Engineering Development
Resume:
HRIDAY R. PRASAD
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HRIDAY R. PRASAD
West Bloomfield, Michigan 48322 ******.******@*****.***
PROFESSIONAL PROFILE
A dedicated and accomplished executive with extensive industrial and academic expertise with demonstrated
accomplishments in strategic planning, business development, operations, marketing, account management,
education curriculum development, training, and recruiting on a global basis. A team player and a fast
l earner with people skills, strong communication skills, and demonstrated team building capabilities. Strong
relationships with top level executives in industry and academia.
BUSINESS EXPERIENCE
CLOUDEEVA INC. WEST BLOOMFIELD, MI
Senior Account Executive November 2013 to Present
Cloudeeva is a full service IT company - a premier provider of diversified cloud computing and information
technology solutions to commercial and government clients worldwide. Services include IT staffing.
• Responsibilities include establishing company brand name and expanding business in Michigan and
surrounding States.
• Accomplishments to-date include placement of IT personnel, five large software proposals under
evaluation by the customers, getting on the preferred list of selected companies, membership to Michigan Inter-
Governmental Trade Network, business discussions underway with a number of companies, and new contacts
being pursued. The objective is to continue to expand business and enhance company brand image.
GGT ELECTRIC MILFORD,
MICHIGAN
Vice President Product Development, Strategic Planning, Global Business May 2011 to Oct 2013
Development
A 3 year old startup company specializing in developing and assembling all electric vehicles – mini car, mini van,
and mini truck.
• Developed strategic and business plans including global expansion, product diversification, and product
development.
• Initiated alliance / partnership dialogue with several organizations including investment companies around
the world.
• Launched the process to design, develop, and manufacture rolling chassis in US.
GLOBAL MICROBIO PRODUCTS LLC FARMINGTON HILLS, MICHIGAN
Founder and Partner November 2008 to April 2011
• Total P&L responsibilities including strategic planning, innovation, research, product development, and
marketing on a global basis.
• Developed a portfolio of antimicrobial solutions that are non-toxic to human and animal life and are
environmentally friendly.
• Recognized as “an Oakland County Emerging Sector Company” and by Michigan Business Review as one the
top 25 innovative companies in Michigan “shaping the State’s future”.
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UNIVERSITY OF DETROIT MERCY DETROIT, MICHIGAN
Director, Master of Science in Product Development (MPD) and October 1998 to October 2008
Master of Engineering Management (MEM) Programs
Led the development, implementation, and management of the MEM and first in the industry MPD programs –
from curriculum design, development, implementation and recruiting faculty, and students. Launched the program
in a record time of 3 months.
• Managed P&L for the MPD and MEM Programs – multiple locations. Increased the number of participating
organizations for the MPD Program (from 2 to 15) and grew enrollments 15 percent annually, producing more
than 200 graduates since the program’s inception. Increased enrollment for MEM by over 50 % in 3 yrs.
• Established the practice of continually updating the curriculum to reflect business needs and to have industry
leaders serve as guest lecturers and teach in the program.
• Established a partnership with the International Quality Federation to offer a Lean Six Sigma Green Belt and
Black Belt Certification Program; and launched a Doctorate of Engineering Program for MPD graduates, with
concentration on product development.
• Led discussions with universities in India, China, and Taiwan to expand MEM and MPD Programs globally.
MATRA DATAVISION - ENGINEERING SOFTWARE & SERVICE FARMINGTON HILLS, MI
Vice President, Account Mgmt, Business Development & Marketing January1998 to September 1998
Challenged to establish business in the automotive industry.
• Led the development and deployment of an aggressive business strategy and marketing campaign for Matra
Datavision’s CAD/CAM systems and services.
• Generated more than $3 million in sales to automotive OEM’s and tier suppliers, thereby establishing Matra
Datavision as a viable contender for the business in the automotive industry and placing the company on the
short list of preferred suppliers at a number of organizations.
INTEGRATED COMPUTER TECHNOLOGIES DEARBORN, MICHIGAN
Executive Vice President and General Manager July 1997 to December 1997
Responsible for P&L, operations, strategic planning, marketing and sales, mergers and acquisitions, and product
development. Owners’ goal was to package the company and sell it in 18 months with a good return on investment.
• Led the re-engineering and restructuring of the business to significantly reduce working capital requirements.
• Closed two uncompetitive business units and restructured the marketing and the technical organizations.
• Led marketing efforts to seek overseas business and attract favorable media attention, with focus on India.
• Negotiated terms and conditions and sold business (with an ROI over 20 percent) within six months.
MODERN ENGINEERING, INC. – ENGINEERING SOFTWARE & SERVICES TROY, MICHIGAN
Vice President, Strategic Planning, Business Development, Marketing, April 1994 to June 1997
Technology, and Account Management
Led the development and implementation of Corporate and Operational Strategies, including infusion of
technology, to make the company highly competitive in the engineering services business on a global basis.
