Marketing Sales
Resume:
PROFESSIONAL EXPERIENCE
Senior Systems Engineer ( DBA ) – Infosys Limited Infrastructure 05th July 2010 – 29 May 2013
Management Services (35 months)
Infosys is a global leader in consulting, technology and outsourcing solutions. Infosys enables clients in more than 30
countries to outperform the competition and stay ahead of the innovation curve. It is the third largest India based firm as per
revenue and best known for its value system (CLIFE values).
Worked as an Oracle Database administrator and my responsibility was to support 150 oracle databases by acting as a direct
point of contact ( POC ) for clients in USA, Singapore and China.
Key Responsibilities:
• Gathering requirements/concerns from the clients and analysing them to provide solutions with in stipulated time
frame.
• Carried out several critical Oracle upgradation activities, Reorg activities, Export/Import activities using Data pump
feature and performance reviews of problematic SQL queries.
Key Assignments/ Initiatives:
• Worked as Interim Team leader for 8 months and brought in new initiatives like automation of all manual Unix jobs,
documentation of major activities.
• Introduced a standardised and effective addressing system for high severity issues from clients.
• Mentored 2 new resources in team and helped them accustom to the team.
EDUCATION
Qualification College/ University Year CGPA/ %
till 5th term
PGDM Marketing Institute of Management 2015 7.63
B.Tech(CSE) Technology, Ghaziabad 2010 82.48
V R Siddhartha Engineering
College/ Acharya Nagarjuna
University, Vijayawada
XII Gowtham Junior 2006 95.50
College/B.I.E.(Andhra
Pradesh)
X Aditya Public school/Board 2004 90.60
of Secondary Education AP
SUMMER INTERNSHIP AT IMT
Safari Industries India Ltd Sales & Distribution April 1st 2014 August 31st 2014
(Trade Sales)
Analysing Soft Luggage industry in South India and safari’s presence in it
&
Suggesting Marketing plan for launching safari Backpacks
Project Brief:
• Understanding how the soft luggage industry is progressing in Southern India and to find out the opportunities for
safari industries to increase its market penetration and existing distribution network by travelling to the major cities and towns
in Tamil Nadu, Andhra Pradesh and Karnataka.
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• Suggesting a Marketing plan for launching safari backpacks in southern India by capturing consumer insights, market
insights and competition insights.
Objectives:
• To conduct primary research for gathering customer requirements, insights regarding the customer purchasing
patterns, price points & discounts being offered by competitors to Multi Brand Outlets ( MBOs) .
• To conduct primary research and analyse major players in organised and unorganised segment of soft luggage industry
by comparing them on price and discount disparities.
Deliverables:
• Travelled 35 cities / towns across 3 states, covering nearly 250 Multi Brand Outlets ( MBOs ) and developed a list of
new potential dealers and distributors with their existing merchandise which will help safari to understand the customer
preferences with respect to prices.
• Derived insights from the customer data collected using statistical technique, Multi Dimensional Scaling (MDS)
• Developed a qualitative report regarding the problems being faced by the safari dealers and distributors and provided
suggestions towards solving them using the marketing concepts learned in college.
• Designed a marketing plan for launching safari backpacks by mapping the customer requirements collected from the
primary research with the new product features that has to be incorporated.
PROJECTS UNDERTAKEN
1. Academic Project [Marketing Analytics, Bencare Insurance Company]
• Applied statistical techniques like factor analysis, casual analytics and identified the drivers of customer loyalty for
the company. Applied Cluster analysis technique to identify various customer segments using different grouping
variables.
• Statistics software SPSS was used for all the analysis carried out.
2. Short Term Project Info Edge India Ltd – 99acres.com
• Conducted Market research activity in Delhi NCR with a primary objective to compare “Top of mind” brand
recall of 99acres vis à vis competition on the basis of a questionnaire that will explore the requirements, habits and
expectations of the end consumer. Received an appreciation and recommendation from Marketing Manager – 99
acres.com for my contribution.
3. Short Term Project Emirates associates
• Prepared a market report for Dubai based air charter client company of emirates associates about the competition
and opportunities and helped them entering the Indian market by providing leads.
AREAS OF INTEREST ELECTIVES AT IMT
Sales and Business Development Business Statistics Customer Relationship Management
Product Management Business Research Methods Organisational Design
Business Analytics Marketing Analytics Business analysis and Process
Business and IT Consulting Marketing strategy and organisation Modelling
Marketing program and Design Emerging Technologies and New
Marketing of services opportunities
Supply chain Management
Operations Management
ACHIEVEMENTS & AWARDS
• Selected as “Campus winners (IMT G)” in Ad quest (Ad making event) conducted by IIM – Calcutta, in 2013.
• Won district Level 2nd prize in “Health and Nutrition” in the East Godavari Science fair and Education Exhibition,
conducted in 2002.
EXTRA CURRICULAR ACTIVITIES
• Attended Simulation Workshop on “Cross Functional Decision Making & Business Impact” conducted by enParadigm
Knowledge Solutions in March 2014.
• Successfully Completed the Workshop on “Retail Marketing” conducted by Mr. Abhinav Sharma, Senior Manager
Adidas Group in Sept 2014.
• Successfully Completed Workshop on “Business Strategies” conducted by Mr. Arshad Siddiqui, Chief Consultant at
Creando in Sept 2014.
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• Awarded “Certificate of Merit” for the paper presentation on “Biometric smart pen” in the event “Yukti” conducted by
Mahatma Gandhi Institute of Technology, in 2009.
• Awarded Certificate of Participation for paper presentation in the event “Qubit’08” conducted by Mahatma Gandhi
Institute of technology, in 2008.
•Awarded For “certificate of Brilliance” for my performance in the National Science exhibition on “Geothermal
Energy” conducted by IMSA Batchu Foundation, in 2002.
ADDITIONAL INFORMATION
• Selected for Infosys internship programme in 4th year of B.Tech and successfully completed
the project on “Automated Invigilation System” from Jan 2010 May 2010 from Infosys Mysore.
• Member of “Hydventura” an unofficial adventure club in Infosys Hyderabad.
• Hobbies are listening to music, watching travel related programmes, reading books.
• Languages Known: English, Telugu, Hindi and Spanish (Certified in Basics).
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