Project Manager Marketing

Holly Conner

World-Class Brand Builder & Creative Professional

Phone: 704-***-**** ***********@*****.*** LinkedIn

Employment History:

brandsymbol May 2013-Present

Creative Director

. Direct report to brandsymbol Sr. Level Executives

. Contribution and handling of $1.5 million in annual project revenue

. Management of client relationships with key Brand and Product

Marketing decision makers of companies such as Thoratec, Stryker, St.

Jude Medical and Medtronic

. Management of Production department

. Management of internal/external project budgets ranging from $30k-

$250k+

. Overseeing and final approval of client deliverables

. Participation and alignment of strategic thinking associated with

complex B2B and B2C client branding initiatives including:

o Brand Identity Development

. Visual: concept development, logo, marketing collateral,

corporate materials brand essence

. Verbal: creative name generation, messaging, positioning,

copywriting, taglines, email marketing and client-facing

content development, brand personality and voice)

o Brand Architecture Development

. Product Portfolio Organization & Brand Hierarchy

Development

o Brand Strategy Development

. Market Research Analysis (Voice of the Customer, Brand

Equity Study, Name Validation Studies)

. Internal/External Integration and Implementation Guidance

(i.e. Product Marketing & Management recommendations and

consultation)

. Alignment of Branding Efforts to Corporate Vision &

Strategy; Brand Growth

. Management of vendor selection and relationships

brandsymbol March 2012-May 2013

Senior Project Manager

. Planned, organized and optimized client projects; customized internal

strategic processes and methodologies to meet complex client needs

. Maintained project focus on multiple, high-priority branding

initiatives and continuously delivered on creative goals

. Positive client interaction and maintenance of client relationship;

resulting in continual repeat business and client referrals

. Responsible for management and prioritization of client projects

ranging from 25k-100k; handling over $700k+ in total revenues

. Single-handedly grew, managed and maintained exclusive creative team,

the Global Branding Network, of over 25 creative professionals from

all over the world

. Schedule Coordination; adherence to multiple high-priority client and

project deadlines

. Creation of internal templates (Proposals, Scope of Work documents,

Client Presentations, Company Collateral)

. Creation of employee On boarding program and internal "Best Practice"

Conner Financial April 2011-March 2012

Director of Marketing

. Overseeing of client engagement programs

. Planning and budgeting for marketing campaigns

. Creation and management of digital presence

. Creation of marketing collateral

Education:

Appalachian State University May 2009

Bachelor of Science in Communications with a Concentration in Corporate

Public Relations and Marketing

Professional Qualifications & Industry Knowledge:

. SurveyMonkey, SmartSheet, ConstantContact, WordPress, Clicky

. Microsoft Office-Expert PowerPoint skills

. Adobe Creative Suite software & Google AdWords/Analytics

. Healthcare Industry Knowledge (med device, pharmaceutical, etc.)

regulatory and safety considerations and guidelines; worked closely

with Safety professionals Med-ERRS

. Key global insights from international creative team member management

and interaction

. Employment Training by former P&G Branding Expert

. Superior Organization, Management and Prioritization Skills

. Excellent Oral and Written Communication Skills

. A Contemplative Mind; Analytical & Logical Thinking Abilities

. Influential and Impactful Leadership Abilities; A Team Player with

Individual Work Ethic

Contact this candidate