• Developed the firm’s five-year strategic plan that included the identification of core competencies for global
competitiveness, and introduced Six Sigma tools and techniques.
• Managed a globalization program and opened facilities and offices in France, Germany, and Mexico.
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• Selected design and development companies for purchase in Europe, developed plans to establish a vehicle
design center in India, and grew incremental business by $15 million in Europe and by $3 million in India.
FORD MOTOR COMPANY DEARBORN, MICHIGAN
February 1965 to March 1994
Director, Advanced Products and Manufacturing
• Worked with all product and manufacturing operations on process and technology strategy, and collaborated
with internal and non-Ford researchers to identify technology needs and monitor development efforts.
• Coordinated studies to evaluate the viability for Ford partnerships with external companies, including stamping
operations, artificial intelligence, and outsourcing vehicle paint operations.
• Led teams that established joint ventures with two artificial intelligence companies to develop testing systems
and to achieve a significant improvement in paint shop productivity.
• Developed a process for engineering and manufacturing technology planning that was adopted by the operating
divisions and resulted in more efficient and consistent planning.
• Represented Ford Motor Company at industry gatherings such as NCMS, SME, AIAG, MIT Advanced Tech
Consortia, the National Research Council, and Supplier Forums.
PRIOR ROLES AT FORD MOTOR COMPANY DEARBORN, MICHIGAN
Manager, Technology Planning ~ North American Automotive Operations
• TOTAL PRODUCTIVE MAINTENANCE – Brought technology from Japan and obtained support from Ford management
to implement the system in the company.
• ARTIFICIAL INTELLIGENCE/EXPERT SYSTEMS – Conducted evaluations to determine viability of the technology within
the Ford environment.
• CAD/CAM/CAE – Led development of CAD/CAM/CAE strategy for North American Automotive Operations,
which resulted in significant improvements in product development productivity, cycle time, quality, and costs.
• Acted as the trouble-shooter for the Vice President, resolving productivity issues in product engineering and
manufacturing by fixing existing processes and introducing new techniques, tools, and processes.
• HENRY FORD TECHNOLOGICAL AWARD NOMINEE – The top technical award at Ford Motor Company, for the
development and implementation of a low-cost system to manage paint spray booths in assembly plants.
EDUCATION
UNIVERSITY OF DETROIT
Master of Business Administration ~ Marketing and Finance
RUTGERS UNIVERSITY
Master of Science in Industrial Engineering
RANCHI UNIVERSITY
Bachelor of Science in Mechanical Engineering
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HRIDAY R. PRASAD
ADDENDUM
AWARDS, HONORS, AND AFFILIATIONS
• Vice President – Board of Directors, Bradford Academy.
• Member – Advisory Board, College of Management, Lawrence Technological University.
• Adjunct Faculty – School of Engineering, University of Detroit Mercy
• Online Adjunct Faculty - Briarcliff College.
• Member ~ Workforce and Education Committee, Oakland County Gov., Michigan.
• Member ~ Technology Policy Committee, National Association of Manufacturers.
• Chairman ~ Panel on Reliability and Maintenance, National Research Council.
• Member ~ Japan-U.S. Manufacturing Research Exchange Committee, National Research Council.
• Henry Ford Technological Award Nominee.
• International Study Missions Leader ~ Product Engineering, Manufacturing, and Research (Japan
and South Korea).
SEMINARS & PROFESSIONAL DEVELOPMENT PLANNING
• For the past twenty years, I have planned, marketed, and conducted a number of intensive seminars on
technology topics including Entrepreneurship, Strategy Planning, Process Improvement, Product Design for
Ease of Manufacturing, Computer-Aided Design/Computer-Aided Manufacturing (CAD/CAM), Robotics,
Flexible Manufacturing Systems (FMS), Computer-Integrated Manufacturing (CIM), Quality Improvement
Techniques (QIT), and Total Productive Maintenance (TPM). The seminars have varied in length from half
day to three days, and from 20 to 200 participants per offering. These briefings have bee n extremely well
received and conducted in the United States, Canada, the United Kingdom, the Middle East, India, and
Japan.
• At Ford Motor Company designed, organized, and delivered an annual seminar over a 10-year period to
enhance technology awareness for employees, contractors, and the company’s key publics.
• Facilitated development of course material for Design for Manufacturability at Ford Motor Company and
organized training programs for over 8,000 engineering & manufacturing personnel worldwide.
UNIVERSITY STUDY COURSES
• Instrumental in starting a robotics curriculum at the University of Michigan. Resulted in the development of
a full-scale laboratory. Obtained donation of equipment and grants valued over $2 million from industry
(Ford Motor Company and tier suppliers), now available for use by the students.
• As an Adjunct Professor, taught Robotics and software development at the University of Michigan.
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