Marketing Sales

Jordan P. Mayer

**** ***** ****** **. . ********, IL 60084 . ********@*******.*** . 847-903-

0561

CAREER SUMMARY

A determined and results-oriented marketing professional with more than 10

years of experience in traditional and online/interactive marketing

tactics, execution and strategy development.

EXPERIENCE

Principal, VP, Marketing & Business Development 5/2014

- Present

Market Moverz, Highland Park, IL

. Full-Service start-up marketing agency

. Lead all business development efforts by pitching to local merchants

and global brands

. Seek strategic partnership opportunities

. Manage vendor relationships

VP, Digital Marketing & Business Development 9/2012

- 5/2014

CenterLaunch, LLC., Northbrook, IL

. Technology/Retail start-up building kiosks in malls across U.S.

. Pitch concept & presentation to fortune 500 brands such as Major

League Baseball, NFL, Sesame Workshop, HBO, DreamWorks

. Direct and manage online and digital strategy for company

. Work with licensees to develop and ensure online products for QR code

scan wall

. Lead and Manage Social Media strategy and development for company

President/Founder 2/2011 -

Present

Suburban Deals,Inc., Vernon Hills, IL

. Daily deals site currently exclusive for the north/northwest suburbs

of Chicago

. Offering 50-90% discounts from restaurants, salons, automotive

services, & more

. Work directly with business owners to maximize advertising messages

. Establish marketing partnerships with local sports organizations

. Negotiate business partnerships with local media bureaus

. Managed Facebook, Twitter and Pinterest social media pages

. Email distribution creation and execution

Director of Marketing 5/2010 -

3/2011

Barrington Interactive, Hoffman Estates, IL

. Oversaw marketing department for broadcasting company's interactive

division

. Created messaging for daily deals, contests, weather and news e-blasts

. Executed social media promotional language and strategy for revenue

growth

. Responsible for increased revenue and web traffic to 14 television

news web sites

. Increased traffic to sites by providing new content (writing and

approving advertorials)

. Overhauled collateral and presentations to support sales team

. Managed re-creation of each advertiser's web banners with thousands of

more impressions and views per site

. Reporting analysis for each site's advertiser section

Senior Channel Marketing Specialist 5/2007

- 5/2010

Zebra Technologies, Vernon Hills, IL

. Started as temp through Paige Personnel Services; converted to

permanent position October 2007

. Manage 250+ accounts throughout eastern U.S. & Canada

. Maximized partner marketing development funds (MDF) for campaign

execution with 95% total budget spend

. Manage E-newsletter distribution to channel community (content topics,

writing, editing, results) with 40%+ unique open rates

. Department voice for new product launches (channel activities)

. Support sales team with promotional campaigns

. Assist with partner marketing plans

. Coordinate all co-marketing initiatives

. Manage channel events (webinars, advisory board)

. Reporting analysis

National Marketing Specialist 6/2005

- 2/2007

Arlington Industries, Waukegan, IL

. Prepared national marketing sales collateral (fax blasts, postcards,

sales flyer, etc.)

. Managed all trade show preparations, activities

. Planned monthly incentive promotions for sales staff of approximately

45 reps

. Worked closely w/ imaging supply vendors (eg. Xerox, Hewlett Packard,

Brother)

. Co-responsibility for company's new website layout and copy

. Conducted ROI/reporting analysis of sales collateral

Marketing Manager

6/2003 - 6/2005

Kaplan Test Prep & Admissions, Highland Park, IL

. Promoted marketing messages to current and prospective students

. Held presentations to administration, student groups

. Planned and publicized seminars and test drives

. Developed monthly marketing plans, wrote and created proposal

agreements

. Maintained a strong eye on competitors' actions

. Proposed advertising plans in local media outlets

. Responsible for revenue and lead goals to be met each month for area

. Negotiated and implemented project with the Chicago Bears

Sales Manager and PR/Marketing Coordinator 5/2001 -

12/2002

The College Marketing Bureau, Inc., Skokie, IL

. Closed national accounts such as Nintendo, UPS, Cendant Hotels for

Insider Magazine, Incard.com including a $300,000 media board

advertising campaign

. Established contacts for college marketing plans involving upcoming

movies & C-level executives from Fortune 500 companies

. Developed and finalized proposals

. Managed account executives

. Prepared press and direct mail campaigns

. Produced every aspect of corporate press kit for nationwide

publication

. Wrote all company press releases

. Developed media contact list

Publisher

8/2001 - 12/2002

Insider Magazine, Peoria, IL

. Started up local Peoria edition of national collegiate magazine

. Solicited advertisers for publication

. Created student discount card with Peoria businesses offering specials

. Hired agents for advertising, selling and editorial

. Teamed up with social organization for a philanthropic event.

Coordinated selling and distribution of discount card

SKILLS/AWARDS

Computer proficiency in Microsoft Word, Excel, PowerPoint and Publisher

Strong communication, written and analytical skills

Excellent project management skills

"Rookie of the Year" Award in 2007 at Zebra Technologies

STAR Award winner in Q4 2009 at Zebra Technologies

EDUCATION

Bachelor of Science, 2002

Bradley University, Peoria, IL

Major: Public Relations, Minor: Marketing

RECOMMENDATIONS/REFERENCES

Please view my LinkedIn profile for

recommendations.

http://www.linkedin.com/pub/4/34a/394

Additional references available upon request.

Contact this candidate