Sales Registered Nurse

** **** ***** • Rancho Santa Margarita, CA *****

Phone: 949-***-**** • E Mail: ***@*******.***

OBJECTIVE: Nursing / Clinical Informatics

KEY TALENTS: Deep knowledge of Clinical Information Systems, Project Management and Validation, EHR,

Analysis, Design and implementation of clinical information systems .

Key Achievements Experience

• •

Early adopter of clinical information systems in Executive Consultant, Clinical Informatics PACS and

Cardiology & EHR Deployment HIS systems.

•

• Meditech, Cerner, Epic and Sorien Experience

Developed and implemented Cardiovascular

Clinical Information Systems. • Business Development Healthcare Services

• Clinical Informatics Consultant to Johns Hopkins,

• Clinical Workflow Design

Cleveland Clinic, St. Josephs in Washington.

• Clinical Information Systems Acquisition and

• Developed and implemented Business

Implementation Training

Intelligence system for Radiology and Cardiovascular

• E-Business Marketing Manager, Brand

Services improving productivity, while lowering operating

Management Group

inventory by over $150,000 within 6 months.

•Developed and deployed remote patient monitoring services for heart failure

HeartCloud Inc.

Founder

patients •Brought on initial customers, building core referral base for product

2009 to present

expansion. •Implemented social marketing program with key clients. •Database

design.

•New position responsible for all sales contracting and revenue forecasting covering a

Masimo Inc.

Director, Sales

68+ employee sales organization across the US and Canada. Developed (using

Administration and

RightNow Technologies) and implemented worldwide CRM system, sales

Sales Information

2006 to 2009

performance tracking, territory design, and compensation plan management for a 55

person sales organization with over $245M in annual sales.•

•First of kind position responsible for sales orders and revenue forecasting covering a

Philips Medical

Systems

60 employee sales Zone with $300 million in annual sales •Developed and

Director, Operations

implemented Business Intelligence System “Warboard”, improving sales forecasting

West Zone

2004 to 2006

accuracy 10% in 6 months. •Advanced statistical business analytics, including speed

curves to installation leading to an entire recalculation of revenue projections in the

West.

•Developed Cardiovascular Clinical Information Systems consulting practice helping

Charles Franc &

Associates

hospitals acquire and implement clinical information systems and outcomes reporting

Executive Consultant

•Developed and implemented Business Intelligence system for Radiology Services

2002 to 2004

along with implementation of PACS, Whitt Biomedical, Meditech, Lumedx, Siemens

Sorian Clinical Data Warehouse.

Thomas Allen Coss Page: 2

•Developed “Bundling Engine” in SAP which enabled cross divisional bundling of

Guidant Corporation

e-Business Corporate

products increasing sales revenue over $100,000 first year •Led enterprise software

Marketing Manager

acquisition team for Document Control system •Led transaction support team

1997 - 2002

resulting in development of Bundling Engine. •Development team member for

international clinical research system. •Business Intelligence for Venture Capital

Group implemented VC tracking system.

•Directed marketing effort for start up clinical outcomes software company following

LifeRate Systems

Inc. Director of

IPO on NASDAQ Midwest Small Cap market. •Implemented rapid application

Marketing 1995 to

development bringing new application from contract to delivery in 6 months ahead

1997

of schedule and under budget. •Managed Medtronic partnership through their

Ventures Group. •Designed and wrote Road Show Presentation. •HIPAA

Compliance Officer.

•Created a highly successful OEM business partnership accounting for 20% of sales

Lumedx Inc.

Director, Management

first year and $2 million in direct investment. •New product development in Echo

Services, 1993 to 1995

Cardiology and Electrophysiology.

EDUCATION: California State University, Northridge; BA, Economics.

Postgraduate research project in Labor Economics, Department of Economic Research,

California State Northridge, (Published).

California Licensed Registered Nurse No. R-0318027.

PUBLICATIONS: Marketing For Capital Investment: Improving Labor Efficiency in Health Care, Journal of

Medical Marketing,

Metabusiness: From Information to Outcomes, Advance for Health Information Executives,

June,

Price, Value and Chaos Theory in Cardiovascular Management, Journal of the Society for

Cardiovascular Management, August,

OTHER: U.S. Navy Corpsman, Honorable Discharge

American Association of Heart Failure Nurses, Member

BCLS, ACLS

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