Diane Ruby
Raleigh, NC *7609
Cell 757-***-****
Education 1985 AAS Marketing / Adirondack Community College
Objective: To obtain a position in sales /management that would enable me
to utilize my
Several years of Sales, Marketing and
Management experience
Carillon Assisted Living of Raleigh
Director of Marketing & Admissions 2012 Present
Responsible for marketing the facility to all
Physicians, Medical Companies
Urgent Care, Hospital Case Management, Skilled
Nursing Communities, Chamber of
Commerce and all local Businesses. Telephone and
cold calling are primary source
Of securing new residents for the community. Work
with families and doctors office to
To complete all medical and personal information
needed to move into community
Understand all government regulations for
assistance
Quarterly Marketing planning for in house and
outside networking events.
Design and implement all events from location,
food, set up and products. Daily
Log of information, leads and foot traffic events
for new revenue. Schedule and
Conduct tours of the community for families and
potential new residents.
Follow up with all department heads to inform of
new resident needs.
Patient Point / Hospital Solutions
Senior Territory Manager 2009 -2012
Responsible for Patient Guide for Hospitals in
North and South Carolina
Working with Public Relations and Case
Management for contacts
Cold calling on all Medical; Doctors, Home
Care, Assisted living, Nursing Homes
DME, Rehab Facilities, Physical Therapy etc to
secure ad placement in the guide
Cold calling on all non-medical businesses;
Banks, Lawyers, Fitness, Florist, Real
Estate, Day Care, Restaurants, Hotels etc. to
secure ads for guide
Responsible for assisting in ad copy layout and
design, collecting payment and
customer service
Reporting to hospital weekly on project, this
is an annual publication
All projects are completed in 4 weeks
2001- 2009/ Fan Fare Media Works /Register Tape Network
Regional Sales Director
Responsible for 276 stores in Virginia and North Carolina
Local, regional and national account sales
Design and layout of all territories, layout and design of ads
Recruiting and training / independent contractor positions
Weekly / Monthly sales training seminars
Annual Budget and plan for achievement
Maintain sales renewal base / increase new and multiple sales
accounts by prospecting and cold calling
Key account executive / commissioned sales
Increased revenue 141.3% each year
Regional Director of the year
Exceeded annual quota 118.7%
Achieved quarterly / annual bonus each year
1998-2001 Cumulus Broadcasting /Next Media / Sales
Manager
WXQR/WQSL /Wilmington, N.C.
Expanded territory sales of both radio stations to cover
Wilmington, Atlantic Beach, Emerald Isle, Jacksonville and
Kinston, N.C.
Trained all account executives in house and the field
Responsible for all local, regional and agency proposals and
station buys
Designed and executed station promotions and NTR events such as;
concert tours, Mum Festival, Azalea Festival, Make A Wish,
Island Fling Concert and bringing both syndicated morning show
personalities to local events
Increased sales by 12% or better each quarter
1990-1998 American Hospitals Patient Guide / Schenectady, N.Y.
Sr. Marketing Consultant/Sales Trainer
100% cold calling on board of directors of hospitals to secure
the
project and sales
Patient directory/information book designed for each hospital
All projects 4 to 6 week to completion
Worked directly with department heads of hospital such as;
Marketing, Public Relations, Purchasing, Discharge Planning,
Social Services and Nursing Administration
In-service seminars with chief of staff of hospitals, physician
groups, DME Companies, Retirement Communities, etc. All sales
annual buys
Average sale $4500.00 / half page ad in booklet
Responsible for securing layout and design of customer's ad
copy
Trained new account executives. Territory covered Maine to
Florida
1985-1990 Milex Medical /Chicago, Illinois
Cancer and OB/GYN med-surgical disposable equipment and patient
Information pamphlets
100% cold calling / doctors, hospitals, clinics, pharmacies and
Extended care facilities
In- service seminars with doctors, clinics and hospital Chief
of staffs
Territory covered Plattsburgh, N.Y to New York City
Surpassed quota every month after 90-day training period
Received several awards and bonuses for outstanding performance