Jonna Edwards-Shaginaw
*** ******* **** **, ***** Rapids, MI 49534
Cell: 313-***-****; E-Mail: ***************@*****.***
Professional Summary
A seasoned sales professional and director with over 20 years of experience in consultative sales
and recruitment; proven track record of increasing revenue, developing others, increasing
morale and decreasing turnover, and exceeding goals.
Areas of Strength
Relationship-building Results oriented
• •
Exceeding goals Presentations
• •
Increasing revenue Outcome focus
• •
Recruitment activities Training and development
• •
Flexible thinker
•
Influencing others
•
Achievement Highlights
• Personal career development and promotional growth.
• Successfully managed start-up operations for new campus.
• Increased morale and decreased turnover with a challenged campus admissions team.
• Improved overall communication and collaboration with other departments, resulting in
drastically improved retention.
• Implemented trainings that improved overall productivity; several trainings were adopted
globally by the corporation.
• Increased student population (client base) in the face of challenging times.
• Directly responsible for increasing campus revenue, regardless of projected revenue loss.
• Increased overall productivity and accountability with team.
• Awarded high-performance recognition annually.
• Developed a proven track record of exceeding expectations.
• Improved morale and loyalty, as substantiated by subordinates.
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Work History
Director of Recruitment September 2008 to July 2014
Corinthian Colleges, Inc., Grand Rapids, MI November 2010 to July 2014
Kaplan Colleges, Dearborn, MI September 2008 to November 2010
• Supervised and coached up to 18 Admission Representatives to recruit and enroll students
under the compliance of our accreditors and the U.S. Department of Education.
• Conducted weekly observations of Admission Representatives to ensure compliance and
coached to better serve current and prospective students.
• Conducted ongoing training to develop skills of Admission Representatives.
• Responsible for recruiting, hiring and retaining talent; familiar with HR regulations,
EEO, and use of HRIS systems.
• Managed Admission Representatives to be accountable for results, while maintaining the
integrity of the information provided to prospective students.
• Increased enrollment 3.5% from 2010 through 2014.
• Developed sound tracking systems to measure results and report accurately.
• Generated multi-million dollars in revenue by reaching enrollment goals.
• Contributed to student retention by ensuring ethical practices during the enrollment
process.
• Supported other campus departments through cooperation and collaboration.
• Contributed to compliance “school of distinction” by maintaining a yearly audit score of
1 or below.
• Ensured satisfaction of enrolled and current students through weekly contact and ongoing
surveys.
• Planned various inside and outside events.
• Averaged a referral enrollment of 40%.
Admission Representative January 2003 to September 2008
Kaplan Colleges, Inc., Merrillville, IN
Mastered the following sales skills:
• Overcoming obstacles and objections
• Asking open-ended and layered questions to gather information
• Listening to determine needs
• Presentation skills
• Creating value
• Conducting needs analyses
• Personal professional development
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Program Director /Center Director June 1993 to September 1998
Jenny Craig, Chicago Region
Education
B.B.A. with management emphasis, Devry University
References and Recommendations
Excellent professional references and letters of recommendation will be immediately provided
upon your request.
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