Marketing Manager

Paul Brucker, Ace Integrated Marketing Communicator

Mount Prospect, IL / 847-***-**** / https://www.linkedin.com/in/bruckeracewriter

Innovative marketing communications pro who combines the strategic thinking of results-

driven account executive with the magic of a versatile, compelling copywriter to effectively sell

your products and services

Core competencies I bring to the table:

a Marketing strategy and branding for B2B a Leadership for teams, projects and

and B2C brainstorming

a Compelling writing for ads, direct mail, a Editing DOA copy into reader-friendly,

website, email, white papers and video grammatically-correct life

a Managing and writing newsletters a Generating and crafting customer

testimonials to sell products and services

a Mentoring junior writers

a Internal communications

a Content management and social media

a Inspiring graphic artists to do excellent,

effective work

Professional expertise and experience:

Alliant Credit Union, (the nation’s sixth largest credit union) Chicago, IL

Senior Marketing Communications Specialist (2005-present)

Strategize with business partners to write and produce a full spectrum of marketing communication

materials. Some of my recent greatest hits include:

• Financial Literacy white paper that generated 483 leads -- companies for our business

development team to pursue. The results: More than 167,000 employees from our new company

partners now eligible to join the credit union. I conducted propriety research, Internet research

and interviews with HR professionals to write the white paper.

• A direct mailer to produce loans for our 5/1 adjustable-rate mortgages that brought in $8.9 million

in revenue. Also produced a 10-year fixed-rate mortgage direct mailer that netted more than $2.6

million in profit.

• Customer interviews to produce testimonials for newsletter articles and promotions. Crafted

testimonials to sell auto loans, extended auto warranties, RV loans, mortgages, online banking,

Health Savings Accounts and, even in this economically distressed time, our savings interest rate.

• Reader-friendly, educational and entertaining member newsletters, featuring “news you can use”

and “how to stories” to help members achieve and maintain financial well-being.

• kidz klub article: “How to make your New Year’s Resolutions and dreams come true.” Article

highlighted how famous people (such as Michael Jordan, Steven Spielberg and Ludwig van

Beethoven) kept their determination, despite significant setbacks, to go far in life. The article

demonstrated to kids that even if they do fail, they get back on track and continue until they are

successful.

Contract marketing communications (2000-2005)

Clients included:

Insight IT Enterprises JC Whitney Auto Parts Komatsu

Hertz Rust-Oleum Lerner newspapers (reporter)

Advertising agencies W.W. Grainger American College of Chest

Physicians

Previous employers:

GE Capital Auto Financial Services, Barrington, IL, Manager of Communications

ShowCase Corporation (the leading data warehouse provider for the IBM AS/400 computer platform),

Rosemont, IL, Chief Copywriter

CNA Insurance Companies, Chicago, IL, Senior Marketing Communications Specialist

Education:

Northwestern University (Medill), Evanston, IL

Master of Science in Advertising

University of Virginia, Charlottesville, VA

Bachelor of Arts in English

Certifications and Awards:

Social Media Certificate, Digital Professional Institute (currently in program)

Silver Award, Marketing Association of Credit Unions (newsletters)

Showcase Award of Excellence, Insurance Marketing Communications Association (fraud prevention kit)

Publication Specialist Certificate, George Washington University

Six Sigma, Green Belt Certified

Online portfolio: http://clippings.me/acemarketerbrucker

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