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Marketing Sales

Location:
AP, India
Posted:
November 17, 2014

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Resume:

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PROFESSIONAL EXPERIENCE

Senior Systems Engineer ( DBA ) – Infosys Limited Infrastructure 05th July 2010 – 29 May 2013

Management Services (35 months)

Infosys is a global leader in consulting, technology and outsourcing solutions. Infosys enables clients in more than 30

countries to outperform the competition and stay ahead of the innovation curve. It is the third largest India based firm as per

revenue and best known for its value system (CLIFE values).

Worked as an Oracle Database administrator and my responsibility was to support 150 oracle databases by acting as a direct

point of contact ( POC ) for clients in USA, Singapore and China.

Key Responsibilities:

• Gathering requirements/concerns from the clients and analysing them to provide solutions with in stipulated time

frame.

• Carried out several critical Oracle upgradation activities, Reorg activities, Export/Import activities using Data pump

feature and performance reviews of problematic SQL queries.

Key Assignments/ Initiatives:

• Worked as Interim Team leader for 8 months and brought in new initiatives like automation of all manual Unix jobs,

documentation of major activities.

• Introduced a standardised and effective addressing system for high severity issues from clients.

• Mentored 2 new resources in team and helped them accustom to the team.

EDUCATION

Qualification College/ University Year CGPA/ %

till 5th term

PGDM Marketing Institute of Management 2015 7.63

B.Tech(CSE) Technology, Ghaziabad 2010 82.48

V R Siddhartha Engineering

College/ Acharya Nagarjuna

University, Vijayawada

XII Gowtham Junior 2006 95.50

College/B.I.E.(Andhra

Pradesh)

X Aditya Public school/Board 2004 90.60

of Secondary Education AP

SUMMER INTERNSHIP AT IMT

Safari Industries India Ltd Sales & Distribution April 1st 2014 August 31st 2014

(Trade Sales)

Analysing Soft Luggage industry in South India and safari’s presence in it

&

Suggesting Marketing plan for launching safari Backpacks

Project Brief:

• Understanding how the soft luggage industry is progressing in Southern India and to find out the opportunities for

safari industries to increase its market penetration and existing distribution network by travelling to the major cities and towns

in Tamil Nadu, Andhra Pradesh and Karnataka.

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• Suggesting a Marketing plan for launching safari backpacks in southern India by capturing consumer insights, market

insights and competition insights.

Objectives:

• To conduct primary research for gathering customer requirements, insights regarding the customer purchasing

patterns, price points & discounts being offered by competitors to Multi Brand Outlets ( MBOs) .

• To conduct primary research and analyse major players in organised and unorganised segment of soft luggage industry

by comparing them on price and discount disparities.

Deliverables:

• Travelled 35 cities / towns across 3 states, covering nearly 250 Multi Brand Outlets ( MBOs ) and developed a list of

new potential dealers and distributors with their existing merchandise which will help safari to understand the customer

preferences with respect to prices.

• Derived insights from the customer data collected using statistical technique, Multi Dimensional Scaling (MDS)

• Developed a qualitative report regarding the problems being faced by the safari dealers and distributors and provided

suggestions towards solving them using the marketing concepts learned in college.

• Designed a marketing plan for launching safari backpacks by mapping the customer requirements collected from the

primary research with the new product features that has to be incorporated.

PROJECTS UNDERTAKEN

1. Academic Project [Marketing Analytics, Bencare Insurance Company]

• Applied statistical techniques like factor analysis, casual analytics and identified the drivers of customer loyalty for

the company. Applied Cluster analysis technique to identify various customer segments using different grouping

variables.

• Statistics software SPSS was used for all the analysis carried out.

2. Short Term Project Info Edge India Ltd – 99acres.com

• Conducted Market research activity in Delhi NCR with a primary objective to compare “Top of mind” brand

recall of 99acres vis à vis competition on the basis of a questionnaire that will explore the requirements, habits and

expectations of the end consumer. Received an appreciation and recommendation from Marketing Manager – 99

acres.com for my contribution.

3. Short Term Project Emirates associates

• Prepared a market report for Dubai based air charter client company of emirates associates about the competition

and opportunities and helped them entering the Indian market by providing leads.

AREAS OF INTEREST ELECTIVES AT IMT

Sales and Business Development Business Statistics Customer Relationship Management

Product Management Business Research Methods Organisational Design

Business Analytics Marketing Analytics Business analysis and Process

Business and IT Consulting Marketing strategy and organisation Modelling

Marketing program and Design Emerging Technologies and New

Marketing of services opportunities

Supply chain Management

Operations Management

ACHIEVEMENTS & AWARDS

• Selected as “Campus winners (IMT G)” in Ad quest (Ad making event) conducted by IIM – Calcutta, in 2013.

• Won district Level 2nd prize in “Health and Nutrition” in the East Godavari Science fair and Education Exhibition,

conducted in 2002.

EXTRA CURRICULAR ACTIVITIES

• Attended Simulation Workshop on “Cross Functional Decision Making & Business Impact” conducted by enParadigm

Knowledge Solutions in March 2014.

• Successfully Completed the Workshop on “Retail Marketing” conducted by Mr. Abhinav Sharma, Senior Manager

Adidas Group in Sept 2014.

• Successfully Completed Workshop on “Business Strategies” conducted by Mr. Arshad Siddiqui, Chief Consultant at

Creando in Sept 2014.

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• Awarded “Certificate of Merit” for the paper presentation on “Biometric smart pen” in the event “Yukti” conducted by

Mahatma Gandhi Institute of Technology, in 2009.

• Awarded Certificate of Participation for paper presentation in the event “Qubit’08” conducted by Mahatma Gandhi

Institute of technology, in 2008.

•Awarded For “certificate of Brilliance” for my performance in the National Science exhibition on “Geothermal

Energy” conducted by IMSA Batchu Foundation, in 2002.

ADDITIONAL INFORMATION

• Selected for Infosys internship programme in 4th year of B.Tech and successfully completed

the project on “Automated Invigilation System” from Jan 2010 May 2010 from Infosys Mysore.

• Member of “Hydventura” an unofficial adventure club in Infosys Hyderabad.

• Hobbies are listening to music, watching travel related programmes, reading books.

• Languages Known: English, Telugu, Hindi and Spanish (Certified in Basics).



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