CHRL Designation In Progress

Human Resources Professionals Association

Certificate - Human Resources Management 2013

Humber College

Bachelor of Arts Degree - Sociology 1994

University of Toronto

EMPLOYMENT EXPERIENCE

REVLON CANADA Oct 2004 - Present

Business Analyst, Business Intelligence Team (BIT) Aug 2009 to Present

Process weekly/monthly reports and provide fact-based, decision-oriented

analysis on Revlon's top 6 customers and 5 main cosmetic/beauty care

brands.

Provide insights that enable marketing and customer business development

teams, develop and revise strategic plans to meet and exceed business

objectives.

Use software applications/tools (MS Office, Nielsen Answers, Customer

sites/portals) to collect, process and present data in meaningful, user

friendly format for easy interpretation by internal cross functional

departments and leadership teams.

Using Excel and Access capabilities, created New Product Business Model

to forecast, track market performance vs. budget and quantify financial

risk/opportunity.

Prepare monthly category/brand performance reviews and contribute to

marketing Annual Strategic Review and customer business development

presentations.

Complete ad-hoc requests and manage projects that address specific issues

and support business-building opportunities.

Act as quality control for data sources to ensure data integrity and

continuously improve standard reporting methods, processes and templates.

Business Analyst, Walmart Team Oct 2004 to Aug 2009

Provided reporting/analysis to Revlon's sales team on Walmart account,

and assisted with development of customer presentations/business reviews.

Daily/monthly utilization of Walmart Retail Link system, Nielsen WSP, MS

Excel, Word and PowerPoint.

Mined data, formulated reports/information in clear concise manner for

easy interpretation by internal teams and Walmart business partners -

POS, market trends, forecasting, budget results, wall productivity, in

stock levels.

Collaborated with merchandising, operations, marketing teams to ensure

smooth business process and efficient execution.

Audited and maintained data sources to ensure accuracy and integrity of

information/reports provided.

NEWELL RUBBERMAID Aug 1998 - Oct 2004

Associate Category Advisor Sept 2003 - Oct 2004

Promoted to category captaincy role on Walmart account - paint applicator

category.

Generated weekly category reports for Walmart buyer and provided ad hoc

analysis as requested.

Monitored market trends and competitive activity (weekly ads, price

comps, store walks, competitive research).

Ensured smooth modular update/relay - determined right item assortment,

created modular plan-o-grams, new item creation, NIFE submission;

monitored initial orders, modular/item effective dates, in stock levels

and modular performance.

Retail Link Analyst Nov 2001 - Oct 2004

Analyst on Walmart account for all Newell hardware lines (paint

applicators, drapery hardware, plumbing and tools).

Generated/analyzed Retail Link reports (POS, SPS, Lost Sales, Fill Rate,

SWAS, In stock % / DSS Preset).

Assisted hardware account manager with BLR, 52 Week Budget, NIFE and

presentations to Walmart.

Utilized CPFR to maintain in-stocks above 98.5% - monitored forecast,

sales and developed ongoing collaboration with Walmart replenishment and

Newell internal units (production, forecasting, customer service).

Senior Administrative Coordinator, Sales Aug 1998 - Nov 2001

Assisted paint applicator division account managers on Wal-Mart, Zellers,

Home Depot, Canadian Tire, Sears and Home Hardware accounts.

Handled all administrative duties - daily/monthly reports, expense

reports, customer complaints, item spec sheets, file maintenance, e-mail,

software support, Retail Link, Workbench, phone calls, all aspects of

office procedures, office supplies and equipment maintenance.

Managed quality of trade show exposure - coordinated with booth design

company; made product display & shipping/customs arrangements; worked

shows; set up, tear down.

THOMAS COOK GROUP Mar 1996 - Apr

1998

CFX Operations/Sales Support Clerk

Handled all wire transfer and draft transactions, payment details and

courier arrangements for corporate foreign exchange (CFX) trades for

client base of 150.

Maintained daily deposits, day-end closing procedures, inventory

listings, purchase logs, credit exception reports and outstanding A/R.

ONTARIO HYDRO Apr 1995 - Feb 1996

Electrical Inspection Clerk - Contract

Processed GTA residential and commercial electrical inspection

applications.

Assisted customers at front desk, reconciled daily cash receipts, updated

and finalized inspection orders.

MIDLAND WALWYN Feb 1994 - Feb 1995

RRSP Transfer Clerk - Contract

Processed all Revenue Canada T-forms required for client RRSP transfers

for 21 branches across Canada.

Prepared bank deposits, posted related computer entries and updated

client files.

PET VALU INC. Jun 1991 - Nov 1993

Franchise Billing Clerk

Processed computerized billings for 20 Ontario franchise stores.

Audited reports for refused goods, load discrepancies and write-offs.

REFERENCES

Available upon request.

Contact this candidate