Event Planning/Sales/Operations

Rebecca A. Kersten

**** ****** **. *********@*****.***

Indianapolis, IN 46240 847-***-**** (c)

EXPERIENCE

Eli Lilly & Company, Greenfield, IN Inside Sales/Operations Associate July 2011 – Present

- Effective coordination of the Summer Intern Orientation schedule, events, and travel logistics

- Uncover and communicate potential leads to Elanco Outside Sales Representatives and Distributor

Representatives

- Partner with Elanco Field Sales Representatives to identify key accounts

- Conduct targeted follow-up with accounts after Key Opinion Leader meetings and tradeshows

- Utilize data in partnership with Elanco Outside Sales Representatives to develop territory plan

- Provided territory coverage for open outside sales territories due to extended leaves, separation or other

circumstances

Marketing Associate (Interim)

Eli Lilly & Company, Greenfield, IN November 2012 – May 2013

- Development of brand strategy through execution of national conferences and trade shows

- Coordination and implementation of speaker programs within conference sponsorship agreements

- Creation and management of contractual obligations that align with overall marketing objectives

- Member of approval team for marketing advertisements and technology for conference and trade show use

- Liaison between contracted agencies, vendors, trade show boards, and Elanco Management

- Covered of all role responsibilities assigned to Marketing Associate while on extended leave

Live Nation, Indianapolis, IN Sponsorship Coordinator June 2009 – February 2010

- Directed the coordination and execution of event on-site operational elements including VIP hospitality,

signage, program advertising, video loop inclusion, and product sampling

- Managed Summer Intern team which involved training in sponsorship execution, on -site supervision, and

professional development mentoring

- Created and maintained on-line inventory database to organize and manage local sponsorship activities

- Responsible for post event analysis, summary and future marketing plans

- Generated sponsorship contracts working with Live Nation Legal, Marketing, and Sales departments

- Experienced in cold calling, proposal development, sales presentations and market research

- Coordinated press conference logistics including venue, agenda, decorations, giveaways, and seating

- Served as liaison with multiple venue catering, ticketing, marketing and sales departments

Live Nation, Indianapolis, IN Sponsorship Intern May 2008 – August 2008

- Accountable for the flawless execution and management of contractual obligations between Live Nation and

the event’s corporate sponsors

- Daily contact for event sponsors to ensure needs and event marketing plans were clearly communicated and

implemented before and during the event

- Responsible for event post mortems and analysis supplied to Live Nation management

EDUCATION

Purdue University, West Lafayette, IN May 2009

Bachelor of Science

Major: Selling and Sales Management

Teaching Assistant, West Lafayette, IN Fall 2007, Spring 2008

Personal Preparation for Selling, Personal Development in Sales Management

HONORS AND ACTIVITIES

Study Abroad Program – International Influence on Business and Retail Summer 2007

Purdue Sales Team - Competition results: 1st Place Spring 2008; 2nd Place Fall 2007 Fall 2007 – Spring 2009

National Society of Collegiate Scholars Fall 2006 – Spring 2009

Kappa Omicron Nu – Honors Fraternity Fall 2006 –Spring 2009

Dean’s Academic Excellence List Spring 2005, Fall 2006

Chi Omega Sorority, Chi Beta Fall 2005 – Spring 2009

References Available Upon Request

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